j.d. power automotive · pdf filej.d. power automotive marketing roundtable ... limited to...

J.D. Power

Automotive Marketing Roundtable

Sponsorship Opportunities

October 14-16, 2014, Bellagio Hotel, Las Vegas, NV

For More Information

Shawn Slater (805) 418-8271 [email protected]. Power Conference Manager

J.D. Power will host the 2014 Automotive Marketing Roundtable (AMR) October 14-16, 2014. Last year, more than 1,500 industry professionals attended this event, making it the largest AMR to date.

The AMR is an excellent opportunity for industry leaders representing OEMs, retailers, agencies, publishers, dealers, third-party websites, and affiliates to deliver an extraordinary array of valuable insights and perspectives on critical marketing issues facing the automotive industry.

This 3-day event offers a venue for networking and connecting with automotive experts across the digital marketing landscape. Don’t miss this outstanding opportunity to get in front of key industry leaders.

See more:

http://www.jdpower.com/AMR2014

The availability of sponsorship opportunities is subject to change, and is current as of 08-19-14.

October 14-16, 2014, Bellagio Hotel, Las Vegas, NV

your opportunity to be part of the

Automotive Marketing Roundtable

http://www.jdpower.com/resource/2014-automotive-marketing-roundtable-overview



2014 AUTOMOTIVE MARKETING ROUNDTABLE SPONSORSHIP OPPORTUNITIES

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Sponsorships

✔ Elite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Premier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

✔ Keynote Speaker . . . . . . . . . . . . . . . . . . . . . . . 5

Roundtable Advisory Board . . . . . . . . . . . . . 7

✔ Meet & Greet Networking Reception . . . . . 8

Nightclub Party . . . . . . . . . . . . . . . . . . . . . . . . . 9

✔ Networking Brunch . . . . . . . . . . . . . . . . . . . 1 0

✔ Networking Lunch . . . . . . . . . . . . . . . . . . . . 1 1

✔ Wireless Internet Connection . . . . . . . . . 1 1

✔ NEW! Wind Down & Fuel Up . . . . . . . . . . . . 1 2

✔ Networking Breakfast . . . . . . . . . . . . . . . . . 1 3

✔ Event Mobile App . . . . . . . . . . . . . . . . . . . . . 1 3

✔ NEW! Professional Headshots . . . . . . . . . . 1 5

✔ Internet Café . . . . . . . . . . . . . . . . . . . . . . . . . 1 5

✔ In-Room Welcoming Treat . . . . . . . . . . . . 1 6

✔ Networking Break . . . . . . . . . . . . . . . . . . . . 1 6

✔ Twitter Feed . . . . . . . . . . . . . . . . . . . . . . . . . . 1 7

✔ USBs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 7

✔ Charging Station . . . . . . . . . . . . . . . . . . . . . 1 8

Fresh Popcorn Cart . . . . . . . . . . . . . . . . . . . 1 8

✔ NEW! Sin City Kit . . . . . . . . . . . . . . . . . . . . . . . 1 9

✔ NEW! Farewell Beer Garden . . . . . . . . . . . . . 1 9

✔ Registration Bags . . . . . . . . . . . . . . . . . . . . 2 0

✔ Refreshments at Check-In . . . . . . . . . . . . 2 0

✔ PBA-Free “Green” Water Bottles . . . . . . 2 2

✔ Morning Coffee . . . . . . . . . . . . . . . . . . . . . . . 2 2

✔ Namebadge Lanyard . . . . . . . . . . . . . . . . . 2 3

NEW! Create Your Own Giftbag Giveaway 2 3

✔ Notepads/Pens . . . . . . . . . . . . . . . . . . . . . . . 2 4

✔ Box Mints in General Session Room . . . 2 4

NEW! Spotlight . . . . . . . . . . . . . . . . . . . . . . . . 2 5

NEW! Create Your Own . . . . . . . . . . . . . . . . . 2 5

✔ = opportunity has been sold

mailto:shawn.slater%40jdpa.com?subject=AMR%20inquiry




3

Sponsorship: EliteExclusive opportunity; Elite positioning; Only one available at $100,000 SOLD

■■ Participation in the Automotive Marketing Roundtable Advisory Board, which includes shaping of the agenda and first consideration for a panelist, moderator or presenter spot pending relevant contribution to agenda topic

■■ The elite sponsors signage will be more prominent than those of any co-sponsors

■■ Largest logo displayed on the Automotive Marketing Roundtable website with a link to your company’s website

■■ Largest logo displayed in the marketing of the event (i.e., print advertising and e-mail) and at the event (e.g., signage, literature)

■■ Largest logo displayed on stage via video projection at appropriate junctures during the event

■■ A 30-60 second company-produced video played in the main ballroom during the conference

■■ Special recognition from the podium

■■ Brand inclusion on the agenda noting sponsorship level

■■ Your logo co-branded with the event logo on the conference folder

■■ Best exhibit positioning offered at venue

■■ Guaranteed meeting space to schedule private meetings with clients

■■ Opportunity to include a one-page marketing piece and a giveaway in registration bags (sponsor to provide)

■■ Reserved company tables to invite clients to join you at scheduled meals (upon request)

■■ Twenty complimentary passes to this event (a nearly $30,000 value) for sponsoring company personnel

■■ Pre and post-event attendee lists





4

Sponsorship: PremierLimited to two companies, to maximize your branding; Only two available at $65,000; ONLY ONE SPOT LEFT!

■■ Participation in the Automotive Marketing Roundtable Advisory Board, which includes shaping of the agenda and priority consideration for a panelist or moderator spot pending relevant contribution to agenda topic

■■ Second largest display of your company logo on the Automotive Marketing Roundtable website with a link to your company’s website

■■ Second largest logo presence in the marketing of the event (i.e., print advertising and e-mail) and at the event (e.g., signage, literature)

■■ Second largest logo exposure on stage via video projection at appropriate junctures during the event


■■ Recognition from the podium


■■ Preferred exhibit positioning

■■ First access to available sponsor meeting space to schedule private meetings with clients (space is limited)

■■ Opportunity to include a one-page marketing piece in attendee registration bags (sponsor to provide flyer)

■■ Up to two reserved company tables to invite clients to join you at scheduled meals (upon request)

■■ Thirteen complimentary passes to this event (a nearly $20,000 value) for sponsoring company personnel






5

Sponsorship: Keynote SpeakerExclusive opportunity; Only one available at $50,000 SOLD

■■ Exclusive sponsor of two mutually agreed upon Keynote Speakers on the final day of the conference

■■ A 30-60 second company-produced video played in the main ballroom prior to the Keynote presentations

■■ One page marketing sell sheet placed on each seat in the main ballroom immediately prior to sponsored Keynote session

■■ Company logo placed as a Roundtable Advisory Board sponsor for all event communications and branding

■■ A sponsor table in a prime location in the main ballroom throughout the event

■■ Ten complimentary passes to the event (a $15,000 value)

■■ Sponsor recognition from the podium prior to the Keynote speakers

■■ Participation in the Roundtable Advisory Board which includes shaping of the agenda and priority consideration for a panelist or moderator spot pending relevant contribution to agenda topic

■■ Your company logo displayed on the AMR website with a link to your company website

■■ Company logo presence in the marketing of the event (print and email) as well as at the event (signage, literature)

■■ Exclusive positioning of company’s logo above or below the Keynote Speaker photos and profiles in at least three email blasts prior to the event

■■ Access to available sponsor meeting space to schedule private meetings with clients

■■ Two reserved company tables to invite clients to join you at scheduled meals

■■ Pre- and post-event attendee lists


AAA

Amazon

American Honda Motor Co., Inc.

AOL

Apple

AT&T AdWorks

AutoTrader.com

Bloomberg

BMW of North America, LLC

Capital One

CARFAX

Cars.com

CBS Interactive

Chevrolet

Chrysler Group LLC

CNBC

Comcast Spotlight

Costco Auto Program

Dealer.com

eBay Motors

Edmunds.com

ESPN

Facebook

Fiat North America

Forbes

FordDirect

General Motors

Google

Gulf States Toyota, Inc.

Honda North America

Hyundai Motor America

Jaguar Land Rover North America

Kelley Blue Book

Kia Motors America

Land Rover North America

Lexus

LinkedIn

Mazda North American Operations

Mercedes-Benz USA

Microsoft

NADA

NBCUniversal

Nielsen

Nissan North America

Pandora

Porsche Cars North America

R.L. Polk

Saatchi & Saatchi

Salesforce.com

Sports Illustrated

Subaru of America

The New York Times

The Wall Street Journal

Time Inc.

Toyota Motor Sales, USA

TrueCar, Inc.

Twitter

USA TODAY

Volkswagen Group of America

Yahoo!

Yelp, Inc.

A glance at some of the Automotive Marketing Roundtable’s past attendees:




7

Sponsorship: Roundtable Advisory BoardParticipatory opportunity, available at $40,000 ONLY SIX SPOTS LEFT!

■■ Participation in the Automotive Marketing Roundtable Advisory Board, which includes shaping of the agenda and priority consideration for a panelist or moderator spot pending relevant contribution to agenda topic


■■ Company logo presence in the marketing of the event (i.e., print advertising and e-mail) and at the event ((e.g., signage, literature)

■■ Company logo exposure on stage via video projection at appropriate junctures during the event and recognition from the podium



■■ Exhibit positioning throughout conference in high-traffic location

■■ Access to available sponsor meeting space to schedule private meetings with clients (space is limited; first-come bases)

■■ Up to two reserved company tables to invite clients to join you at scheduled meals (upon request)

■■ Eight complimentary passes to this event (a nearly $12,000 value) for sponsoring company personnel






8

Sponsorship: Meet & GreetNetworking ReceptionThis reception takes place the night before the roundtable begins.

Registration will be open at this time as well. Available at $35,000 SOLD

■■ Prominent signage at networking reception

■■ Company logo displayed on event napkins

■■ Promotional materials distribution during networking reception (sponsor to provide)

■■ Brand inclusion noted on our e-mail blasts, which notes company sponsorship of the reception


■■ Brand inclusion on the agenda, which notes company sponsorship of the reception

■■ Seven complimentary passes to this event (a more than $10,000 value) for sponsoring company personnel







9

Sponsorship: Networking

Nightclub PartyThis reception takes place the second night of the Roundtable. Available at $35,000

Limited to four companies to maximize your branding

■■ Expanded prominent signage at networking party

■■ Reserved VIP area in section of your choice

■■ Company logo displayed on event napkins

■■ Promotional materials distribution during networking party (sponsor to provide)

■■ Brand inclusion noted on our e-mail blasts, which notes company sponsorship of the reception


■■ Brand inclusion on the agenda, which notes company sponsorship of the party








10

Sponsorship: Networking BrunchNEW THIS YEAR: Networking brunch to take place at the AMR on Thursday of the Roundtable.

Exclusive opportunity; Only one available at $35,000 SOLD

■■ Expanded prominent signage at networking brunch noting sponsorship

■■ Promotional materials distribution during networking brunch (sponsor to provide)


■■ Brand inclusion on the agenda, which notes company sponsorship of the networking brunch







11

Sponsorship: Networking LunchExclusive opportunity; Only one available at $25,000 SOLD

■■ Expanded prominent signage at networking lunch noting sponsorship

■■ Promotional materials distribution during networking lunch (sponsor to provide)


■■ Brand inclusion on the agenda, which notes company sponsorship of the networking lunch

■■ Five complimentary passes to this event (a more than $7,000 value) for sponsoring company personnel


Sponsorship: Wireless Internet ConnectionExclusive opportunity; Only one available at $25,000 SOLD

■■ Pre-set Internet home page to sponsoring company’s website

■■ Choice of Internet login and password for all attendees to use

■■ Company logo exposure on stage via video projection at appropriate junctures during the event and recognition from the podium


■■ Brand inclusion on the agenda, which notes company sponsorship of wireless Internet

■■ Five complimentary passes to this event (a more than $7,000 value) for sponsoring company personnel





12

Sponsorship: Wind-Down & Fuel-UpNEW THIS YEAR: Brand your very own room located in the heart of the AMR to be enjoyed by all attendees throughout the event.


■■ The room is designed to be used by attendees to relax and wind down, so fill it with any amenities you can imagine. We’re thinking games, massage chairs, lounge seating, flat screen TV, snacks and beverages etc. The possibilities are endless!

■■ Brand the room with your company logo

■■ Prominent directional signage provided by J.D. Power

■■ Available to all event attendees for the duration of the AMR


■■ Brand inclusion on the agenda that notes company sponsorship of the Wind-Down and Fuel-Up Room

■■ Four complimentary passes to this event (a nearly $6,000 value) for sponsoring company personnel


■■ Receive pre- and post-event attendee list





13

Sponsorship: Networking BreakfastExclusive opportunity; Only one available at $20,000 SOLD

■■ Expanded prominent signage at networking breakfast noting breakfast sponsorship

■■ Promotional materials distribution during networking breakfast (sponsor to provide)


■■ Brand inclusion on the agenda, which notes company sponsorship of the networking breakfast



Sponsorship: Event Mobile AppExclusive opportunity; Only one available at $20,000 SOLD

■■ Brand inclusion on the event’s mobile app, which will include event information (agenda, speaker bios, photos, sponsors, etc).

■■ Mobile app will include a link to your company website

■■ Logo displayed on Social Media informative leaflet included in registration materials

■■ Brand inclusion noted on our e-mail blasts, which notes company sponsorship of the mobile application


■■ Brand inclusion on the agenda, which notes company sponsorship of the mobile application



Representatives from more than 20 OEMs

attend the AMR.

“The most productive thing for me was the opportunity to meet and network with vendors that we already have relationships with or those we are interested in talking to. Having them all in one place was great.”

“Brings together such a great group of decision makers!”

—actual attendee comments

“Great networking, stellar presentations.”




15

Sponsorship: Professional HeadshotsNEW THIS YEAR: Exclusive opportunity; Only one available at $20,000 SOLD

■■ J.D. Power will provide a professional photographer and backdrop to take headshots of attendees during the event

■■ Prominent signage displayed at the photo setup location

■■ Photographer will wear T-shirt provided by sponsoring company (company to provide)



Sponsorship: Internet CaféExclusive opportunity; Only one available at $20,000 SOLD

■■ The internet café is set up for the duration of the event

■■ Prominent signage at the Internet Café

■■ Logo placement on Internet kiosks

■■ Preset Internet home page to sponsoring company’s website

■■ Available to all attendees for meeting space


■■ Brand inclusion on the agenda, which notes company sponsorship of the Internet Café






16

Sponsorship: In-Room Welcoming TreatExclusive opportunity; Only one available at $20,000 SOLD

■■ Your company logo printed on the packaging of a chocolate treat that will be placed in each attendee’s hotel room on the first day of the event

■■ Option to include a note from your company welcoming the attendees



Sponsorship: Networking BreakLimited to one company per break; Only three available at $15,000; SOLD

■■ Prominent signage at networking break noting sponsorship

■■ Promotional materials distribution during networking break (sponsor to provide)


■■ Inclusion on the agenda, which notes company sponsorship of the networking break

■■ Three complimentary passes to this event (a nearly $5,000 value) for sponsoring company personnel





17

Sponsorship: Twitter FeedExclusive opportunity; Only one available at $15,000 SOLD

■■ Logo displayed on Social Media informative leaflet included in registration materials

■■ Poster with sponsor logo displayed alongside 50” plasma flat screen TV displayed at registration desk, with rotating Twitter feed



Sponsorship: USBsExclusive opportunity; Only one available at $15,000 SOLD

■■ Your company logo on a 1-GB USB drive, provided to each attendee, in the registration bag

■■ Opportunity to upload a one-page company specific marketing piece on each USB



#JDPAAMR





18

Sponsorship: Charging StationExclusive opportunity; Only one available at $15,000 SOLD

■■ Expanded prominent signage at networking breakfast noting breakfast sponsorship

■■ Promotional materials distribution during networking breakfast (sponsor to provide)


■■ Brand inclusion on the agenda, which notes company sponsorship of the networking breakfast



Sponsorship: Fresh Popcorn CartExclusive opportunity; Only one available at $15,000

■■ Popcorn cart placed in high-traffic area for attendees to enjoy freshly popped popcorn

■■ Prominent signage at the popcorn cart

■■ Your logo branded on individual popcorn bags given out at the event







19

Sponsorship: Sin City KitNEW THIS YEAR: Exclusive opportunity; Only one available at $15,000 SOLD

■■ Your company logo on a survival kit included in the AMR registration bag given to each attendee upon check-in



Sponsorship: Farewell Beer GardenNEW THIS YEAR: Host the final event of the Roundtable and close it out with a BANG!


■■ A beer garden will be set up on the Grand Patio at the Bellagio

■■ All attendees will be invited to enjoy some German fare

■■ J.D. Power will provide prominent sponsorship signage for the beer garden







20

Sponsorship: Registration BagsExclusive opportunity; Only one available at $12,000 SOLD

■■ J.D. Power will provide sponsor-branded registration bags which will be distributed to all attendees at registration

■■ Opportunity to include a one-page marketing piece and a giveaway in registration bags (sponsor to provide)


■■ Two complimentary passes to this event (a nearly $3,000 value) for sponsoring company personnel

Sponsorship: Refreshments at Check-inExclusive opportunity; Only one available at $12,000 SOLD

■■ Your company logo printed on the packaging of your choice of available refreshments

■■ Passed out to attendees when they pick up their badge at the registration desk




In 2013, the largest AMR to date, there were over

140 speakers who took the stage.

“Solid attendees that represent all aspects of the automotive space.”

—actual attendee comments

“ I found the panels particularly engaging especially as a vendor in this space offering Mobile, social, and location based solutions to Auto marketers. The networking opportunities were very valuable as well.”




22

Sponsorship: PBA-Free “Green” Water BottlesExclusive opportunity; Only one available at $12,000 SOLD

■■ J.D. Power will provide sponsor-branded water bottles which will be distributed to all attendees at registration

■■ Prominent signage at our water stations noting sponsorship of water bottles



Sponsorship: Morning CoffeeLimited to one company per morning; Only two available at $10,000 SOLD

■■ Logo branded on disposable sleeves and/or coffee cups (sponsor provided)

■■ Prominent signage at the morning coffee stations noting sponsorship

■■ Coffee station open both mornings of the Roundtable

■■ Inclusion on the agenda, which notes company sponsorship of the morning coffee on both days of the conference







23

Sponsorship: Namebadge LanyardExclusive opportunity; Only one available at $10,000 SOLD

■■ J.D. Power will provide and distribute lanyards branded with your company logo at the registration desk



Sponsorship: Create Your Own Giftbag GiveawayNEW THIS YEAR: Exclusive opportunity; Only one available at $10,000

■■ Showcase your brand by providing J.D. Power with a company- branded giveaway item to be placed in the AMR registration bags for distribution to the more than 1,500 industry professionals expected to attend

■■ An AMR registration bag will be given to each attendee upon check-in







24

Sponsorship: Notepads/PensExclusive opportunity; Only one available at $10,000 SOLD

■■ J.D. Power will provide and distribute the sponsor-branded notepads and pens which will be placed at each seat in all conference rooms



Sponsorship: Box Mints in General Session RoomExclusive opportunity; Only one available at $10,000 SOLD

■■ Your company logo printed on a tin of boxed mints placed on each seat in the general session room on Wednesday







25

Sponsorship: SpotlightNEW THIS YEAR: Great to combine with a sponsorship above. Available at $5,000

■■ Highlight your company in one of J.D. Power’s weekly email blasts by submitting a short paragraph introduction and one-minute promotional video

■■ Get in front of thousands of automotive professionals

■■ Your video can also be viewed on our event website for one week following your email blast with a direct link to your company website/company representative


Sponsorship: Create Your OwnNEW THIS YEAR: J.D. Power invites you to create your very own sponsorship opportunity.

Please let us know your idea and we will work with you on integrating it into the AMR.


Did you know...?

J.D. Power’s inaugural Automotive

Marketing Roundtable took place in

2005.

Since its start, the AMR has grown by over

500%

At that time, it was called the Automotive

Internet Roundtable.

j.d. power automotive · pdf filej.d. power automotive marketing roundtable ... limited to...

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