experience innovation

EXPERIENCE INNOVATIONthe new design imperative

MIKE KORNACKI UX Excellence Leader Johnson Controls, Inc.

BIT OF�BACKGROUND

EXPERIENCE INNOVATIONthe new design imperative

PRODUCT INNOVATION

2013 booz&co. INNOVATION 1000 STUDY

R&D SPENDING UP

5.8%

REVENUE UP

LESS THAN 1%

2013 booz&co. INNOVATION 1000 STUDY

FEATURE FOR FEATURE

ENTER: THE EXPERIENCE

ENTER: THE EXPERIENCE

“EXPERIENCE INNOVATION WILL BE A CRUCIAL COMPONENT FOR COMPANIES SEEKING TO REMAIN RELEVANT AND RETAIN CUSTOMER LOYALTY.”

~Rick Wise, Fast Company

6 STEPS TO �EXPERIENCE INNOVATION

1 �LOOK BEYOND THE PRODUCT

UBER

UBER

NIKE

NIKE

2 �BE USER FOCUSED, BUT NOT USER LED

FASTER HORSE

DELTA AIRLINES

3 �BUILD LONG-TERM VISION

USER JOURNEY MAP

DISNEY

4 �ENGAGE ALL THE SENSES

TARGET

5 �MAKE IT REAL FROM THE INSIDE FIRST

DESIGN THINKING ACROSS FUNCTIONS

6 �DON’T WAIT, JUST DO IT

“IF YOU WANT TO ACHIEVE GREATNESS STOP ASKING FOR PERMISSION.”

~Anonymous

BUILDING CONSENSUS SUCKS

ENGINEERING LED

$1.2MALL 2014

JOHNSON CONTROLS SOFTWARE

$2.3M JAN/FEB 2015

UX DESIGN LED

JOHNSON CONTROLS SOFTWARE

EXPERIENCE IS THE PRODUCT

THANKS

MIKE KORNACKI mkeux.com @lordshales mike@mkeux.com