creative contents on instagram

Creative Contenton Instagram

C R E A T I V E C O N T E N T O N I N S T A G R A M

K O M F O W E B I N A R – J A N U A R Y 2 0 1 7

@ D A V I D L E D S T R U P # M R V L S

W E A R E 5 6 H A R D - W O R K I N G , F U N - L O V I N G , P A S S I O N A T E

A D V E R T I S I N G P R O F E S S I O N A L S D I V I D E D I N T O 4 O F F I C E S

L O C A T E D I N T H E C A P I T A L S O F T H E N O R D I C C O U N T R I E S .

F R O M P Ø L S E R T O K Ö T T B U L L A R

O S L O

C P H

S T H L M

H E L S I N K I



PLAYING THE SOCIAL MEDIA F IELD…

INSTAGRAM HERE AND NOW – WHAT’S HAPPENING?

CREATIVE INSPIRATION – WHAT’S POSSIBLE?

WHAT TO KEEP AN EYE ON IN 2017


S P E A K , L I S T E N , R E A C T , & M E A S U R E !

H O M E(Primarily owned & paid)

A T T A C K ! D E F E N D !

A W A Y (Primarily earned & unexplored)

What do we do on OUR channels?

How do we REACT& respond?

How do we MONITOR& react?

How do we get usersto talk about us on THEIR channels?


K N O W Y O U R A U D I E N C E

Social Interest

Professional


T H E N U M B E R S

6 0 0 M + M O N T H L Y A C T I V E U S E R S

3 0 0 M + D A I L Y A C T I V E U S E R S

2 0 % O F A L L I N T E R N E T U S E R S A R E O N I N S T A G R A M

5 1 % F E M A L E U S E R S

9 0 % O F U S E R S A R E ( S T I L L ) U N D E R 3 5

1 5 0 M + D A I L Y A C T I V E U S E R S O N I N S T A G R A M S T O R I E S


W H A T ’ S H A P P E N I N G

E N D O F T H E C H R O N O L O G I C A L F E E D

6 0 S E C O N D V I D E O S – A N D S O O N L I V E F O R A L L

B U S I N E S S P R O F I L E S , C O M M E N T M O D E R A T I O N – A N D A N A L Y T I C S ( ! )

L I N K A B L E C O N T E N T . . . F O R S O M E . . .

S T O R I E S – A N D T H E W A R W I T H S N A P C H A T

A D S A N D C O N T I N U E D T A R G E T T I N G C A P A B I L I T I E S

L E T ’ S G E T C R E A T I V E !



T H E B A S I C S

A R E Y O U A D D I N G V A L U E ?

C O N S I S T E N C Y

E N G A G E – O R D I E ! ( C O P Y C O U N T S T O O )

S O C I A L V S I N T E R E S T

P E R S O N A L – P A S S I O N A T E – A U T H E N T I C

M O B I L E A N D V I D E O – T H E R E A R E R U L E S !



S O U R C E



B O O M E R A N G L A Y O U T H Y P E R L A P S E

W H A T T O K E E P A N E Y E O N I N 2 0 1 7



2 0 1 7

A D S – A L S O I N S T O R I E S

I N S I G H T S – A L S O I N S T O R I E S

V I D E O , V I D E O A N D M O R E V I D E O – D O C U M E N T V S C O N T E N T C R E A T I O N

M E T R I C S S H O U L D D R I V E C U S T I M I Z A T I O N

M O R E C O M P E T I T I O N ( I T ’ S A G O O D T H I N G ! )

C R E A T I V I T Y W I L L W I N

A N D R E M E M B E R … Y O U A R E

T : ( + 4 5 ) 2 7 2 2 4 9 6 6

E : D A V I D . L E D S T R U P @ M R V L S . C O M

W : W W W . M R V L S . C O M

S : @ D A V I D L E D S T R U P # M R V L S

Anine ArnildSocial Media & Product Specialist

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