experience innovation

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EXPERIENCE INNOVATION the new design imperative MIKE KORNACKI UX Excellence Leader Johnson Controls, Inc.

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Post on 03-Jul-2015

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This is a presentation I gave at the Milwaukee Interactive Marketing Association (MIMA) event - Focus on UX. This presentation covers why Experience Innovation is the next design imperative and how product/feature innovations are only bringing minimal returns in this day and age.

TRANSCRIPT

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EXPERIENCE INNOVATIONthe new design imperative

MIKE KORNACKI UX Excellence Leader Johnson Controls, Inc.

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BIT OF�BACKGROUND

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EXPERIENCE INNOVATIONthe new design imperative

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PRODUCT INNOVATION

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2013 booz&co. INNOVATION 1000 STUDY

R&D SPENDING UP

5.8%

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REVENUE UP

LESS THAN 1%

2013 booz&co. INNOVATION 1000 STUDY

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FEATURE FOR FEATURE

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ENTER: THE EXPERIENCE

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ENTER: THE EXPERIENCE

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“EXPERIENCE INNOVATION WILL BE A CRUCIAL COMPONENT FOR COMPANIES SEEKING TO REMAIN RELEVANT AND RETAIN CUSTOMER LOYALTY.”

~Rick Wise, Fast Company

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6 STEPS TO �EXPERIENCE INNOVATION

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1 �LOOK BEYOND THE PRODUCT

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UBER

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UBER

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NIKE

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NIKE

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2 �BE USER FOCUSED, BUT NOT USER LED

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FASTER HORSE

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DELTA AIRLINES

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3 �BUILD LONG-TERM VISION

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USER JOURNEY MAP

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DISNEY

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4 �ENGAGE ALL THE SENSES

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TARGET

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5 �MAKE IT REAL FROM THE INSIDE FIRST

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DESIGN THINKING ACROSS FUNCTIONS

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6 �DON’T WAIT, JUST DO IT

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“IF YOU WANT TO ACHIEVE GREATNESS STOP ASKING FOR PERMISSION.”

~Anonymous

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BUILDING CONSENSUS SUCKS

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ENGINEERING LED

$1.2MALL 2014

JOHNSON CONTROLS SOFTWARE

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$2.3M JAN/FEB 2015

UX DESIGN LED

JOHNSON CONTROLS SOFTWARE

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EXPERIENCE IS THE PRODUCT

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THANKS

MIKE KORNACKI mkeux.com @lordshales [email protected]