airlines on instagram
Post on 17-Oct-2014
2.630 views
DESCRIPTION
If Facebook has airlines doing campaigns, Instagram is also on the list! Pictures being most profound in communicating with customers and holding their attentions, Instagram is one platform world's top airlines are turning to. Last year Federal Aviation Administration predicted the airlines industry to boom in the next 20 years and that fares will rise slowly at that time. Whatever be the economic status of the world, with the oil prices rising or food prices shooting up, demand for air travel has not ceased a single bit. Infact, airlines are making ways onto social platforms to have a better customer interaction. Whether an airline brand creates a page in itself or not, fans will definitely create one. If not a page, there will atleast be images with the brand tag in it. Instagram, since owned by Facebook, opens up to a huge mass. So, an airline brand, whether big or small, are on Instagram making their social presence felt more picturesquely. Getting popular each day, this polaroid-style picture sharing platform celebrated its third birthday this October and is now home to almost 150 million active users! More details: http://startups.fm/2013/10/16/after-facebook-its-instagram-airline-brands-are-turning-to.htmlTRANSCRIPT
AIRLINES ONINSTAGRAMAIRLINES ONINSTAGRAM
Instagram ?why
Picturescommunicatethe strongest
storyThey tell ain itself
few recentinsta-stories...
Vueling celebrated"50 millionth passenger"
#1
“Thanks”and“gracias”Airbus A320
had 100 original insta-images imprinting
on either sides.
X Morning Face PremiumAir Asia
Instagram Contest
#2
Taste the comfort ofAirAsia X Premium Flatbed
Post your
with hashtag #AAXmorningface
sleepy head picture
Prizes:ONE (1) round trip on AirAsia X flight to Kuala Lumpur
for TWO (2) pax for overseas winner(s).
OR
ONE (1) round trip on AirAsia X flight to any AirAsia X destinations for TWO (2) pax for Malaysian
winner(s).
Airlines measure theirInstagram
viewers and fans
They use "Statigram"- the Instagram resource
Statigram helps with metrics like :
Continuous monthly analysis.
Know the top 10 engagers.
Know the photos that are getting most comments.
The growth of followers.
Per day and hour track of users coming to your profile;
and much more!
How Airlines are doingon Instagram...
Southwestairlines
PhilippineAirlines
AirAsia
61,702followers
20,558followers
35,728followers
Industry avg.
5,007Industry avg.
55Industry avg.
110
MOST EFFICIENTBEST PERFORMING MOST DEDICATED
Scams are a part of Social Portals.
JetBlue identified a fake account that was giving away free tickets!
They took immediate step to warn their followers and stopped the mess.
Legacy Matters
Airlines like Air France, British airways, Delta and American Airlines have got 1000 likes, while Qantas have crossed 1,800 LIKES on an image
showing its new uniform.
USED BY AIRLINE BRANDS
INSTAGRAMStrategies
AIRLINES PUT UP IMAGES THAT ARE A MIX OF "HERE AND NOW" FOCUS AND "BEHIND THE SCENES" FEEL.
1
IMAGES ARE A REFLECTION OF VARIOUS CULTURES AND TRADITIONS.
VINTAGE IMAGES ARE MORE POPULAR.
2
HASHTAG IS A RITUAL THAT HAS ITS ROOTS IN TWITTER CULTURE, BUT NOW THEY ARE CRAZILY USED IN INSTAGRAM AS WELL.
3
CREATING COMPETITIONS AND EVENTS, AND GIVING OUT EXCITING OFFERS.
4
BRAND AMBASSADORS ARE ONE OF THE BEST WAYS TO HUMANISE A BRAND
5
INSTAGRAM OPENS TO A HUGE AUDIENCE, BECAUSE
FACEBOOK OWNS IT
AIRLINES BIG OR SMALL ARE MAKING THEIR
social presence FELT VIA INSTAGRAM.
THIS POLAROID-STYLE PHOTO SHARING APP, AFTER 3 YEARS, IS HOME TO
Getting popular each day!
150 MILLION ACTIVE USERS.
--------------------FOR ANYTHING AND EVERYTHINGEMAIL US : [email protected]
VISIT STARTUPS.FMFOR MORE SUCH AMAZINGfacts and insights