spike tv ad sales deck
TRANSCRIPT
LOYALRELIABLE
CONFIDENTFUNNY
ACTION-ORIENTEDUNAPOLOGETICTESTOSTERONE-
DRIVENNON-PREACHINGCELEBRATORY
UNPRETENTIOUSNO BULLSHIT
THE SPIKE CHARACTER
IT’S A GUY THING
The SPIKEviewing experience is:
longer, deeper,
harder-hitting, more exciting,
and more satisfying
than any other network.
Call us “The Viagra of
Broadcast Television.”
IT’S A GUY THING.
THE SPIKE GAME PLAN
5. We speak to men through effective MARKETING.
1. We get men – just check the RESEARCH.
2. We give men the PROGRAMMING they want.
3. We help men through PRO-SOCIAL campaigns.
4. We interact with men in the DIGITAL space.
6. We connect with men using ENGAGEMENT tactics.
Men 18-34 Delivery
85
90
95
100
105
110
115
2003-04 2004-05 2005-06 2006-07
MEN LIE. NUMBERS DON’T.
Source: Nielsen, Galaxy Explorer, mc, 9:00am-3:00am, first 24 weeks of each respective season.
SPIKE Delivers Men in
BIG NUMBERSWe are attracting more young men than ever
before.
+4% from 05-06+4% from 05-06
+16% from 03-04+16% from 03-04
Note: Big 4 prime broadcast average is down -4% from 2005-06 and -8% from 2003-04.
SPIKE is hitting its target and seeing gains in every
daypart.
+4%+10%Prime*
+4%+13%Weekend
+6%+13%Late Night
+6%0%Early Fringe
+6%+30%Daytime
M18-49M18-34
Source: Nielsen, Galaxy Explorer, mc, 2006-07 season-to-date through 3/4/07 vs. yago. Prime excludes CSI.
2006-07 Season-to-Date vs. Yago
BIG NUMBERS: SIZE DOES MATTER.
SPIKE’s TRUE DADS is about helping fathers find big and small ways to be active in their kids’ lives.
We want men to take action and make the time they spend with their kids fulfilling for both the kid AND the dad.
Playing catch together, riding a bike, playing games- even video games. It’s about sharing and being active.
And SPIKE is here to help dads make it happen.
SpikeTV.comhas all the action,
babes, and gaming men want.
It’s interactive.
It’s experiential.
It’s SPIKE’shome away from home.
And it just got pimped.
BUCKLE UP.
LET’S GET IT ON…LINE
• Online programming guide to SPIKE’s on-air content
• Showcases SpikeTV.com web originals – Babe-A-Lizer
– Enduro at Erzburg
– Rattlesnake Raceway
• 1.9MM UV’s/Mo.
OUR DREAM TEAM
ADIDAS AXE
BARCARDI BUDWEISER X-BOX BOOST MOBILE
Our broad range of partners represent some of the best and most innovative advertisers in the world.
TOYOTA BURGER KING
ENGAGEMENT TACTICSWe want men to connect to the SPIKE brand – anytime, anywhere.We want SPIKE consumers in the moment – on-air and online.We want SPIKE men engaged – even more than their girlfriends do.
Pitch & Catch
SPIKE Wired: Wireless and Online Promotion
Focus on Immediate Tune-in: “What’s next?”
Packaged blocks, Stunts & Marathons
AND HERE’S HOW WE’RE GOING TO DO IT:
SPIKE TV, ITS AUDIENCE AND PARTNERS
RESEARCH
PROGRAMMING
PRO-SOCIAL: TRUE DADS
DIGITAL
MARKETING
ENGAGEMENT
= SPIKE MEN ARE FULLY COMMITTED