enterprise social networks analytics - ibm webinar

©2012 IBM Corporation

Enterprise Social Networks & AnalyticsJune 26th 2012

Pascal De Mulder, Executive Social Business ConsultantIBM Collaboration Solutions Europe

© 2012 IBM Corporation 2

Topics

What is IBM's social platform - IBM Connections

What is Social Analytics

Social Analytics within IBM Connections


IBM Connections @ IBM


IBM ConnectionsHome pageSee what's happening across your social network

BlogsPresent your own ideas, and learn from others

CommunitiesWork with people who share common roles and expertise

FilesPost, share, and discover documents, presentations, images, and more

Micro-bloggingReach out for help your social network

ProfilesFind the people you need

WikisCreate web content together

Social AnalyticsDiscover who and what you don’t know via recommendations

ActivitiesOrganize your work and tap your professional network

BookmarksSave, share, and discover bookmarks

ForumsExchange ideas with, and benefit from the expertise of others


What is Social Analytics

Social analytics describes the process of measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas.

Social analytics is an umbrella term that includes a number of specialized analysis techniques such as social filtering, social-network analysis, sentiment analysis and social-media analytics. Social network analysis tools are useful for examining social structure and inter-dependencies as well as the work patterns of individuals, groups or organizations.

Source: Gartner Identifies the Top 10 Strategic Technologies for 2011

http://www.gartner.com/it/page.jsp?id=1454221


How It Works

Apply Results

AnalyzeCollect Data

Use tags on new files to

suggest share recipients

Correlate file tags with

share recipients

Samantha tags and

shares files with co-workers

Suggest oft-recommended

authors for topic

expertise

Correlate authors with

recommended content topics

Samantha and others recommend

content items

Example

Example


Business Value of Social Analyticsfor business users

Find relevant people and information quickly

Discover knowledge and expert resources

Gain new insights in your areas of work

Make better business decisions

Establish and monitor your own reputation, for organizational effectiveness and career-building

Develop your personal social network, for enhanced awareness, information access, and influence


Business Value of Social Analyticsfor line-of-business (LOB) and C-Level Executives

Increase teaming and collaboration through sharing and openness

Accommodate changing workforce demographics, retain organizational knowledge, and attract social workers

Facilitate better leadership

Improve employee efficiency, reduce costs, increase revenue


Key Social Analytics Types

Content analysis People analysis User interaction analysis

These include other specific types, such as social network analysis, collaborative filtering, sentiment analysis, etc.

Analysis can produce ontologies and relationship networks (people, documents, etc.) that yield additional knowledge


Leadership: Who is influential? Engagement: Which media are influential? Sensing: What content or topics are becoming “hot”? Monitoring & Facilitating: What groups are forming? Social trends:

Predicting departures& finding potential leaders

Acting:How can we strengthen teams,communities, leaders?

Putting it all together:How can we influence our market?

Diagram: Juha Harkonen, COO of TELLUS International Inc.

Role of Social Analytics


Social Analytics within IBM Connections


■ Goes over all the content in Connections

■ Analyzes different relationships between people, groups, content, and tags

■ Measures the total strength between relationships for each recommendation

■ Makes recommendations based on highest computed strength

■ Small example of relationships Users have common colleague Users shared a bookmark– Users authored a wiki– User been tagged– Users commented on a blog

Social Analytics Engine


■ Recommends any of the following content that might interest you:

–File, Bookmark, Blog, Wiki, etc

■ Randomized list of recommendations

■ Recommendations based on strength threshold

■ Located in the Status page (Homepage)

Recommendations widget


■ Helps you find out how you are connected socially to other people in your organization

■ Displays evidence of shared relationships between the connections


■ Located in the profile overview page when viewing another profile (Profiles)

Who Connects Us Widget


■ Recommends people to add to your network

■ Displays evidence of shared relationships


■ Located in the My Network page (Profiles)

Do You Know Widget


■ Recommends communities for you to join

■ Randomized list of recommendations


■ Located in the Public Communities / My Communities page (Communities)

Recommendations Widget


Reports / dashboard to monitor adoption and community vitality

Comprehensive set of metrics of all Connections services and page views

Targeted Users

Business Owner / IT Owner

Instance Owner (Community owner, Blog owner etc.)

Supports extensibility

Flexible drill down and data slicing

Create your own metrics or modify existing ones

Social Analytics within IBM Connections Administrator Leverage Metrics To Community Vitality


Social Platform EvolutionMetrics Overview Page

Quick access to metrics

Quick access to metrics


How To Get More Information

© 2012 IBM Corporation 2011/10/2011

Social Media Analytics

SocialBusiness Execution

SocialMarketing Execution

Social SentimentSocial Topic DiscoverySocial Affinity Analytics

Consumer InsightPredictive Social Analytics

Analysis of “owned” media outpostsROI of social clickthroughs

Social Social Email Analytics

Analytics for email and web links that are shared, liked, and

commented on

Social commerce, branded communities,

social widgets,product ratings, and

more…

Social segmentation,social sharing, and

real-time offers inside of social media widgets /

applications.

IBM accelerates your business to maturity……we bridge the gap between analytics and execution

© 2012 IBM Corporation 2111/10/2011

Outbound Communications

Social Business Analytics - Solution Architecture

Social Media Data Sources

Twitter

Facebook

Blogs

Reviews

Forums

Internal Data Sources

Prod. & Cust.Registration

Warranty

ERP

Service

Data Services

Visualize

Collaborate

DoListen Think

SMS

email

CCI MiningICA Mining

CCI

Portal

Commerce

DB2ICA Crawler


Where To Get Additional Information

IBM Social Business http:/www.ibm.com/social

IBM Connections http:/www.ibm.com/lotus/connections

IBM Connections Team Blog http://synch.rono.us

Collaboration Soapbox http://www.thecollaborationsoapbox.com

Solutions Catalog http://catalog.lotus.com


Legal Disclaimer© IBM Corporation 2011. All Rights Reserved.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

INTERNATIONAL BUSINESS MACHINES CORPORATION PROVIDES ALL SAMPLE CODE ″AS IS″ WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY, TITLE OR FITNESS FOR A PARTICULAR PURPOSE. IBM WILL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR RELATING TO ANY USE OF SAMPLE CODE.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.

IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. Adobe Systems Incorporated in the United States, and/or other countriesMicrosoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.:UNIX is a registered trademark of The Open Group in the United States and other countries.Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.Other company, product, or service names may be trademarks or service marks of others.

All references to Renovations Inc refer to a fictitious company and are used for illustration purposes only.

IBM Collaboration Solutions Products Analysis Type Product Category Analytics Technology When

Content Connections Recommend SaND Current

Future

Show things in common SaND Current

LotusLive Visualize Many Eyes Current

Notes client Categorize SwiftFile Current

Content, People Connections Recommend SaND Future

Show similar SaND Current

Interaction Connections Autocomplete SaND Future

Share Timely Future

Show sharing Product code: file sharing Current

iNotes Track interaction Dynamic Interest Profile Current

NorthStar Track interaction Coremetrics, SPSS, Unica, Cognos, and SaND Future

Notes client Track interaction Dynamic Interest Profile Current

Sametime / SUT Track interaction Product code: Frequent contacts Current

Product code: Recent calls Current

Product code: Recent contacts Current

Product code: Recent meetings Current

Interaction, Content Connections Sort SaND Future

People Connections Recommend SaND Future

Show network Social Graphs? Future

Team Analytics Future

Show relationship path SaND Current

Show similar SaND Current

People, Content, Interaction Connections Filter / Search SaND Realtime Future

People, Interaction Connections Find expertise SaND Future

Recommend SaND Future

Show network SaND Vis Future

Sort SaND Future

enterprise social networks analytics - ibm webinar

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