spike tv ad sales deck

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TRANSCRIPT

WHAT’S ON?

LOYALRELIABLE

CONFIDENTFUNNY

ACTION-ORIENTEDUNAPOLOGETICTESTOSTERONE-

DRIVENNON-PREACHINGCELEBRATORY

UNPRETENTIOUSNO BULLSHIT

THE SPIKE CHARACTER

We give guys what they want…

…action,Action,ACTION!

WE ARE MAN TV.

IT’S A GUY THING

The SPIKEviewing experience is:

longer, deeper,

harder-hitting, more exciting,

and more satisfying

than any other network.

Call us “The Viagra of

Broadcast Television.”

IT’S A GUY THING.

THE POINT IS…

We INSPIRE and

DEFINE men through

bold, action-packed,

original entertainment.

THE SPIKE GAME PLAN

5. We speak to men through effective MARKETING.

1. We get men – just check the RESEARCH.

2. We give men the PROGRAMMING they want.

3. We help men through PRO-SOCIAL campaigns.

4. We interact with men in the DIGITAL space.

6. We connect with men using ENGAGEMENT tactics.

RESEARCH

Yo, this research goes the distance.

Men 18-34 Delivery

85

90

95

100

105

110

115

2003-04 2004-05 2005-06 2006-07

MEN LIE. NUMBERS DON’T.

Source: Nielsen, Galaxy Explorer, mc, 9:00am-3:00am, first 24 weeks of each respective season.

SPIKE Delivers Men in

BIG NUMBERSWe are attracting more young men than ever

before.

+4% from 05-06+4% from 05-06

+16% from 03-04+16% from 03-04

Note: Big 4 prime broadcast average is down -4% from 2005-06 and -8% from 2003-04.

SPIKE is hitting its target and seeing gains in every

daypart.

+4%+10%Prime*

+4%+13%Weekend

+6%+13%Late Night

+6%0%Early Fringe

+6%+30%Daytime

M18-49M18-34

Source: Nielsen, Galaxy Explorer, mc, 2006-07 season-to-date through 3/4/07 vs. yago. Prime excludes CSI.

2006-07 Season-to-Date vs. Yago

BIG NUMBERS: SIZE DOES MATTER.

PROGRAMMING

SPIKE shows.Yippee-ki-yay.

WHAT’S ON?

PRO-SOCIAL

Good talk, Russ.

SPIKE’s TRUE DADS is about helping fathers find big and small ways to be active in their kids’ lives.

We want men to take action and make the time they spend with their kids fulfilling for both the kid AND the dad.

Playing catch together, riding a bike, playing games- even video games. It’s about sharing and being active.

And SPIKE is here to help dads make it happen.

DIGITAL

I have to check my email.I’ll be back.

SpikeTV.comhas all the action,

babes, and gaming men want.

It’s interactive.

It’s experiential.

It’s SPIKE’shome away from home.

And it just got pimped.

BUCKLE UP.

LET’S GET IT ON…LINE

• Online programming guide to SPIKE’s on-air content

• Showcases SpikeTV.com web originals – Babe-A-Lizer

– Enduro at Erzburg

– Rattlesnake Raceway

• 1.9MM UV’s/Mo.

MARKETING

SPIKE’s Added Value kicks ass.

HOW WE PARTNER

IDEAS

VOICE

EXPERTISE

CUSTOMIZATION

CO-BRANDING KEYMESSAGES

OUR DREAM TEAM

ADIDAS AXE

BARCARDI BUDWEISER X-BOX BOOST MOBILE

Our broad range of partners represent some of the best and most innovative advertisers in the world.

TOYOTA BURGER KING

ENGAGEMENT

Don’t underestimate the force…of SPIKE.

ENGAGEMENT

WHO SAYS MEN CAN’T COMMIT?

ENGAGEMENT TACTICSWe want men to connect to the SPIKE brand – anytime, anywhere.We want SPIKE consumers in the moment – on-air and online.We want SPIKE men engaged – even more than their girlfriends do.

Pitch & Catch

SPIKE Wired: Wireless and Online Promotion

Focus on Immediate Tune-in: “What’s next?”

Packaged blocks, Stunts & Marathons

AND HERE’S HOW WE’RE GOING TO DO IT:

SPIKE TV, ITS AUDIENCE AND PARTNERS

RESEARCH

PROGRAMMING

PRO-SOCIAL: TRUE DADS

DIGITAL

MARKETING

ENGAGEMENT

= SPIKE MEN ARE FULLY COMMITTED

APPENDIX

Hasta la vista, baby.