The 3 C’s of Successful Content Marketing

Image Management Made Simple

What is content marketing?

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.”

Source - Content Marketing Institute

The 3 C’s of Successful Content Marketing

Create - Curate - Circulate

CreateQuality content

Create - Have a goal

● Have a purpose to your content● Creating content for the sake of creating content is a waste of

your readers time and yours● Your content marketing goal should align with your overall

marketing goal

Create - Give your visitors what they want

● Understand your audience and what they want to know● Present valuable information in an easily consumable way● If someone emailed you the content you just created, would you

be grateful?

Create - Offer what no one else can

● Readers aren’t going to just be looking for a reason to kill some time on your page

● Shed new light on a popular subject● Utilize what differentiates your business to help differentiate

your content

CurateBecome “go-to” feed

Curate - Add value

● Provide extra value to content● Simple as:

○ comb through content to find best○ provide your perspective on content or summarize○ share with your audience○ become “go-to” feed for industry news and tips

Curate - Build connections

● Give credit to where credit is due● Start engagement on social media

○ ReTweet, Like, Share others content to build connection○ Reach out on Linkedin

● Build mutually beneficial relationships

Curate - Save time

● Narrow down content from numerous sources to only most relevant and valuable

● Save your audience time by offering one location to find all the news they want to see on your topic

● Sharing too much unwanted content isn't beneficial for you or your audience

CirculateGet your content seen

Circulate - Share via many channels

● More places you share your content, the more opportunities people have to find it

● Your blog and social networks are a good starting point● Each network has a different emphasis - this allows you to share

content in different ways

Circulate - Share multiple times

● Share content with different messaging● Share content at various times● Experiment with different combinations of timing and

messaging to optimize your shares for maximum impressions and impact

Circulate - Share via multiple forms

● Don’t limit content for just one format○ Example: this slideshow was originally a blog post I wrote

● People have preferences on how they like consume information● You produce more content without requiring as much time

Image credits

Smartimage gratefully acknowledges the following photographers for sharing their original works via flickr & the Creative Commons license.

Slide Flickr Username

5 cliff1066

6 highersights

10 nickweinrauch

13 AlbinoFlea

14 Move The Clouds

Check outSmartimage.com

Smartimage is the simple way to centralize and share your visual content.