google automotive; emerging media trends

1Google Confidential and Proprietary

Emerging Media Trends

April 17, 2008Suzie ReiderDirector, YouTube

2Google Confidential and ProprietaryGoogle Confidential and Proprietary 2

No Medium Is an Island

3Google Confidential and Proprietary

Five Trends Shaping Digital Marketing

1 Search is a core behavior

2 Be “always on”… your consumer is online 24/7

3 Offline events drive online behavior

4 Give consumers the chance to choose you

5 Ideas come from everywhere; tap into the crowd’s wisdom

4Google Confidential and Proprietary

Three Principles For All Marketing

1 The best marketing is relevant and engaging for your consumer

2 Campaigns must be integrated across media

3 All advertising should be measurable and accountable

5Google Confidential and Proprietary

The Google Ecosystem

Google Content Network (AdSense)

TV ads

Audio ads

Print ads

Google.com (Search ads)

Mobile ads

6Google Confidential and Proprietary

Metrics Matter

7Google Confidential and Proprietary

Measure Performance in Every Medium

Impressions, Click-through rates, Cost-per-click

Second by second audience measurement

Measurable calls to action, including SMS, search, QR code, and toll-free numbers

Measurable calls to action and next day placement reporting

Views, ratings, comments, favorites

Impressions, Click-thru rates, Gadget interaction time

Search Ads Display & Gadget Ads

TV Ads Print Ads Radio Ads

8Google Confidential and Proprietary

Thank You!Q&A

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