[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

Download [500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

Post on 21-Apr-2017

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  • 27 Things Your Referral Program Needs To Win

    Ivan Kirigin ivan.kirigin@gmail.com

    @ikirigin

    mailto:ivan.kirigin@gmail.com

  • 1 / 27 set expectations

    probably not immediately explosive

    plan on optimizing every component

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 2 / 27 measure happiness

    !

    !

    !

    NPS via promoter.io

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 3 / 27 sharable tracking link

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 4 / 27 reflect invite status

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 5 / 27 symmetric bonus

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 6 / 27 avoid money

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 7 / 27 dont be a downer

    Avoid telling people theyve earned $0 or 0 credits

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 8 / 27 call out the link

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 9 / 27 add social sharing

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 10 / 27 email

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 11 / 27 bulk email

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 12 / 27 local messaging services

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 13 / 27 customize landing pages by inviter

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 14 / 27 Deep link to custom mobile landing pages

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 15 / 27 streamline registration by invitee

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 16 / 27 track sharing source

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 17 / 27 find comparable metrics

    participation rate = senders / actives

    spread rate = recipients / sender

    click rate = clicks / recipient

    registration rate = registrations / click

    product: registrations / actives

    viral coefficient

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 19 / 27 test custom messages

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 20 / 27 test positioning

    Give a Widget get a Widget

    Get extra Widget free

    Give the gift of Widgets

    Go anywhere, stay for less!

    Refer friends, get $X off your next Widget

    Get credit

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 21 / 27 prompt in the product flow

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 22 / 27 suggest invites

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 23 / 27 top funnel == repeat messaging

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 24 / 27 reminders of invitation status

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 25 / 27 give credits for alt invite channels

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 26 / 27 expect fraud

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 27 / 27 test flows

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • 28 / 27 track others

    Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

  • Ivan Kirigin !

    ivan.kirigin@gmail.com !

    @ikirigin

    mailto:ivan.kirigin@gmail.com