does your content take the high road? the 3 e's vs. the 3 c's of content marketing

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@_davidhorne_ #theBAMcontent Wednesday, May 30, 2012

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Taking the content marketing high road builds long-term trust with your audience. Stay away from the 3 C's and embrace the 3 E's. C's: Criticize. Condemn. Complain E's. Entertain, Educate, Encourage

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Page 1: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 2: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

1

Content Marketing

@_davidhorne_#theBAMcontent

Does your content take the high road?

The 3 C’s vs. The 3 E’s

Wednesday, May 30, 2012

Page 3: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

1

David Horne

@_davidhorne_#theBAMcontent

www.davidhorneis.com

www.davidhorne.me

Wednesday, May 30, 2012

Page 4: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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The Rise of Content Marketing

@_davidhorne_#theBAMcontent

Consumers view 10.4 sources consumed before buying

88% of Brands use content marketing

Wednesday, May 30, 2012

Page 5: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

1

The Rise of Content Marketing

@_davidhorne_#theBAMcontent

Produce and distribute relevant and valuable content purposed with attracting, converting, or retaining customers

Wednesday, May 30, 2012

Page 6: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 7: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 8: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 9: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 10: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 11: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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The Rise of Content Marketing

@_davidhorne_#theBAMcontent

Build trust and earn attention (over time)

Wednesday, May 30, 2012

Page 12: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

@_davidhorne_#theBAMcontent

Two paths

Wednesday, May 30, 2012

Page 13: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

@_davidhorne_#theBAMcontent

C’s

Wednesday, May 30, 2012

Page 14: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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The 3 C’s

@_davidhorne_#theBAMcontent

Criticize

Complain

CondemnWednesday, May 30, 2012

Page 15: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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Criticize

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 16: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

1

Complain

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 17: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

1

Condemn

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 18: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

@_davidhorne_#theBAMcontent

E’s

Wednesday, May 30, 2012

Page 19: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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The 3 E’s

@_davidhorne_#theBAMcontent

Entertain

Educate

EncourageWednesday, May 30, 2012

Page 20: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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Entertain

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 21: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

1

Educate

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 22: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

Encourage

@_davidhorne_#theBAMcontentWednesday, May 30, 2012

Page 23: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

@_davidhorne_#theBAMcontent

Which path are you going to take?

Wednesday, May 30, 2012

Page 24: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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Take The High Road

@_davidhorne_#theBAMcontent

Take the high road,build trust, and earn their attention and business

Wednesday, May 30, 2012

Page 25: Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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Thank You

@_davidhorne_#theBAMcontent

www.davidhorneis.com

www.davidhorne.me

?’s

Wednesday, May 30, 2012