display network campaign setup - day 3 adwords workshop

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DESCRIPTION

Setting up and optimization of Google Adwords Display Network campaigns.

TRANSCRIPT

Day 3 – Display Network Campaign Setup

October 18, 2014

The Networks

Google Adwords Settings

The Devices

Google Adwords Settings

The Locations

Google Adwords Settings

The Ad Schedule

Google Adwords Settings

Delivery Settings

Google Adwords Settings

Frequency of Views

Google Adwords Settings

The Text Ads

Google Adwords Ad Types

The Image Ads

Google Adwords Ad Types

The Display Ad Builder

Google Adwords Ad Types

The Contextual (keyword) Targeting

Adwords Display Targeting

The Placement Targeting

Adwords Display Targeting

The Topic Targeting

Adwords Display Targeting

The Gender and Age Targeting

Adwords Display Targeting

Group Activities

The Dimensions

Adwords Campaign Analysis

The Dimensions

Adwords Campaign Analysis

Demo Google Analytics custom Reports Setup for Adwords Campaign Analysis and Optimization

Setting Up of Remarketing Lists Using Google Analytics

Setting Up and Optimization of Remarketing Campaigns

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