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Google Analytics Benchmarking Service Webinar

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Introduction

Sushant Sahani

Web Analytics and Search Engine Marketing Expert at Webucator

Agenda

Google Analytics Benchmarking Service Overview of Google Analytics Data Sharing Options Understanding Benchmarking Service in Google

Analytics Accessing and Analyzing Benchmarking Reports in

Google Analytics Question and Answer Session

Overview of Data Sharing Options

By default your sharing your data with “Google Products and others”

Data Sharing Options in Google Analytics: With other Google products only Anonymously with Google and others Do not share my Google Analytics data

How to Control Data Sharing Options

Demystifying Google Analytics Benchmarking Services

Is data sharing really anonymous? How accurate is this service?

How does Google categorize websites?

Do I get to choose which category my website belongs to?

Can I add a new category in the list of vertical markets?

Accessing Benchmarking Reports

Comparing Your Data With Industry Verticals

Leveraging Benchmark Reports for Improving website performance

Red is Bad and Green is Good

Apply Business Context to Your Analysis

Use Triangulation

Questions & Answers

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Twitter: http://twitter.com/sahanis

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