2012 olympusat ad sales kit
DESCRIPTION
Olympusat 2012 Ad Sales KitTRANSCRIPT
INTEGRATED ADVERTISING SOLUTIONS
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
Olympusat, a leading owner and distributor of independent television networks specializing in Hispanic, Faith & Family and Specialty targeted networks, both linear and non-linear introduces:
A Full Service Integrated Advertising Rep Firm and Promotional Agency with 30 + Networks and growing.
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Network Households Top U.S. Markets
Cine Mexicano 1,193,876New York, Los Angeles, Chicago, Philadelphia, Dallas/Ft Worth, San Francisco Oak San Jose, Boston, Washington DC, Atlanta, Houston, Detroit, Seattle Tacoma, Phoenix, Tampa St Pete Sarasota, Minneapolis St Paul, Miami/Ft. Lauderdale, Denver, Cleveland, Orlando Daytona Bch Melbrn, Sacramnto Stktn Modesto, St. Louis, Portland OR, Pittsburgh, Raleigh Durham, Charlotte, Indianapolis, Baltimore, San Diego, Nashville, Hartford New Haven
Gran Cine 667,554New York, Los Angeles, Chicago, Philadelphia, Dallas/Ft Worth, San Francisco Oak San Jose, Boston, Washington DC, Atlanta, Houston, Detroit, Seattle Tacoma, Tampa St Pete Sarasota, Minneapolis St Paul, Miami/Ft. Lauderdale, Denver, Orlando Daytona Bch Melbrn, Sacramnto Stktn Modesto, Portland OR, Pittsburgh, Indianapolis, Baltimore, Nashville, Hartford New Haven
Sorpresa! 1,242,004New York, Los Angeles, Chicago, Philadelphia, Dallas/Ft Worth, San Francisco Oak San Jose, Boston, Washington DC, Atlanta, Houston, Detroit, Seattle Tacoma, Phoenix, Tampa St Pete Sarasota, Minneapolis St Paul, Miami/Ft. Lauderdale, Denver, Cleveland, Orlando Daytona Bch Melbrn, Sacramnto Stktn Modesto, Portland OR, Pittsburgh, Raleigh Durham, Charlotte, Indianapolis, Baltimore, San Diego, Nashville, Hartford New Haven, Puerto Rico & more
Latele Novela 1,639,972New York, Los Angeles, Chicago, Philadelphia, Dallas/Ft Worth, San Francisco Oak San Jose, Boston, Washington DC, Atlanta, Houston, Detroit, Seattle Tacoma, Phoenix, Tampa St Pete Sarasota, Minneapolis St Paul, Miami/Ft. Lauderdale, Denver, Cleveland, Orlando Daytona Bch Melbrn, Sacramnto Stktn Modesto, St. Louis, Portland OR, Pittsburgh, Raleigh Durham, Charlotte, Indianapolis, Baltimore, San Diego, Nashville, Hartford New Haven, Puerto Rico & more
Cuba Play 100,000 New York (Additional Markets Forthcoming)
Ultra HD Plex 200,000 Los Angeles, New York, Dallas/Ft. Worth, Philadelphia, Washington D.C., Tampa/St. Petersburg & Boston
Telecentro 1,200,000 DirecTV U.S. - Continental U.S.
TV Chile 2,500,000New York, Los Angeles, Chicago, Philadelphia, Dallas/Ft Worth, San Francisco Oak San Jose, Boston, Washington DC, Atlanta, Houston, Detroit, Seattle Tacoma, Phoenix, Tampa St Pete Sarasota, Miami/Ft. Lauderdale, Denver, Cleveland, Orlando Daytona Bch Melbrn, Sacramnto Stktn Modesto, St. Louis, Portland OR, Pittsburgh, Raleigh Durham, Charlotte, Indianapolis, Baltimore, San Diego, Nashville, Hartford New Haven, Direct TV, Nationwide
La Familia Cosmovision 1,700,000 New York, Los Angeles, Washington D.C., Houston, Tampa, Boston, Dallas/Ft. Worth, Philadelphia, Baltimore and Atlanta
Super Canal New York, Boston, Washington D.C., Chicago, Philadelphia, Dallas, Los Angeles, Pittsburgh, Tampa & Baltimore
Regional Music TV
Mega TV
Funimation Channel 35,000,000*New York, Washington DC, Los Angeles, Baltimore, Tampa-St Petersburg- Sarasota, Boston, Dallas- Ft. Worth, Richmond-Petersburg, Providence-New Bedford, Chicago, Pittsburgh, Atlanta, San Francisco-Oakland-San Jose, St. Louis, Miami-Ft Lauderdale, San Diego, Detroit, Indianapolis, Philadelphia, Austin, Harrisburg-Lancaster-Lebanon York, Sacramento-Stockton-Modesto, Buffalo, Cleveland, Milwaukee, Kansas City, West Palm Beach-Ft Pierce, Columbus OH, Hartford-New Haven, Jacksonville-Brunswick
Parables TV 1,047,600,000**
New York, Los Angeles, Chicago, Philadelphia, Dallas Fort Worth, San Francisco Oakland San Jose, Boston, Atlanta, Washington DC, Houston, Detroit, Phoenix, Seattle-Tacoma, Tampa-St. Petersburg-Sarasota, Minneapolis-St. Paul, Miami-Ft. Lauderdale, Denver, Cleveland-Akron, Orlando-Daytona Beach-Melbourne, Sacramento-Stockton-Modesto, St. Louis, Charlotte, Pittsburgh, Raleigh-Durham-Fayetteville, Baltimore, Indianapolis, Nashville, Kansas City, Salt Lake City and International (Israel, Uganda, Italy, India, France, Germany, Nepal, Pakistan, United Kingdom, Colombia, Bahamas, Bermuda, Belgium, Peru, Spain, Turkey, China, Portugal, Australia & New Zealand)
Untamed Sports 2,962,873 Las Vegas, Reno, New Orleans, Wichita, Baton Rouge, Lafayette, Birmingham, Seattle, Raleigh & Central Kentucky
DISTRIBUTION PER NETWORK
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
Networks are distributed across certain cable, telco and DBS carriers across the nation includes:
**Includes Syndication distribution in U.S. and International – Some restrictions may apply for ad types*Includes Linear and VOD distribution
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OWNED AND OPERATED NETWORKS
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
cinemexicano.tv
latelenovela.com
untamed.tv parables.tv funimation.tv
grancine.tv
cubaplaytelevision.tv sorpresatv.com
CLICK HERE
CLICK HERE
CLICK HERE
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CLICK HERE
CLICK HERE
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OWNED & OPERATED NETWORKS REPRESENTED NETWORKS
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
ultrahdplex.comCLICK HERE
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A contemporary Spanish-language movie network offering movies from all over Latin America.
Programming• Features original movies• Includes award-winning movies with top actors• Contemporary Latino Movies from all over Latin America• Sexy movies in a late night block
Qualities• One of the top rated Pay-TV Spanish language networks
in the country• Created and originated in the U.S. for U.S. Hispanics• All movies are produced in Spanish with no subtitles, dubbing or SAP• 100% commercial free Target AudienceAdults: 18-49
grancine.tv
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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*Rentrak AT&T 12/26-1/1 Network Weekly Rating Report – Latino Tier
The top rated Pay -TV Spanish-language movie network in the United States featuring contemporary Mexican movies.
Programming • Top rated action movies • Original films • Movie genres include action, comedy, drama and horror
Qualities • Entered 2012 as the #1 Spanish language Pay-TV
network on the AT&T Latino Tier* • Only movie channel dedicated to contemporary Mexican
“La Raza” movies • Originated in the U.S. for U.S. Mexicans • Commercial-free
Target AudienceMen: 18-49
cinemexicano.tv
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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A Spanish-language children’s network that offers originally produced and acquired programming from Latin America and around the world.
Programming • Preschool in the morning • Kids during the day • Tweens, teens and family in the evenings • Bilingual educational programming with unique assets where one character speaks in Spanish and one in English, making it an educational opportunity for Anglos and Hispanics alike
Qualities • Created and originated in the U.S. for U.S. kids • Access to Cookie Jar Entertainment’s library of over 6,000 titles
Target AudienceHispanic and Anglo Kids, ages 2-17
sorpresatv.com
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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The first and only network featuring 100% Cuban-produced television programming, CubaPlay has an exclusive agreement for all television content from Cuba, eliminating all competition.
Programming
• Programming that covers all genres that is provided by all six Cuban broadcast stations• Programming selected in the U.S. without any propaganda
or Cuban Government influence
Qualities
• Created and originated in the U.S. for U.S. Hispanics • Exclusive Cuban television • Exclusive content never before seen in the United States
Target Audience
Adults: 25-54
cubaplaytelevision.tv
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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A leading telenovela Channel
Programming
• Award-winning and highly successful original productions featuring acclaimed stars from Latin America and the U.S. • Eight telenovelas a day, with new episodes Monday through Friday without any infomercials
Qualities
• Created and originated in the U.S. for U.S. Hispanics• The original network dedicated to telenovelas with a vast library of original and first-run U.S. titles from all over Latin America, Brazil, Europe and Asia
Target Audience
Women: 35+
latelenovela.com
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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TV Chile is a 24/7 network dedicated to delivering the very best in Chilean culture and entertainment.
Programming
• Programming ranges from news, telenovelas, and family programming to nature documentaries, sports and professional Chilean soccer league championships
• Sample programming includes 24horas (news), Campeonato Nacional de Fútbol de Chile (sports), El Laberinto de Alicia (telenovela Prime) and Buenos Días a Todos (entertainment)
Qualities
• Family entertainment in Spanish 24/7• Four LIVE daily newscasts that feature the latest news from Chile,
Latin America and the world • TV Chile productions promote the Latino culture by reflecting the
true nature of its history and culture• Select programming with subtitles in English
Target Audience
Family
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A world of programming for the Latino family.
Programming • A variety of programing all selected to be family friendly
Qualities • Created in the U.S. for U.S Hispanics • With most Spanish language channels having edgy programming, this channel is an oasis for the more conservative family
Target AudienceAdults: 25-54
lfctelevision.com
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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Ranging from independent productions to Hollywood studio hits, Ultra Mex is the only HD movie channel in the U.S. carrying truly contemporary Mexican films with the best actors and directors from México.
Programming• Contemporary Mexican movies produced in Spanish and never
dubbed• Features popular and well-known actors, actresses and directors
from México• Programming genres include rancheros, dramas, comedy and action
QualitiesThe very best in Mexican cinema in HD.
Target AudienceAdults 18+
ultrahdplex.com/mex
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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Comprised of digitally remastered movies from the Golden Age of Méxican and Latin American Cinema, Ultra Clásico features iconic classics and award winning movies from 1930-1980 fully restored to their original glory in HD.
Programming• Films with stars such as Pedro Infante, Maria Félix , Jorge Negrete
and Pedro Armendariz• Programming genres include dramas, action, romance, suspense,
ranchera and comedy
QualitiesFeatures the greatest movies from the Golden Age of Mexican and Latin American Cinema all in HD.
Target AudienceAdults 35+
ultrahdplex.com/clasico
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AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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Ultra Docu provides access to a collection of documentaries on Latin American topics that have never been seen in the U.S., as well as lifestyle and human-interest programming from around the globe.
Programming• Programming focuses on relevant topics from the past, present and
future from Latin America• Features documentaries with intriguing topics from various Latin
American countries and the U.S. Latino market
QualitiesDocumentaries never before seen in the U.S. from Latin America and all over the world in HD.
Target AudienceAdults 25+
ultrahdplex.com/docu
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AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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As the first HD Latino music network in the U.S. produced by music industry insiders, Ultra Fiesta features the best in Latin music from music videos, news, concerts and much more.
Programming• Various genres include salsa, merengue, cumbia, rock, pop and Latino
urban• Programming features concerts, music videos and exclusive interviews
with popular musicians• Keeps the viewer engaged and interactive through on-air contests and
giveaways
QualitiesFirst HD music network in the U.S. produced by Latino music professionals
Target AudienceAdults 18+
ultrahdplex.com/fiesta
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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The first HD movie network dedicated to airing modern films from around the world dubbed into Spanish for the U.S. Latino audience.
ProgrammingFeatures hit movies from around the globe dubbed into Spanish.
Qualities• Ultra Film offers the best in popular movies for Latinos in their
own language and in HD• Programming without subtitles
Target AudienceAdults 25+
ultrahdplex.com/film
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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The first bilingual, educational and entertainment channel for kids in HD providing pre-school programming in the mornings then transitioning to older kids and teens in the afternoons and evenings.
Programming• Compelling content for preschool, kids, teens and families• Programming that reinforces Latino culture and language for
younger generations
Qualities• The only bilingual kids HD channel• Access to content from Cookie Jar Entertainment• Fun and interactive HD entertainment that the whole family can enjoy
Target AudienceChildren 2-11
ultrahdplex.com/kidz
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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Catering to the Latino woman, Ultra Luna delivers new and edgy telenovelas, as well as captivating series and programming all in HD that always has the female audience in mind.
Programming • Provides modern telenovelas and fascinating series• Programming features celebrity entertainment news within the
U.S. Latino and Latin American communities
Qualities • First HD network in the U.S. produced by Latinas for Latinas• A channel all Hispanic women can identify with
Target AudienceWomen 18+
ultrahdplex.com/luna
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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Dedicated to Latino men, this new HD channel features the best in travel, extreme sports, late night adult series, news, reality shows and original programming created to satisfy the distinguished male taste.
Programming• Programming features travel, sports and male-oriented
reality series• Provides entertainment that the Latino male can identify
with and deserves
QualitiesFirst HD network catered toward and programmed for Hispanic men.
Target AudienceMen: 18+
ultrahdplex.com/macho
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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A contemporary HD movie network that focuses on award-winning and original films from México, Spain and Latin America shown in their original Spanish format.
Programming• Features a library of multiple award-winning movies from
various Latin American countries• Multiple genres providing something for every member of
the family• Presenting popular SD movies that will be brought to HD
for the first time
Qualities• An HD movie network that provides the best of Latin
American cinema• Quality state-of-the-art film conversion to high definition • Tailor-made for lovers of Spanish-language films
Target AudienceAdults 25+
ultrahdplex.com/cine
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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A Spanish pop culture entertainment channel providing the best in variety, talk shows, comedy and reality TV all in HD from Latin America and the U.S.
Programming• Features the latest entertainment news and celebrity gossip• Programming also includes variety, game and reality shows
QualitiesHD Network providing the latest news from the Latino entertainment world.
Target AudienceAdults 18+
ultrahdplex.com/tainment
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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Parables TV is the first and only 24/7 faith and family entertainment network available in the world today.
Programming
• Programming features family-friendly and inspiring movies, documentaries, series and more
• Parables TV delivers quality programming for the entire family anytime of the day• Extensive movie library consisting of action, comedy, drama and mystery
Qualities
• Untapped vault of programming from faith-based producers seeking an outlet for their craft• Includes a variety of informative and inspiring series spanning mystery, comedy and life-
style programs• Domestic and international documentaries by award-winning producers• Created specifically for universal faith communities
Target Audience
All ages
parables.tv
23AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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FUNimation Channel is the only channel in the U.S. that has anime programming 24-hours a day and delivers the most sought after anime titles from Japan, dubbed into English to satisfy the legions of growing fans in the United States.
Programming• Programmed for age-appropriate daypart• Programming includes popular series and movies from hot new
shows to fan fave hits• Features full seasons of Sekirei, Soul Eater, Fairy Tail and movies
such as Summer Wars and Evangelion I.II and 2.22
Qualities• Programming that spans from teen romances to action and late-
night TVMA content• Funimation has the latest and most sought after titles of all genres
of Japanese animation• Offers over 120 non-duplicative episodes per week• Exclusive portfolio of award-winning Anime titles• Programming without subtitles
Target Audience12-34
funimation.tv
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AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
Untamed Sports TV is a distinctive network tailored to provide a gateway for the individuals who are devoted to outdoor sports and activities.
Programming• Programming includes surfing, wakeboarding, boating,
snowmobiling, motocross, music videos and live performances• Focuses on high-quality programming with authentic expert voices
emphasizing the “how to” and participatory aspect of the sports
Qualities• Provides the viewer with a portal to new experiences, meaningful
interaction and the ability to learn new techniques• USTV works to fill the void in the greater outdoor sports industry,
and is designed as the television gateway for the underserved adult demographic, which are devoted to, and aspire to participate in outdoor sports and activities
Target AudienceMale: 18-54
untamedsportstv.com
AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
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AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
ADDITIONAL PROMOTIONAL & MARKETING OPPORTUNITIES
Posters
Flyers
Email Blasts
Live mentions
Social Media Websites
Print Media
Television Spots & Tags
Radio Spots & Tags
Event Banners
Product Giveaways
Search Engine Positioning
Interviews
Event Product Placements Booths
Contests
Merchandise
Night Clubs
Concerts
Halls
Stadiums
Festivals
Parades
Street Fairs
Conventions
College Events
High School Events
Release Parties
Film Premiers
Cocktail Networking
Corporate events
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AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
ADVERTISING MESSAGING OPTIONS
Traditional Spot Advertising
• :30; :60; :90, 2 minute
• Long Form (select availability)
• Video On Demand- Pre and or Post roll, :15 up
to :30 spots
Integrated Messaging
• Lower Third or Graphic Overlays, Pop Ups,
Product Coupon Codes, Special offers and more
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AD SALES KIT | © 2012 OLYMPUSAT, Inc. All Rights Reserved www.olympusat.com/saleskit
Kim Reed-Fragione
Chief Operating Officer
561.472.2882