A STRATEGY DESIGNED TO

YOUR SALE PRICEMAXIMIZE

RELAXED MINDSET

STRUNG OUT MARKETING

FRAGMENTED SHOWINGS

OUTDATED PROCESS

The traditional home sale process fosters a relaxed mindset, where agents plan to sell homes over a lengthy listing period. This may have been okay 10 years ago, but not today when buyers can go online to see if a home has lingered on the market, and offer less because of it.

The traditional home sale process strings out the marketing of newly listed homes over a multi-month listing period, attracting buyers sporadically. It is not designed to identify every buyer for a home immediately, when it’s new to the market and most desirable in the eyes of potential buyers.

The traditional home sale process involves showing homes to buyers one at a time, and holding open houses where buyers come through occasionally. There is no strategy to get multiple buyers in a home at the same time. The failure to create a competitive environment results in buyers making lower offers.

The traditional home sale process is based on time and hope rather than urgency and strategy. There is no social proof that your home is desirable. There is no competitive environment. There is no urgency for buyers to act. Days on the market accumulate while your sale price diminishes.

TRADITIONAL PROCESS

URGENCY MINDSET

FRONT-LOADED MARKETING

COMPRESSED SHOWINGS

MODERN PROCESS

We market homes with an urgency mindset, knowing the longer they sit unsold, the more buyers presume they are overpriced, even when they’re not. Our program is designed to sell homes quickly with low time on the market to attract motivated buyers who make higher offers.

We start with a big marketing buildup, striving to identify every potential buyer for a home before we allow anyone in the door. This sets the stage for a grand launch weekend, where we flood a home with excited buyers who have waited in anticipation.

After our big marketing build-up, we launch a home on the market, compressing showings into one hour time periods on Saturday and Sunday. When buyers see each other coming and going, this reinforces the desirability of the home, motivating buyers to take immediate action and make higher offers.

By first building buyer anticipation and excitement, followed by compressing showings into a weekend, we create social proof that your home is desirable, an urgency for buyers to take action, and a competitive environment to generate higher offers for you.

FRAGMENTED SHOWINGS

OUTDATED PROCESS

72 HOUR PROCESS

OUR HOME SELLING STRATEGIES FEATURED… A STRATEGY DESIGNED TO

YOUR SALE PRICEMAXIMIZE

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PEGGY YEEFRANKLY REALTORS

703-687-0032