airlines on instagram

AIRLINES ONINSTAGRAMAIRLINES ONINSTAGRAM

Instagram ?why

Picturescommunicatethe strongest

storyThey tell ain itself

few recentinsta-stories...

Vueling celebrated"50 millionth passenger"

#1

“Thanks”and“gracias”Airbus A320

had 100 original insta-images imprinting

on either sides.

X Morning Face PremiumAir Asia

Instagram Contest

#2

Taste the comfort ofAirAsia X Premium Flatbed

Post your

with hashtag #AAXmorningface

sleepy head picture

Prizes:ONE (1) round trip on AirAsia X flight to Kuala Lumpur

for TWO (2) pax for overseas winner(s).

OR

ONE (1) round trip on AirAsia X flight to any AirAsia X destinations for TWO (2) pax for Malaysian

winner(s).

Airlines measure theirInstagram

viewers and fans

They use "Statigram"- the Instagram resource

Statigram helps with metrics like :

Continuous monthly analysis.

Know the top 10 engagers.

Know the photos that are getting most comments.

The growth of followers.

Per day and hour track of users coming to your profile;

and much more!

How Airlines are doingon Instagram...

Southwestairlines

PhilippineAirlines

AirAsia

61,702followers

20,558followers

35,728followers

Industry avg.

5,007Industry avg.

55Industry avg.

110

MOST EFFICIENTBEST PERFORMING MOST DEDICATED

Scams are a part of Social Portals.

JetBlue identified a fake account that was giving away free tickets!

They took immediate step to warn their followers and stopped the mess.

Legacy Matters

Airlines like Air France, British airways, Delta and American Airlines have got 1000 likes, while Qantas have crossed 1,800 LIKES on an image

showing its new uniform.

USED BY AIRLINE BRANDS

INSTAGRAMStrategies

AIRLINES PUT UP IMAGES THAT ARE A MIX OF "HERE AND NOW" FOCUS AND "BEHIND THE SCENES" FEEL.

1

IMAGES ARE A REFLECTION OF VARIOUS CULTURES AND TRADITIONS.

VINTAGE IMAGES ARE MORE POPULAR.

2

HASHTAG IS A RITUAL THAT HAS ITS ROOTS IN TWITTER CULTURE, BUT NOW THEY ARE CRAZILY USED IN INSTAGRAM AS WELL.

3

CREATING COMPETITIONS AND EVENTS, AND GIVING OUT EXCITING OFFERS.

4

BRAND AMBASSADORS ARE ONE OF THE BEST WAYS TO HUMANISE A BRAND

5

INSTAGRAM OPENS TO A HUGE AUDIENCE, BECAUSE

FACEBOOK OWNS IT

AIRLINES BIG OR SMALL ARE MAKING THEIR

social presence FELT VIA INSTAGRAM.

THIS POLAROID-STYLE PHOTO SHARING APP, AFTER 3 YEARS, IS HOME TO

Getting popular each day!

150 MILLION ACTIVE USERS.

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