[500DISTRO] Video Virology 101: How to Produce, Test & Distribute Content that Connects

Download [500DISTRO] Video Virology 101: How to Produce, Test & Distribute Content that Connects

Post on 08-Sep-2014

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Alex Debelov, Virool

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  • VIROOL.COM1 | Alexander Debelov @adebelov1 or alex@virool.com Video Virology 101: How to Produce, Test & Distribute Content that Connects
  • VIROOL.COM2 | Alexander Debelov CEO of Virool Video Distribution Platform 52 Employees in SF, NYC, LA and Russia Backed by: DFJ, Menlo & 500Startups Promoted videos for 38% of Fortune 500 Promoted over 45k videos to date
  • VIROOL.COM3 |
  • VIROOL.COM4 |
  • VIROOL.COM5 | 7MONTHSEARLIER
  • VIROOL.COM6 |
  • VIROOL.COM7 | ONEBIGDIFFERENCE VIDEO
  • VIROOL.COM8 | VIDEOISTHEMOSTENGAGING ADFORMATONLINE
  • VIROOL.COM9 | BUT VIDEO IS HARD
  • VIROOL.COM10 | FOREVERY1VIRALVIDEO THEREIS1,000,000+THATARENOT
  • VIROOL.COM11 | Making Video for Startups Testing It Optimization Distribution Measuring Results Agenda
  • VIROOL.COM12 | MakingVideoForStartups EXPLAINERVIDEO ADVERTAINMENT KICKSTARTERTYPE
  • VIROOL.COM13 | ExplainerVideoOnABudget 1. Write A Script Problem/Solution 2. Voiceover Hire a Pro on Elance ($30) or Fiverr ($5) 3. Storyboard Draw out sequence of events 4. Animation Use VideoMakerFX ($97), Wideo, GoAnimate, Animoto, PowToon 5. Screencasts Use Camtasia (free) 6. Music Track Use Audio Jungle (paid) or FreeSound 7. Putting It Together iMovie or Adobe Premiere
  • VIROOL.COM14 | ExplainerVideoSuccess Grewfrom5Kusersto75KOvernight
  • VIROOL.COM15 | Hire Professionals CreatingAdvertainmentVideo Do It Yourself
  • VIROOL.COM16 | Shorter Title 2. Titles with Lists Tend to be Shared More. 10 is a Magic Number 3. Make sure your Title is relevant your target audience 4. Emotional Words in the Title Increase chance of sharability
  • VIROOL.COM28 | VideoDistribution Social GamesMobile Apps Native Pre-Rolls
  • VIROOL.COM29 | AdwordsforVideo 1. Make sure content is about 1:30 long max 2. Make sure the rst 5 seconds capture users a>en?on 3. Keep your content short and to the point (minimize waste) 4. Look at compe?tors ads for ideas 5. Dene the ac?on you want the viewer to take aKer watching the video
  • VIROOL.COM30 | FocusonTrueView Ithelpsgeneratevolume.Youdontgetchargedforskips
  • VIROOL.COM31 | MakeSureYouTargetCorrectly
  • VIROOL.COM32 | MakeSureYouTargetCorrectly 1. Make sure you are target the people who will respond best to your content and are your poten?al customers 2. Pay a>en?on before which videos your ad is playing 3. Exclude bad videos and focus on the videos that bring results 4. Op?mize for CPV cost 5. Test, Test, Test
  • VIROOL.COM33 | MeasureResults 1. You will succeed 1x for every 4x that you fail 2. Video (just like content) is a part science/ part luck 3. If you keep at it, you will succeed for sure!

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