build your online presence using social media

Build Your Online Presence

Using Social MediaOtterbein University

PRSSA

October 18, 2010

To Start....

• rules were made to be broken

• don't worry about the tools

• you've got time

my story (snooze)

opportunities are waiting for you

83% of employers will Google candidates and research them online. Employers will make hiring decisions based on content. (Cross Tab Marketing, 2010)

bring a fresh perspective

Why You Should Care…

• social media extends a handshake• use social media to establish your niche and build an identity• there’s a conversation happening, social media gives you the tools to join that conversation• show off your "real world" writing skills

Why You Should Care…

• build a consistent “brand” with a professional photo & your name

• it's not about you. listen, listen, ask, listen, listen, share

• 60% information, 30% conversation, 10% fun facts

Networking & Social Media

LinkedIn

LinkedIn

LinkedIn

Twitter

Twitter

• Flowtown - find your audience + discover influencers• Hootsuite - manage + schedule + track social updates• Tweepi - find + manage Twitter followers• Twellow - find people using Twitter bios• Tweet Beep - what are others saying?• Tweet Stats - how much do you tweet?• Klout - how influential are you?

Blog

Blog

Blog

Online Portfolio

Where Do I Start?

• find influential to connect with, listen to + engage• read blogs• attend networking, industry + educational events• participate in a twitter chat• guest blog post• interview someone• attend PRSA, social media club of Columbus, etc.• volunteer• intern

Contact Info

@GinaBericchia

Written Impact

Gina Bericchia

Gina.WrittenImpact@gmail.com