Shoppable Tags on Instagram

Shoppable PhotosINSTAGRAM’S NEWEST FEATURE!

Big Addition

• Links on photos– Old way: click link in bio– New way: click shopping

icon and CLICK AWAY

SOURCE: HTTP://WWW.THEVERGE.COM/2016/11/1/13489158/INSTAGRAM-SHOPPING-PHOTOS-BRANDS-TESTHTTP://BLOG.BUSINESS.INSTAGRAM.COM/POST/152598788716/SHOPPING-COMING-TO-INSTAGRAM

See How It Works!

SOURCE: HTTP://WWW.THEVERGE.COM/2016/11/1/13489158/INSTAGRAM-SHOPPING-PHOTOS-BRANDS-TEST HTTPS://VIMEO.COM/189697604HTTP://BLOG.BUSINESS.INSTAGRAM.COM/POST/152598788716/SHOPPING-COMING-TO-INSTAGRAM

Limited Rollout

• Don’t get too excited…• Limited Rollout

– 20 brands are testing– Select group of iOS users will see these

• No indication if non-retailers will be able to do this in the future (celebrities, bloggers, influencers)

SOURCE: HTTP://WWW.THEVERGE.COM/2016/11/1/13489158/INSTAGRAM-SHOPPING-PHOTOS-BRANDS-TESTHTTP://BLOG.BUSINESS.INSTAGRAM.COM/POST/152598788716/SHOPPING-COMING-TO-INSTAGRAM

Makin’ Money

• Instagram won’t take a cut of purchases• They plan to monetize the product by

allowing brands to pay to show their shoppable photos to people who don’t follow them

SOURCE: HTTPS://TECHCRUNCH.COM/2016/11/01/INSTAGRAM-SHOPPABLE-PHOTOS/