Build Your Online Presence Using Social Media

Download Build Your Online Presence Using Social Media

Post on 31-Oct-2014

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My advice for students - build your personal brand online using social media.

TRANSCRIPT

  • 1.
    • Build Your Online Presence
  • Using Social Media

Otterbein University PRSSA October 18, 2010 2.

  • To Start....
  • rules were made to be broken
  • don't worry about the tools
  • you've got time

3. my story (snooze) opportunities are waiting for you 83% of employers will Google candidates and research them online. Employers will make hiring decisions based on content. (Cross Tab Marketing, 2010) bring a fresh perspective

  • Why You Should Care

4.

  • social media extends a handshake
  • use social media to establish your niche and build an identity
  • theres a conversation happening, social media gives you the tools to join that conversation
  • show off your "real world" writing skills

Why You Should Care 5.

  • build a consistent brand with a professional photo & your name
  • it's not about you. listen, listen, ask, listen, listen, share
  • 60% information, 30% conversation, 10% fun facts

Networking & Social Media 6. LinkedIn 7. LinkedIn 8. LinkedIn 9. Twitter 10. Twitter

  • Flowtown - find your audience + discover influencers
  • Hootsuite - manage + schedule + track social updates
  • Tweepi - find + manage Twitter followers
  • Twellow - find people using Twitter bios
  • Tweet Beep - what are others saying?
  • Tweet Stats - how much do you tweet?
  • Klout - how influential are you?

11. Blog 12. Blog 13. Blog 14. Online Portfolio 15. Where Do I Start?

  • find influential to connect with, listen to + engage
  • read blogs
  • attend networking, industry + educational events
  • participate in a twitter chat
  • guest blog post
  • interview someone
  • attend PRSA, social media club of Columbus, etc.
  • volunteer
  • intern

16.

  • Contact Info

@GinaBericchia Written Impact Gina Bericchia [email_address]