[500distro] dissecting ux: funnel fixes & other cro tips for growth that pays

Download [500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Post on 21-Apr-2017

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  • 6 UNORTHODOX FUNNEL OPTIMIZATION STRATEGIES GUARANTEED TO DOUBLE YOUR GROWTH

    Neil PatelKISSmetrics

  • @neilpatel #KISSmetrics

  • DOING BUSINESS ON THE WEB FOR

    11 YEARS

    RUN AT LEAST 4 NEW A/B TESTS A MONTH

  • IDEA #1FLIP AROUND YOUR FUNNEL

  • Conversion optimization is like dating

  • Why does your funnel have to look like this?

  • Engage with your visitors first

  • Engage with your visitors first

  • Results

    52.11%INCREASE IN SIGNUPS

  • IDEA #2EVOKE CURIOSITY

  • People will drop off, unless

  • Give a reason to stick around

  • Give a reason to stick around

  • Give a reason to stick around

  • Results

    63.5%INCREASE IN FOLLOWUP

    RESPONSE

  • IDEA #3DONT FORGET TO FOLLOWUP

  • Stay top-of-mind

  • Stay top-of-mind

  • Train your usersTrain your visitors that need to take action in order to receive a benefit. From clicking on a link, to watching a video, to even putting in an email address.

    - Train people to click- Ask for micro commitments- Give before you ask- Be patient

    You need to train your visitors to buy.

    Tim Sykes

  • Results

    84.7%INCREASE IN REVENUE

  • IDEA #4QUIZ YOUR VISITORS

  • Use interactive quizzes

  • Use interactive quizzes

  • Tips on creating quizzes

    1. START WITH 5 QUESTIONS2. USE IMAGES WHEN POSSIBLE3. LIMIT YOUR CHOICES PER

    QUESTION TO 4

  • Results

    281%INCREASE SIGNUPS

  • IDEA #5MAKE SIGNING UP EASY

  • People are lazy

  • People are lazy

  • Results

    59.4%INCREASE SIGNUPS

  • Test your call to actions

  • Results

    22%INCREASE SIGNUPS

  • IDEA #6GET PERSONAL

  • People want to feel special

  • Use geo based data throughout your funnel

  • Use geo based data throughout your funnel

  • Use geo based data throughout your funnel

  • Results

    68%INCREASE IN

    ENGAGEMENT

  • THANK YOU!

    Neil Patelkissmetrics.com

    npatel@kissmetrics.com

    mailto:hshah@kissmetrics.com