analytics for all webinar april 25

Analytics for AllWelcome to the Future

Patrick Morrissey

VP Marketing

pmorrissey@tidemark.net

@patmorrissey

April 25, 2012

Analytics for All Agenda

• The Future of Analytics

– R Ray Wang, Constellation Research

• Analytics for All

– Patrick Morrissey, Tidemark

• Tidemark Demo

– Jennifer Maddox, Tidemark

• Q&A

2

R “Ray” Wang

Principal Analyst, CEO

Constellation Research

www.constellationrg.com

@rwang0

Join the discussion: #tidechat on Twitter

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential3

Understand The Forces Of Consumerization

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

Five consumer trends will dominate the shift from engagement to experience

MobileMobile SocialSocial CloudCloudInfographics& Big Data

Infographics& Big Data

Video and Unified Comms

Video and Unified Comms

Design Thinking Inspired User Experience

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© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential55

Smartphone users seek deeper experiences

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

Social networks deliver connected experiences

Twitter – I need to pee

Facebook – I peed

Google+ - More pee

FourSquare – I’m peeing here

Pinterest– My pee scrapbook

You Tube – Watch me pee

LinkedIn – I pee well

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© 2011 - 2012 R Wang & Insider Associates, LLC. All rights reserved.

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential77

Source: Photostats and Dear Future Astronaut AB

Location data proliferates with social/mobile

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential8

Social, mobile, and location create huge amounts of data to mine for context

© 2012 R Wang & Insider Associates, LLC. All rights reserved.

Big Data

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

Translating data to deliver information and insight

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Visualizations and context allow users to put big data to use

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

Shift From Engagement To Experience

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

Moving beyond systems of engagement

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© 2011 - 2012 R Wang & Insider Associates, LLC. All rights reserved.

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

The future is experiential systems

Dynamic user experiences

• Role-based design

• Bionic interfaces

• Contextually aware & relevant

• Right time delivery of information

Business process & value focused

• Agility & flexibility

• Outcome-focused & results-oriented

• Proactive, predictive, & actionable

Community connectedness

• Segmented value chains and networks

• Immersive information

• Pervasively social

• Self-learning & self-aware

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© 2011 - 2012 R Wang & Insider Associates, LLC. All rights reserved.

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential13

The future of analytics will align w/ internal and external engagement processes

© 2012 R Wang & Insider Associates, LLC. All rights reserved.

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

Buyer Preferences

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© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential15

Expectations from next gen analytics

© 2012 R Wang & Insider Associates, LLC. All rights reserved. Source: Software Insider Survey: Expectations from analytics Q1 2012 n - 332

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential16

Expectations from next gen analytics

© 2012 R Wang & Insider Associates, LLC. All rights reserved. Source: Software Insider Survey: Expectations from analytics Q1 2012 n - 332

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential17

Transform

Augment

Secure

Deliver

Refresh

Classify

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Retire

Archive

Copyright © 2011 – 2012 R Wang and Insider Associates, LLC. All rights reserved.

Up

stre

am

Da

ta S

ou

rce

s

Do

wn

stre

am

Da

ta C

on

sum

pti

on

Information

Supply Chain

The Information Supply Chain

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

From engagement to experience

Future of Work

NextGenCustomer

Experience

Matrix Commerce

Big Data, Analytics,

Performance Management

Technology Optimization

CoIT and the New C-Suite

How disruptive technologies and new business models affect business operations

Moving From Transactions To Personal Fulfillment Systems

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© 2011 - 2012 R Wang & Insider Associates, LLC. All rights reserved.

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential19

Next Steps

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

Consumerization of IT means a balance between consumer tech vs enterprise class

SimpleSimple

ScalableScalable

SexySexy

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Bu

sin

ess

Ne

ed

s

IT R

eq

uir

em

en

ts

© 2011 - 2012 R Wang & Insider Associates, LLC. All rights reserved.

SafeSafe

SecureSecure

SustainableSustainable

Business

Models

Geos

Value

Networks

Org

Structures

Disruptive

Technology

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential21

Three goals to focus on when dealing with the future

Navigating Disruptive

Technologies

Navigating Disruptive

Technologies

© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

5 simple steps to success

Begin w/ the end in mindBegin w/ the end in mind

Identify cost optimization to pay for innovationIdentify cost optimization to pay for innovation

Apply design thinking to reevaluate business modelsApply design thinking to reevaluate business models

Determine which disruptive technologies to adopt and not adoptDetermine which disruptive technologies to adopt and not adopt

Fail fast, iterate, and keep experimentingFail fast, iterate, and keep experimenting

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© 2010 - 2012 Constellation Research, Inc. All rights reserved. Client Confidential

Bottom line – efforts must increase business

value while reducing technology costs

Cost of Technology Delivery

Imp

act

> 5% 2.5- 5% 0 -2.5% <1%

Dept.

Enterprise

Value Chain

Percentage of Revenue

Co

mp

lexi

ty o

f R

eq

uir

em

en

ts

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Our Mission

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Analytics for everyone, everyday

Cloud delivery so you can focus on the business

Smart apps that work the way you want

Unlock analytics for everyone in the enterprise

with applications that work the way you want

Using the power of the cloud

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No hardware, no software, no data centers

Internet access and a browser are all that is required

Any device, any location, seamless experience

Enterprises are in the cloud

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Leaders have emerged

ERPVirtualization

Productivity

CRMCollaboration

Analytics / Performance Management

What about finance & ops?

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Plans don’t match organizational reality

Budgets don’t match plans

Capacity doesn’t match forecast

Service doesn’t match value

Resources are mismanaged

Everyone has a spreadsheet

…and the customer suffers

Mint.com shows a better way

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Analytics that just work

Business is stuck with spreadsheets and old apps

Consumers get easy to use analytics on any device

Source: Mint.com

US Sugar takes to the field

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Real time information and access made easy

Customer Profile• $1B Manufacturing / Agriculture

• Legacy systems / PDF Reports

• Match forecast to climate data

• A solution that works anywhere

“Tidemark is used by everyone from senior executives to

farm managers in the field.”- Luke Umphries, Director FP&A

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Trends, plans and analysisWorking anywhere with context

Enterprise apps and run time systems

Structured data Unstructured data

Feeds, social and unstructured data sources

Acosta steps out of the pastExecutives, ops, and finance get connected

“…We want financial information inside the company to work the

same way. “

- Sean Anthony

VP Treasury and Planning

“They (executives) go to CNN, Yahoo and Google for financial information from outside the

company…”

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Customer Profile• $1B sales and marketing company

• Planning by brand, region, promotion

• Plan input: Cost to serve

• Sales and marketing self service

Information to actionPerformance panels deliver business insight

Right time, Real time

Detailed performance

Detect and Act

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Platinum Means Analytics

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Planning and budgeting integrated to Workday

“Our workforce is young, and they they expect a different experience. With Tidemark, everyone gets that they need

to manage better.”

- Mitch Patel,

CEO

Built to be mobile first

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Easy to use enterprise analytics on the iPad

Easy to use

Full featured mobile

Available anywhere

Structured Unstructured

Real-Time Analytics

Enterprise Grade Security & Availability

NATIVE CLOUD PLATFORM

Planning for Everyone

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Bringing the data to life on a single platform

Financial Planning

Metrics Management / Reporting

APPS

PERFORMANCE COMPLIANCE

CALCULATIONS

PROCESS

ROLES AND

COLLABORATION

RISK AND

CONTROLS

Prebuilt EPM

Foundation APPS

Operational Planning

Tidemark DemoJennifer MaddoxDirector, Product Marketing

Analytics for all

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Smart apps to transform how you work

Cloud delivery so you can focus on the business

Smart apps that work the way you want

Q&A

Time for your questions

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Join the discussion: #tidechat on Twitter

R “Ray” Wang

Principal Analyst, CEO

Constellation Research

www.constellationrg.com

@rwang0

@TidemarkEPM

facebook.com/Tidemark

Events@tidemark.net

Thank You