[#500Distro] The Billion Dollar Question

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LinkedIn Recruiting Solutions tagline

The Billion Dollar Question

VP Product and Growth at Wealthfront

(Led LinkedIns Growth from 20M to 200M)

2014 Elliot Shmukler. All right reserved. Follow me @eshmu.

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2014 Elliot Shmukler. All right reserved. Follow me @eshmu.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. The Billion Dollar Question:

Can the approaches learned at LinkedIn & other web products make a product like Wealthfront grow?

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. People dont talk about their money Youll never make this viral.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. In 2013, we increased Wealthfronts viral growth by more than 100%.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. Double conversion rate? Youve got to be kidding me Youre never going to do that!

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. We increased conversion rate by 98% in roughly a year.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. How did we do it?

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. Figure out your one (or few) key metrics

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. Watch and explore your data like a hawk. Be prepared for unexpected insights.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. IF YOU DONT UNDERSTAND WHY YOUR NUMBERS ARE MOVING, YOU ARE NOT DOING YOUR JOB.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. Double down on whats already working

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. IT IS EASIER TO BUILD ON A STRENGTH THAN TO IMPROVE A WEAKNESS

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. IT IS EASIER TO GET AN ACTIVE USER TO DO MORE THAN TO GET AN INACTIVE USER TO DO ANYTHING

2014 Elliot Shmukler. All right reserved. Follow me @eshmu.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. Experiment, Experiment, Experiment

2014 Elliot Shmukler. All right reserved. Follow me @eshmu.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. The Billion Dollar Answer

2014 Elliot Shmukler. All right reserved. Follow me @eshmu. Thank You!Follow me on twitter: @eshmu

Find me on LinkedIn: www.linkedin.com/in/eshmu

Try Wealthfront here: https://www.wealthfront.com/( or here for a discount: http://wlth.fr/11bGkMx )

Nothing in this presentation should be construed as a solicitation or offer, or recommendation, to buy or sell any security.The information provided is for educational purposes only. Financial advisory services are only provided to investors who become Wealthfront clients pursuant to a written agreement, which investors are urged to read and carefully consider in determining whether such agreement is suitable for their individual facts and circumstances.Past performance is no guarantee of future results, and any hypothetical returns, expected returns, or probability projections may not reflect actual future performance. Investors should review Wealthfronts website for additional information about advisory services.

2014 Elliot Shmukler. All right reserved. Follow me @eshmu.