google automotive; emerging media trends

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Google Confidential and Proprietary Emerging Media Trends April 17, 2008 Suzie Reider Director, YouTube

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Google Automotive provides this overview for marketing professionals in the auto industry. The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don't just be a Lurker... Join!

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Page 1: Google Automotive; Emerging Media Trends

1Google Confidential and Proprietary

Emerging Media Trends

April 17, 2008Suzie ReiderDirector, YouTube

Page 2: Google Automotive; Emerging Media Trends

2Google Confidential and ProprietaryGoogle Confidential and Proprietary 2

No Medium Is an Island

Page 3: Google Automotive; Emerging Media Trends

3Google Confidential and Proprietary

Five Trends Shaping Digital Marketing

1 Search is a core behavior

2 Be “always on”… your consumer is online 24/7

3 Offline events drive online behavior

4 Give consumers the chance to choose you

5 Ideas come from everywhere; tap into the crowd’s wisdom

Page 4: Google Automotive; Emerging Media Trends

4Google Confidential and Proprietary

Three Principles For All Marketing

1 The best marketing is relevant and engaging for your consumer

2 Campaigns must be integrated across media

3 All advertising should be measurable and accountable

Page 5: Google Automotive; Emerging Media Trends

5Google Confidential and Proprietary

The Google Ecosystem

Google Content Network (AdSense)

TV ads

Audio ads

Print ads

Google.com (Search ads)

Mobile ads

Page 6: Google Automotive; Emerging Media Trends

6Google Confidential and Proprietary

Metrics Matter

Page 7: Google Automotive; Emerging Media Trends

7Google Confidential and Proprietary

Measure Performance in Every Medium

Impressions, Click-through rates, Cost-per-click

Second by second audience measurement

Measurable calls to action, including SMS, search, QR code, and toll-free numbers

Measurable calls to action and next day placement reporting

Views, ratings, comments, favorites

Impressions, Click-thru rates, Gadget interaction time

Search Ads Display & Gadget Ads

TV Ads Print Ads Radio Ads

Page 8: Google Automotive; Emerging Media Trends

8Google Confidential and Proprietary

Thank You!Q&A

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