[500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Download [500DISTRO] Mix It Up: How to Leverage Product to Discover New Growth Channels

Post on 27-Jan-2015

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Ryan Fujiu, Product Lead of User Growth, Lyft

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  • 1. Ryan Fujiu | @ryanfujiu | WMD 2014 How To Leverage Your Product To Discover New Growth Channels

2. Ryan Fujiu | @ryanfujiu | WMD 2014 3. Ryan Fujiu | @ryanfujiu | WMD 2014 I always need more. 4. Ryan Fujiu | @ryanfujiu | WMD 2014 5. Ryan Fujiu | @ryanfujiu | WMD 2014 How do you get there? 6. Ryan Fujiu | @ryanfujiu | WMD 2014 GROWTH Existing channels New channels 7. Ryan Fujiu | @ryanfujiu | WMD 2014 Optimizing existing channels 8. Ryan Fujiu | @ryanfujiu | WMD 2014 What do Airbnb, WhatsApp and Instagram have in common? 9. Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit 10. Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit & 11. Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit & 12. Ryan Fujiu | @ryanfujiu | WMD 2014 Product-Channel Fit & 13. Ryan Fujiu | @ryanfujiu | WMD 2014 Want to align your product with the channel? 14. Ryan Fujiu | @ryanfujiu | WMD 2014 1. Identify your growth channels 15. Ryan Fujiu | @ryanfujiu | WMD 2014 2. Talk to your users 16. Ryan Fujiu | @ryanfujiu | WMD 2014 3. Build / optimize your product 17. Ryan Fujiu | @ryanfujiu | WMD 2014 & 18. Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio 19. Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio 20. Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio 21. Ryan Fujiu | @ryanfujiu | WMD 2014 (woah) 22. Ryan Fujiu | @ryanfujiu | WMD 2014 Now what? 23. Ryan Fujiu | @ryanfujiu | WMD 2014 Use case frequency 24. Ryan Fujiu | @ryanfujiu | WMD 2014 High frequency 25. Ryan Fujiu | @ryanfujiu | WMD 2014 Low frequency 26. Ryan Fujiu | @ryanfujiu | WMD 2014 about.me + Twitter bio 27. Ryan Fujiu | @ryanfujiu | WMD 2014 GROWTH Existing channels New channels 28. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels 29. Ryan Fujiu | @ryanfujiu | WMD 2014 Your usecase is a unique! 30. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels 31. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels 32. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels 33. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels 34. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels 35. Ryan Fujiu | @ryanfujiu | WMD 2014 New channels 36. Ryan Fujiu | @ryanfujiu | WMD 2014 Thought exercise 37. Ryan Fujiu | @ryanfujiu | WMD 2014 How does your product get better with each friend (co-worker) who joins?

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