1. Running Order 9:45am Registration & Tea/Coffee 10am Rick Waghorn My Football Writer Followed by Q&A 12pm: Lunch 1pm: Philip John Lichfield Live Followed by Q&A 2:30pm Tea, Coffee and networking

2. Hyperlocal Advertising The Technical Bit How to choose the right solution How to implement some solutions Tools you might need 3. How to choose the right solution Consider your advertiser Who is creating the advert? Who is managing the placement? How much work do you want to do? Whats your pricing model? 4. Consider your advertiser Who are they? How PC literate are they? How much time do they have? What resources do they have? What will they expect? 5. Who is creating the advert? Do they have a graphic designer? Can you make/write adverts? What is being advertised? Will the ads go anywhere? 6. Who is managing the placement? Platform complexity What resources do you have? Where does the money go? What is your technical ability? 7. How much work do you want to do? Advert copy/design HTML code Invoicing Chasing Selling 8. Whats your pricing model? Cost per click Cost per impression Daily/weekly/monthly Auction Commission? 9. Implementing solutions Use a CMS, like WordPress or Drupal Do it yourself with HTML Use a built-in solution like Blogger 10. WordPress plugins Ad Injection WP-InsertWordPress.com does not allow advertising BuySellAds See http://en.support.wordpress.com/advertising/ WP125 AdRotate And more... 11. Tools/resources you might need WordPress self-hosted Installing http://codex.wordpress.org/Installing_WordPress Learning HTML htmldog.com or w3schools.com Creating images GIMP (image editor) Invoicing Freshbooks, Less Accounting, Zoho, Sage, PayPal Analytics Google Analytics, Mint, Piwik