Cameron Henry

CROSSFIT SOCIAL MEDIA STRATEGY

CrossFit is a group environment focused gym that was first established

in 2000 by George Glassman, a former

gymnast. The company was first created as an online

website for trainers. Today, CrossFit has expanded into

a multi-million dollar corporation with over 5,500

CrossFit affiliated gyms, and is the fastest growing

fitness program in the world.

HISTORY

¡  http://www.youtube.com/watch?v=xShmoddPPbQ ¡  Short video tutorial about what sets CRossFit apart from other

gyms ¡ Make this link available on all social media sites and mobile

app

WHAT IS CROSSFIT?

¡ Revamp CrossFit’s original online strategy.

¡ Brand awareness is skyrocketing

¡ Next, get people involved

BASIC IDEA

¡ $100,00 overall budget

¡ App developer ¡ Google AdWords ¡ Social media

manager ¡ PR specialist ¡ CrossFit

professionals

BUDGET

¡ Strong social media presence on Facebook, Twitter, and Instagram

¡ More interactive between company and followers

¡ Videos/Photos from members

SOCIAL MEDIA

¡ Free app for all smartphones

¡ Available to anyone ¡ Promoted at CrossFit

gyms and online ¡ Public can upload

videos and photos of gym experiences, before/after photos etc.

CROSSFITT APP

¡ Revamp original CrossFit website

¡ Weekly video tutorials

¡ Identify closest gym ¡ Links from

Facebook, Twitter, and Instagram

CROSSFIT WEBSITE

¡ Free 3 day membership for new customers

¡ Gets people involved ¡ Try with friends ¡ Same day discount

FREE TRIALS

¡ Integrate ideas ¡ App, website, and

social media all linked through one another

¡ Accessibility is key

CONNECTING THE STEPS

¡ Facebook- likes, shares, and mentions

¡ Twitter- followers, retweets, andhashtags

¡ Instagram- followers and hashtags

¡ Google Analytics ¡ Crossfit app

downloads ¡ More CrossFit

members?

SUCCESS MEASUREMENT