navigating an enterprise ux project

Experience at Scale: Enterprise UX & Business Casual Product Development

Erik von StackelbergCreative Director@stackelberg

Erik von StackelbergCreative Director@stackelberg

i suck at the twitters...

marketing &commerce

meetings &collaboration

employee tools & workplace products

Our Work

Our Approach

Deliverable-drivenResearch-driven Experiment-driven

Is there a market

opportunity?

Is there demand for

your product?

Will people actually use

your product?

Will the product be usable & performant?

Is every feature really

needed?

Problem: employees suffer more than consumers. opinion

1. Examine the Landscape

2. Consider the Potential Impact

3. Learn to Navigate an Enterprise Project Journey

(4. convert everyone to believers)

The Landscape

What the hell is enterprise UX anyway?

“Enterprise software, also known as enterprise application software, is purpose-designed computer software used to satisfy the needs of an organization rather than individual users.”

- Wikipedia

App Who creates it? Where is the user? Who is the user?

netflix an enterprise team at home consumers

slack a startup in a small org employees

sharepoint an enterprise team in a large org employees

enterprise ux, for our purposes

Who the hell uses enterprise software?

lawyer accountant air traffic controller pharma researcher

hr rep it admin automotive Qa bank teller

call centre rep retail employee civil servant sales rep

educators network manager nurse public safety employee

What does this stuff actually look like? (ask me later)

The bad & ugly.

flame suit? check! barf bag? check!

The good(ish).

(picture microsoft office.)

Why is so much enterprise UX so damn bad?

“Shielded away from the bright scrutiny of the consumer marketplace and beholden only to …information technology managers who are concerned primarily with stability, security and the continual justification of their jobs and staffs…”

- Khoi Vinh

Things are improving. Slowly.

But we need more boots on the ground.

Potential Impacts

Improving employee experience.(digital)

Relatively speaking, we’ve gots it easy.

In the enterprise, having optionsis not an option.

(typically)

Solve tough problems, improve UX.

(well, yeah!)

Driving efficiency.

Usability drives productivity.

Utility & usability drive productivity.

Productive people solve more problems.

Driving engagement.

Compelling experiences drive engagement.

Engaged people solve more problems.

(harvard business review)

Engaged people solve problems better.

(forrester)

Changing workplace ideology.(marx would be proud)

Designers embed tools with ideology.

(christopher lasch)

Enterprise UX can empower employees.

Design software that lets humans be humans.

Navigating an Enterprise Project Journey

Some obstacles.

Some enterprises are inside-out.

(manning & bodine)

Snakes & ladders.

Dungeons & dragons.

A user experience isn’t an experience if no one experiences it.

Some enablers.

Big orgs often have deep pockets.

Big orgs often have big data.

Your users are literally down the hall.

Working with people.

One-size-fits-all rarely works, even for process.

Be meta-user-centered & get ‘em involved.

Dust off yer hat; it’s time fer cat herding. Prrrrow.

A stakeholder is anyone who can derail the train.

Teach, don’t preach. Have empathy.

Pick your increments and demo often.

1. 2. 3.

Don’t be a pushover UX practitioner.

Geek out with your client; make friends quickly.

Working with the product.

Identify and clarify goals & gaps.

Beat your chest. Be a creative guerrilla.

Translate departmental language.

As usual, consider mobile scenarios.

Be extra mindful of accessibility standards.

Treat security like fire safety.

Woof!

Treat esoteric constraints as a new challenge.

Wrapping Up

Erik von Stackelberg@stackelberg

Myplanet@myplanetHQmyplanet.com

Thanks!

occasional ideas

links, jobs,

& stuff