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Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

Accenture Multimedia Ad Sales Solution

Consumers Increasingly Demand PersonalizationConsumers expect customized content and media companies need insights to target audiences and deliver relevant ads.

Rising Advertising and Marketing Costs Automation can help drive ad inventory efficiencies and enable companies to monetize digital ad growth.

Consumer Touchpoints are Rapidly Proliferating Companies need a roadmap to manage customer touchpoints.

Analytics Need to Tell a Complete StoryAdvanced analytics help media companies automate processes to reach maximum revenues.

Marketing and Advertising Tools have to be IntuitiveEmployees expect digital advertising tools to be as easy as the tools they use as consumers.

Trends Impacting Today’s Media CompaniesDigital is the top growth driver within advertising and in the most advanced geographies is expected to overtake traditional ad spending in a few years.1

Shifting Expectations of Marketers Marketers are shifting from a media-driven approach to a result-oriented focus, demanding efficiency, predictability and measurability.

54% 80% 71%Targeting is the 1st concern of advertisers regarding media buying

Are willing to better assess their campaigns also cross-device

Willing to use programmatic for its automation and real-time

Advanced Targeting2 Transparency & Tracking2 Sales & Automation In Real-Time2

Accenture’s Multimedia Ad Sales Solution (AMASS)Multimedia Sales, Powered By Advanced Analytics, That Enables End-To-End Automated Workflow

DataMonetization

DMP

Advanced Analytics (Audience,Inventory)

Digital Ad OperationsTraditional Ad Operations(TV Linear / Print)

Multimedia Sales AutomationUnique cross-media solution enabling traditional and digital sales proposal management in one platform

Data MonetizationAdvanced Analytics platform enabling business reporting, data discovery and predictive / prescriptive analytics for supporting Audience and Inventory Management

Ad Operations IntegrationAPIs that fully integrate into your Traditional and Digital Ad Operations environment

ProgrammaticDirect

Multimedia Proposal & Order

Management

ConvergentBilling

B2B CRM

Buye

rs(M

arke

ters

/ Ag

enci

es) Multimedia Sales Automation

Digital Pure Players Are Serving Expectations

Shifting Advertising Industry Expectations

Advanced targeting

Transparency & tracking

Sales Automation & real time

Pure Players Digital Audience Data Activation Sales Automation Google

Facebookdoubleclick by Google

Audience CenterFacebook Exchange

doubleclick ad exchangeby GoogleLiveRail

Digital pure players (Search, Social networks, Video platforms, etc.) are better serving these expectations, providing audience insights & reach and advanced targeting

M&E FocusAccenture Multimedia Ad Sales Solution is a truly flexible, customizable, end-to-end multimedia platform, with class-leading implementation and change management services.

Industry ProvenOur practice focuses on the key trends we hear regularly from our clients in the Media & Entertainment industry.

• Built a product specifically tailored for Media Ad Sales, that natively integrates B2B CRM with Proposal and Inventory Management capabilities

• Created with the user’s experience in mind, on a flexible platform that is easily configurable to fit clients’ needs

• Equipped with capability to generate customizable, real-time reports and dashboards

• Intuitive real-time reports and dashboards, fully customizable by the user

• Integrates client-tested APIs seamlessly into ad sales environment

Accenture’s Partnerships• Only partner authorized to resell

Salesforce, and train employees on Salesforce

• Accenture clients have access to influence the roadmap of our closest partners’ products

• Accenture’s class-leading implementation and change management services are successfully demonstrated to drive increased speed to value and help meet business outcomes

Accenture & Salesforce.com

Salesforce #1 Alliance partnerUnparalleled world-wide footprint with more than 7,500 resources providing deep Salesforce skills and experience close to clients and the world’s leading talent hubs.

Why Accenture

Driving Salesforce’s largest transformational projects

7,500 skilled professionals, over 3,500 certified – triple any competitor (as of Jan, 2016)

1200+ enterprise Salesforce projects across 325+ different clients for all market sectors

Accenture AdvantageValue PropositionData driven Sales Automation has brought important benefits to RCS both in Revenues Uptake and in Cost Reduction.

RCS MediaGroup is a leading European Media Company with presence in Italy and Spain, whose portfolio includes the leading newspapers of the Italian and Spanish market, various successful weekly and monthly magazines, and several Satellite TV Channels. RCS also has a strong presence in the Digital Web Display, Video and Mobile content.

Improve inventory monetization

Administration Automation

• Higher CPM

• Yield maximisation

• Sell-through rate increase

• Elimination of free of charge

advertising and uncontrolled discount

• New revenue streams (audience extension, local, SMB,..)

• Headcount reduction in Administration and Operations

• High level degree of process standardization allowing job rotation

• Higher scalability to volumes

• Flexibilty supporting organizational changes (e.g Customer centricity in Sales Administration)

• Reduced cost per advert

Better knowledge of what you’ve got to sell

Operations Automation

Increasing yield and control discount

10-20%

10-15%

20-35%

Revenues Uptake

Cost Reduction

Salesforce reps average anywhere from 50 - 200 Sales Cloud Unlimited Enterprise licenses

About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

For more information, contact:Matt Gay Accenture Communications, Media & Technology 973.886.1714 matthew.gay@accenture.com

Jeff Wojnar Accenture 713-299-5300 jeffrey.j.wojnar@accenture.com

References 1 PwC Global entertainment and media outlook 2015-2019

2 IAB, Warc – June 2014-2015

This document is produced by consultants at Accenture as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative.

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Copyright © 2016 Accenture All rights reserved.

Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 16-0213