Lists, lists, lists

• Top 10 is out. Choose random numbers

• Poking fun is good

• Evolution, timeline vs numbered

4 awkward moments

Evolution of logos

Top 13 horror-comedies

Know your meme

• What's everyone obsessing about?

• Don't take yourself too seriously

• Meme mashups

You can never go wrong with bacon

Auto-tune + double rainbow

Appeal to nostalgia

• Everything not so old is new again

• Know your audience

Muppets meet the Internet

Top films of the 1990s

How-to / instructional

• Keep it simple

• Illustrate it

• Things people WANT to know

How to photograph children

How to pay off $14,330 in 20 months

Current events

• Be fast

• Be accurate

• Be prepared

Congress passes historic health care reform

The infographic

• Source it

• Allow others to embed

Always allow embedding

A Visual Guide to Deflation

Strange / offbeat

• Hyperbole

• “-est” - Strangest, happiest,

biggest, smallest

Know your goals

• Audience

• Choose the right topic/format for your readers

• Don't insult them

• Keywords

— What do you want to rank for?

— What wouldn't you mind ranking for?

The sites

• Different audiences

• Different traffic

Digg

Reddit

StumbleUpon

• Be pithy

• Be funny

• Be smart

Amy Vernonmail@amyvernon.net

http://amyvernon.net

Twitter: @amyvernon