pandora digital marketing strategy : adv 420
TRANSCRIPT
By: Alex Mallory
Age:
13-24 years old
Gender:
Males & Females
Education:
High School and/or College
Increase Pandora’s:
I. Presence on Facebook & Twitter
II. Registered Users
III. User Involvement
What’s the Plan?
Reward users for sharing Pandora stations on Facebook or Twitter
What’s the Incentive?
Registered users receive TWO extra song-skips
Subscribed users receive FOUR extra skips
Google Analytics:
Tracks data from Pandora’s webpages
Lets me analyze the traffic on Pandora’s sites
Facebook Ads:
Inform social media audiences of the song-skip deal
Already equipped to participate in sharing Pandora
Attract new people to register & share their music
Tailor your ads to specific Facebook audiences
Mobile users can share Pandora Stations too
Reward TWO song skips for social sharing
Facebook ads = $620.00 per month
Royalties = $1,370 per million songs played
Digital Agency = $2,500 per month
Invest users more into Pandora's station-sharing ability
Offer incentives to promote sharing
Thank you