Signup AdsPerformance-Based Mobile Ads

Years in Business

Company Snapshot

3.5

70,000400+ Top Brands using our ad solution

Signups generated daily

People with offices in NY, SF, India57

Tour our NY Headquartershttp://read.bi/PontiflexTour

of mobile ads priced on a Cost-Per-Click

of mobile clicks are accidental1

Mobile landing pages slow, perform poorly.

Tremendous Waste in Mobile Ads

99%

63%

1: December 2010 Study by Harris Interactive

Advertisers only pay for signups, NOT clicks

What are Signup Ads?

How do Signup Ads work?

ON MOBILE DEVICES

People see your signup ad Only pay when people complete their signup

12

How do Signup ads work?

ON TABLET DEVICES

People see your signup ad Only pay when people complete their signup

1 2

Where do Signup Ads appear?

Your ads appear across a variety of top mobile apps and websites.

Top Mobile & Tablet Apps

Sample Applications

-Launch Application-Ads show on launch

-Launch Application-Fill out Registration Page- Ads shown to registered

Top Baby Names

Lasers Free

Web Demo (several apps)

http://bit.ly/PontiflexDemo

How are Signup Ads targeted?

We automatically optimize ad placement based on where consumers are interested in

your advertisement

12

We select apps that have worked for similar

advertisers

• Our ads run across thousands of apps

• We optimize ads on performance feedback

App App

App App

App App

App App

What do you do with Signups?

YourApp

Coupon Distribution

Social

App Installs

Automatic EmailPowered by Pontiflex

or Your Email Service Provider B Brand Engagement

• Large Volume• Over 100,000 sign-ups reached in 6 weeks

• Strong Results• ROI for Pontiflex is already more than double that

of other national media partners• Over 24% open rate for emails

+

Case Study – Reaching Moms

Pledge of Feedback

I hereby promise to let Pontiflex know the goals of my marketing campaign, and furthermore to provide regular feedback on how the campaign is doing. By this way, Pontiflex will be able to make my campaign even better over time,

Sincerely,

Awesome Marketer

APPENDIX

“Using Pontiflex’s technology

HUGGIES was able to reach moms

with the right message.”

“…a new dominant ad model.”

“New York City’s 10

Hottest Tech Startups”

“Advertisers will pay for a

different kind of access to

new readers.”“Pontiflex is a game changing solution.”

“A less intrusive experience than a takeover ad that might

click the user into a slow loading mobile screen.”

What People Are Saying

Advertisers Using Pontiflex Include…

Managing Signups after first engagement

• Real-Time Signup Ad Transfer to your email service provider (ESP).

• What’s an email service provider?

Pontiflex can help you setup an easy way to occasionally email your signups using an email service provider.

Partner Email Service Providers

How Lilly Pulitzer Used Pontiflex Signup Ads to Build Online and Social Communities

Objectives• Grow the size of its

email database• Build a community of

people on social sites and its website

• Connect with new customers

Results• Doubled the size of its

email database• Built a community of

engaged people on social sites and its website

• Reached interested people across digital platforms

“Pontiflex has helped us achieve accountable email and social marketing”

Rachael Crews,Senior Manager e-Commerce

Strategy and Tactics• Ran Pontiflex signup ads• Drove interested people

to social sites and the Lilly Pulitzer website

• Extend campaign and increase reach with mobile signup ads