• Pharmaguy’s Select List of Big Pharma Companies with Corporate Instagram Accounts

PHARMA ON INSTAGRAM

Rx

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

TOP PHARMA COMPANIES USING INSTAGRAM

As of 29 October 2016

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

SHARE OF INSTAGRAM FOLLOWERS OF TOP PHARMA COMPANIES

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

NOVARTIS

Novartis is one of the few pharma companies that post videos on Instagram (Pfizer is another). Many posts have comments from followers and responses. None are negative. There is a link to “Community Guidelines.”

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

BAYER

Bayer posts a lot of typical corporate images as well as some whimsical images like unicorns and cats in a basket. It doesn’t appear that Bayer blocks comments like this one that went unanswered: “Ya’ll infected kids with AIDS... Would you like to explain yourselves?”

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

NOVO NORDISK

Novo posts typical corporate images about its business and employee activities as well disease awareness images and patient stories. Novo allows comments and even engages followers in conversation as shown here.

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

ELI LILLY

Lilly posts typical corporate images about its business and employee activities as well disease awareness images. Many include links to other Instagram accounts via hash tags. Some posts include comments, which are all positive, some also include comments from Lilly.

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

GENENTECH

Genentech posts many images related to patient stories like this one. It also posts its share of corporate images and employee activities. A few posts include comments, which are mostly positive. No responses from the company seen.

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

ASTRAZENECA

Like its username (astrazeneca_careers) says, mostly about careers at Astrazeneca. Includes comments – all positive.

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

BOEHRINGER INGELHEIM

Boehringer posted several patient-oriented diagrams like this one during the 2016 European Society of Cardiologist conference. Interesting, considering conference attendees are physicians, but many patients are on Instagram.

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

PFIZER

Pfizer’s Instagram posts are mostly science-oriented and include many images of its scientists at work. It also posts videos like this one.

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

SANOFI

Sanofi’s Instagram account is private; i.e., all follow requests must be approved. Pharmaguy is one such follower. No posts though.

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

MERCK

Mostly about Merck and recruiting. Very few posts.

2016. Pharma Marketing Network. All rights reserved.

Pharma on Instagram

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