intoduction to business and web analytics

Truth

Fact or Bluff

?

Webby Thoughts

Freelancer.com

http://www.e-nor.com/blog/web-analytics/51-of-fortune-500-companies-use-google-analytics

http://www.e-nor.com/blog/google-analytics/google-analytics-solidifies-lead-in-fortune-500-adoption-in-

2013

“As much as possible don’t start a campaign

when you don’t have an objective and more

importantly if you cant quantify those

objectives.” – Cell Jacela

Dojo8

https://www.youtube.com/watch?v=C27yMQOS8n0

Carly Fiorina, Former CEO of

HP

Incoming TrafficOutbound Marketing Integration

Print, TV, Radio

Website, blog , Press Releases

Forums, PPC, Social Share, Chat

Drives traffic, builds trust, establish

reputation, produce credibility, shows

thought leadership, build brand

awareness, educates prospects

Calls to Actions to Landing Pages

Top of the Funnel Offers

Middle of the Funnel Offers

Bottom of the Funnel Offers

SALES

eBook

webinar

pricing

Albert Einstein, Physicist

https://www.youtube.com/watch?v=jbkSRLYSojo

Webby Thoughts