experience innovation
DESCRIPTION
This is a presentation I gave at the Milwaukee Interactive Marketing Association (MIMA) event - Focus on UX. This presentation covers why Experience Innovation is the next design imperative and how product/feature innovations are only bringing minimal returns in this day and age.TRANSCRIPT
EXPERIENCE INNOVATIONthe new design imperative
MIKE KORNACKI UX Excellence Leader Johnson Controls, Inc.
BIT OF�BACKGROUND
EXPERIENCE INNOVATIONthe new design imperative
PRODUCT INNOVATION
2013 booz&co. INNOVATION 1000 STUDY
R&D SPENDING UP
5.8%
REVENUE UP
LESS THAN 1%
2013 booz&co. INNOVATION 1000 STUDY
FEATURE FOR FEATURE
ENTER: THE EXPERIENCE
ENTER: THE EXPERIENCE
“EXPERIENCE INNOVATION WILL BE A CRUCIAL COMPONENT FOR COMPANIES SEEKING TO REMAIN RELEVANT AND RETAIN CUSTOMER LOYALTY.”
~Rick Wise, Fast Company
6 STEPS TO �EXPERIENCE INNOVATION
1 �LOOK BEYOND THE PRODUCT
UBER
UBER
NIKE
NIKE
2 �BE USER FOCUSED, BUT NOT USER LED
FASTER HORSE
DELTA AIRLINES
3 �BUILD LONG-TERM VISION
USER JOURNEY MAP
DISNEY
4 �ENGAGE ALL THE SENSES
TARGET
5 �MAKE IT REAL FROM THE INSIDE FIRST
DESIGN THINKING ACROSS FUNCTIONS
6 �DON’T WAIT, JUST DO IT
“IF YOU WANT TO ACHIEVE GREATNESS STOP ASKING FOR PERMISSION.”
~Anonymous
BUILDING CONSENSUS SUCKS
ENGINEERING LED
$1.2MALL 2014
JOHNSON CONTROLS SOFTWARE
$2.3M JAN/FEB 2015
UX DESIGN LED
JOHNSON CONTROLS SOFTWARE
EXPERIENCE IS THE PRODUCT
THANKS
MIKE KORNACKI mkeux.com @lordshales [email protected]