[500distro] mix it up: how to leverage product to discover new growth channels
Post on 27-Jan-2015
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Ryan Fujiu | @ryanfujiu | WMD 2014
How To Leverage Your Product To Discover New Growth Channels
Ryan Fujiu | @ryanfujiu | WMD 2014
Ryan Fujiu | @ryanfujiu | WMD 2014
I always need more.
Ryan Fujiu | @ryanfujiu | WMD 2014
Ryan Fujiu | @ryanfujiu | WMD 2014
How do you get there?
Ryan Fujiu | @ryanfujiu | WMD 2014
GROWTH
Existing channels
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
Optimizing existing channels
Ryan Fujiu | @ryanfujiu | WMD 2014
What do Airbnb, WhatsApp and Instagram have in common?
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
&
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
&
Ryan Fujiu | @ryanfujiu | WMD 2014
Product-Channel Fit
&
Ryan Fujiu | @ryanfujiu | WMD 2014
Want to align your product with the channel?
Ryan Fujiu | @ryanfujiu | WMD 2014
1. Identify your growth channels
Ryan Fujiu | @ryanfujiu | WMD 2014
2. Talk to your users
Ryan Fujiu | @ryanfujiu | WMD 2014
3. Build / optimize your product
Ryan Fujiu | @ryanfujiu | WMD 2014
&
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
Ryan Fujiu | @ryanfujiu | WMD 2014
(woah)
Ryan Fujiu | @ryanfujiu | WMD 2014
Now what?
Ryan Fujiu | @ryanfujiu | WMD 2014
Use case frequency
Ryan Fujiu | @ryanfujiu | WMD 2014
High frequency
Ryan Fujiu | @ryanfujiu | WMD 2014
Low frequency
Ryan Fujiu | @ryanfujiu | WMD 2014
about.me + Twitter bio
Ryan Fujiu | @ryanfujiu | WMD 2014
GROWTH
Existing channels
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
Your usecase is a unique!
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
New channels
Ryan Fujiu | @ryanfujiu | WMD 2014
Thought exercise
Ryan Fujiu | @ryanfujiu | WMD 2014
How does your product get better with each friend (co-worker) who
joins?
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