email marketing sydney business month
Post on 16-Apr-2017
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www.kurtjohansen.com
“How To Make Money With Email Without Spamming Your Customers”
During this presentation you will learn:
What is Email Marketing;
What does the Spam Act say including 3 critical points to stay legal;
The penalties for getting it wrong;
7 real benefits of email marketing;
Email Marketing programs to consider for your business;
How to write and format your emails;
What to do if you need help.
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But First
Remember when your parents introduced you to a new food or recipe and your initial reaction may have been, “I don’t like it.” Even before
you had tasted it. Then what happened. Later in life it probably became one of your favourite foods.
It is important to take note, you are not your customer.
What this means is, stay open to the ideas you are being presented with and don’t say, “It wouldn’t work for me”.
.
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So What Is Email Marketing ?
It’s using Email to …
Create immediate cash surges
Drive traffic to your website
Keep in touch with customers
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So What Is Email Marketing ?
It’s sending out special sales campaigns to your customers
It’s marketing to non-customers to bring in additional profits you never had;
It’s the use of an email newsletter to drive traffic to your website.
It’s all about the list, the relationship you have with the list and the offer you are making to them.
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What are you allowed to do ?
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Instant Messaging iM
EmailSMS
MMS
What does the Spam Act cover ?
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What does the Spam Act not cover ?
Letters
Flyers/Pamphlets
TelemarketingCalls
Internet Pop Ups
Non commercial messages void of links
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Jurisdiction
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Penalties
Up to $220,000 per day
Maximum $1.1 million
Other Court Action
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Purpose Of The Act
Unsolicited commercial messages
Preserve legitimate business messages
Encourage responsible usage
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3 Critical Points to Stay Legal
1. Consent
2. Identify
3. Unsubscribe
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Consent
1. Express
2. Inferred
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Express Consent
Examples:
Subscribers to a list;
Ticked a box to receive electronic messages;
The addressee has requested material over the phone.
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Inferred Consent
Examples:
Previous client and you have their electronic address;
Purchase of goods or services and provided electronic address;
Online registration for product information.
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Inferred Consent
Further Examples:
Conspicuously published email addresses
A business card has been offered or supplied
(you can send them messages pertaining to their business)
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Inferred Consent
Further Examples:ShareholdersMagazine or newspaper subscribers;Registered users of on-line services;Subscribers to information or advisory services;Financial members of a club;Contractors;Professional association members.
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Inferred Consent
CARE – May not be in place:
One-off purchases like:
Movie ticket purchase;Retail store;Restaurant.
(Where the person has not freely given their electronic address.)
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Identify
Company Name
Contact Details
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Identify
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Identify
Electronic Letters
Quotes
Invoices
Valid for 30 days
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Unsubscribe
Clear
Easy To Use
Within 5 Working Days
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The 7 Real Benefits Of Email Marketing?
Increases Sales
Reduces Marketing Costs
Builds Customer Loyalty
Shortens Sales Cycles
Generates Referrals
Saves Time via Automation
Maximises Branding Penetration
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How To Perform Email Marketing?
Use a fully automated system to manage your list of existing customers and clients;
One which can collect additional names automatically, which can build, segment and manage, your entire database easily;
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How To Perform Email Marketing?
Use a professional email sending platform.
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How To Send Your Email
The program I use and recommend
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How To Send Your Email
www.smartemail.com.au/kurt
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How To Perform Email Marketing
Once you have the system you can:Send out personalised emails to your customers – Track who reads them - and what they are interested in – real-time statistics;Send out newsletters;Send out special offers;Send out customer surveys;Send out event registrations;Send out targeted offers to segmented sub-lists.
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Main List
Fish Lovers
GarfishLovers
WhitingLovers
Hamburger Lovers
Vegetarian Burgers
How To Perform Email Marketing
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After software comes strategy.
It is essential an effective email marketing strategy is put into place. Some questions to ask yourself are:
1.What do I wish to achieve from this campaign?
2.Which clients do I wish to target?
3.Will I send a series of emails or a newsletter?
4.What regularity is deemed appropriate for follow-up contact?
5.How will I know my campaign has been a success?
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After software comes strategy.
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Where To From Here ?
Kindle Books available at: www.kurtjohansen.com
http://www.amazon.com/dp/B00AXXH5TI http://www.amazon.com/dp/B00AVZZKZE http://www.amazon.com/dp/B00AY6105Y
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Where To From Here ?
Help available at: www.kurtjohansen.com
Simply click on to the ‘Contact Kurt’ tab and leave a message.
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