does your content take the high road? the 3 e's vs. the 3 c's of content marketing

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Content Marketing

@_davidhorne_#theBAMcontent

Does your content take the high road?

The 3 C’s vs. The 3 E’s

Wednesday, May 30, 2012

David Horne

www.davidhorneis.com

www.davidhorne.me

The Rise of Content Marketing

Consumers view 10.4 sources consumed before buying

88% of Brands use content marketing

Produce and distribute relevant and valuable content purposed with attracting, converting, or retaining customers

Build trust and earn attention (over time)

Two paths

The 3 C’s

Criticize

Complain

CondemnWednesday, May 30, 2012

Criticize

Complain

Condemn

The 3 E’s

Entertain

Educate

EncourageWednesday, May 30, 2012

Entertain

Educate

Encourage

Which path are you going to take?

Take The High Road

Take the high road,build trust, and earn their attention and business

Thank You

www.davidhorneis.com

www.davidhorne.me

does your content take the high road? the 3 e's vs. the 3 c's of content marketing

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