media information & advertisement rates 2012 · • intersec, dubai ... • maximize the value...
TRANSCRIPT
detektor international The magazine for the global security market
WWW.DETEKTOR.COM • THE GLOBAL SECURITY MAGAZINE • PRODUCED BY AR MEDIA INTERNATIONAL AB • NO 1 • FEB/MAR 2012
Editor´s Comment
There will be light
Security Tech Market
Video surveillance trends for 2012
Business News
Cooper starts 2012 with three acquisitions
Light Sensitivity
The art of perfect balance for camera manufacturers
The Interview
David Lambert, Sales Director, Raytec
Security Expo Review
• Intersec, DubaiW
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The GlobalSecurity Events 2012
WWW.DETEKTOR.COM • THE GLOBAL SECURITY MAGAZINE • PRODUCED BY AR MEDIA INTERNATIONAL AB • NO 1 • FEB/MAR 2012
Editor´s Comment
There will be light
Security Tech Market
Video surveillance trends for 2012
Business News
Cooper starts 2012 with three acquisitions
Light Sensitivity
The art of perfect balance for camera manufacturers
The Interview
David Lambert, Sales Director, Raytec
Security Expo Review
• Intersec, Dubai
WW
W.D
ET
EK
TO
R.C
OM
• T
HE
GL
OB
AL
SE
CU
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Y M
AG
AZ
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• P
RO
DU
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D B
Y A
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ED
IA IN
TE
RN
AT
ION
AL
AB
• N
O 1
• F
EB
/MA
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2
The GlobalSecurity Events 2012
media information &advertisement rates
2012
• Distributors 43%• Manufacturers 15%• Installationcompanies/systemintegrators 15%
• Consultants/specifiers 5%
• Securitymanagersofbluechipcompanies andpublicorganisations 10%
• Others(including,guardingcompanies, monitoringstations,policeauthorities,fireservicesetc.) 12%
DetektorInternationalhasacirculationof10000copies.
DetektorInternationalisfocusedontheverylatesttechnologyandbusinesswithinthesecurityfieldandevenincludesexclusivepreviewsandreportsfrominternatio-nalsecurityexhibitionsallovertheworld. DetektorInternationalsuppliesthemarketwithinterestinganduniqueproductoverviewsinvarioussegments.Overviewsofdifferentsmarketsarereflectedinthepublication. FromanadvertisingpointofviewDetektorInternationalhasmuchtoofferforactivesuppliersofproductsandservices. Thepublicationhasaglobaldistribution,throughsubscriptionandthroughdistributionatsecurityfairsallovertheworld.Asaresult,DetektorInternationaloffersgreatpotentialopportunitiestohelpcompanieswithinthesecurityindustrytorealisetheirexportingobjectives. DetektorInternationalgiveuniquepossibilitiesforexportmindedcompaniestoreachouttopotentialbuyersworldwide.DetektorInternationalisamarketingtool,whichcanbeusedto:•Successfullylaunchnewproducts.•Increasebrandawareness.•Maximizethevalueofcompanyprofilemarketing.•Findnewbuyers,distributorsandbusinesspartners.•Supportexistingdistributorsandpartners.
ReadeRs PRofessional PRofileReaders/targetgroupsareimportorientatedprofessionals,whoworkwithsecurityonadailybasis,suchas:
The global magazine for the European and Middle Eastern security market
ReadeRs GeoGRaPhical PRofile
• Europe 74%• MiddleEast 12%• Africa 2%• Oceania 1%• NorthAmerica 5%• SouthAmerica 1%• Asia 5%
WWW.DETEKTOR.COM • THE GLOBAL SECURITY MAGAZINE • PRODUCED BY AR MEDIA INTERNATIONAL AB • NO 1 • FEB/MAR 2012
Editor´s CommentThere will be lightSecurity Tech MarketVideo surveillance trends for 2012
Business News Cooper starts 2012 with three acquisitionsLight SensitivityThe art of perfect balance for camera manufacturersThe Interview David Lambert, Sales Director, Raytec
Security Expo Review • Intersec, Dubai
WW
W.D
ET
EK
TO
R.C
OM
• T
HE
GL
OB
AL
SE
CU
RIT
Y M
AG
AZ
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• P
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D B
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The GlobalSecurity Events 2012
Media information and advertisement rates 2012
Facts
ciRculation10000copies
distRibutionThepublicationhasaglobaldistribution,throughsubscriptionandthroughdist-ributionatsecurityfairsallovertheworld.Forinformationaboutthecurrentdistribution,pleasesee“ReadersGeographicalProfile”.
Publication schedule 2012Issue Publishing week* AD copy Notice1 9 27/12 17 27/3 Ifsec,14-17May,NECBirmingham3 37 17/8 SecurityEssen,25-28September,Essen4 48 26/10
*Publishingweekmeansthatthemagazine’sdistributionstartsduringthatperiodoftime.Duetothedifferentgeographicallocationofthesubscribers,thedeliverytimeforthemagazinemaydifferbyupto10days,dependinguponthespeedofthepostalservicewithineachcountry.
foRmat (widthxheight)1/1 page: 185x270mm(typearea),210x297mm(trimbleedarea) 4:thcover: 185x250mm(typearea), 210x267mm(trimbleedarea)1/2 page: 185x130mmalt90x270mm1/4 page: 90x130mmalt185x65mm
PRintinG mateRial RequiRedScreen line: 150lines.Material: Digital.Validcompletematerialsarelockedfilesin:•PDF(printoptimised)
Alwaysencloseacolourprintedsample.Ask for: “DigitalAdvertisingMaterialDeliveryNote”
subscRiPtionDetektorInternational,4issues(oneyear)€49.
Ask for: “Digital Advertising Material Delivery Note”
Detektor seems to have achieved a uni-que market position in the sense that the
magazine not only holds a strong position in the EMEA-market, but it is also at the very top of the list in the Nordic market, both in terms of brand recognition and as a media used by security pro-fessionals. The fact that the magazine holds a shared 5th place in the British market confirms the significance of the magazine.
Simon HarrisResearch Director, IMS Research
,,
advertis ing rates
Size4-colour2/1 € 4 0001/1 € 2 6401/2 € 1 8001/4 € 1 075
Cover1/1-page2:nd,3:nd€2 950,4:th€3 380
seRies discount2times 4times 6times 8times5% 10% 15% 20%
secuRity buyeRs GuidePricesforoneyear,4issues.4cmadvertincl.logo € 710 / Year2cmadvert € 375 / Year
WWW.DETEKTOR.COM • THE GLOBAL SECURITY MAGAZINE • PRODUCED BY AR MEDIA INTERNATIONAL AB • NO 1 • FEB/MAR 2012
Editor´s Comment
There will be light
Security Tech Market
Video surveillance
trends for 2012
Business News
Cooper starts 2012
with three acquisitions
Light Sensitivity
The art of perfect balance
for camera manufacturers
The Interview
David Lambert,
Sales Director, Raytec
Security Expo Review
• Intersec, Dubai
WW
W. D
ET
EK
TO
R. C
OM
• T
HE
GL
OB
AL
SE
CU
RI T
Y M
AG
AZ
I NE
• P
RO
DU
CE
D B
Y A
R M
ED
I A I N
TE
RN
AT
I ON
AL
AB
• N
O 1
• F
EB
/ MA
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2
The Global
Security Events 2012
SecurityWorldHotel.comSecurityworldhotel.comisthenewspor-talfortheglobalmarketaswellasNorthAmerica,EMEAandvariouslocalnatio-nalsecuritymarkets,namelyUK,Sweden,DenmarkandNorway.
www.securityworldhotel.com
Detektor ScandinaviaDetektorScandinaviaistheleadingsecuritymagazinefortheScandinaviansecuritymarket.Published7timeseachyear.
Circulation: 11 600 copies.
Säkerhet PlusSweden’sbiggestsecuritymagazine.DistributedasanappendixtoDagensIndustri(businessnews-paper).Publishedonceeachyear.
Circulation:103 000 copies.
Detektor InternationalDetektorInternationalistheinternationalsecuritytechnologymagazinefortheEuropeansecuritymarket.Published4timeseachyear.
Circulation:10 000 copies.
MAXPRO® NVR XE
3 clicks to IP video
Fire alarm systems • Automatic fireproof door closer systems • Intruder solutions • Integrated systems
Wireless solutions • Access control • Gate systems • Video-surveillance • Perimeter solutions and more...
One stop shop...
Sweden: +46 8 410 113 50 www.adiglobal.com/se Norway: +47 22 72 03 60 www.adiglobal.com/no
Denmark: +45 43 24 56 00 www.adiglobal.com/dk Finland: +358 207 780 756 www.adiglobal.com/fi
Introducing a complete HD video surveillance solution ideal for
small businesses. And it is just 3-clicks to live video!
MAXPRO® NVR XE and Performance Series IP cameras are perfect for
capturing sharp pictures of objects, people and activity leading to
more accurate ID and resolution of security issues.
What’s more, it is affordable and ready to use right out-of-the-box.
Set-up is simple. It is just 3-clicks to live video! And because it is built
on our proven MAXPRO® platform, operation is easy, so once you
learn one, you’ll know them all. It’s HD. It’s easy. And it’s affordable.
For more information visit
http://www.adiglobal.com/nordic/promotions
NOR__Detektor_Feb2012.indd 1
09-02-2012 09:19:46
• Nårskalalarm
bransjentastege
tinniIP-verden?
• NokaskjøperG
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• Tåkegenerator
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Posttidning B Avs. AR Media International AB, Västberga Allé 32, S-126 30 HägeRSten, Sweden
Fraside57
Fraside52
www.detektor.com • SÄKERHETSBRANSCHENS FACKTIDNING • NR 2 • 2012 • ÅRG 24 • UTGES AV AR MEDIA INTERNATIONAL AB • PRIS 98:-
Ledare
SwelarmochSw
eguard
harframtidslösn
ingen
Företag & affärer
Räddningstjänst
enfårbakläxa
–nekasutföral
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affärsutveckling i säkerhetsbranschen
Kinadrivertillv
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idenglobalasä
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Människan & Tekniken
PånyckellösaSto
rsjöskolanstyrs
säkerhetengen
omgränssnittet
Mässrapport
Intersec,Dubai
Temalarmkomm
unikation:
Produkter och
tjänster för larmöverföring
SectechisanexhibitionwithseminarsthatisfocusedonsecuritytechnologyinScandinavia.Sectech2012willbeheldinDenmarkNovember14-15.
www.sectech.nu
Detektor ScandinaviaDetektorScandinavia-Scandinavia'sleadingmagazineinthesecuritytechnologyfield-isgearedtowardstheprofessionalswithinthesecurityindustry;installers,consultants,distributors,manufacturers,etc.TheScandinavianeditionisdistributedin11600copiesthroughoutSweden,NorwayandDenmark.
ReadeRs:Security managements / End users 19% Consultants 10% Suppliers 11% • Manufacturers• Wholesalers• Distributors• AlarmCentrals• Companiesthatorganizesecurityguards
Installing companies 50% • Electricalinstallers• Alarminstallers• Locksmiths
Others 10% • Insurancecompanies• Firedepartements• Policeauthorities• Otherorganisations
Use Detektor Scandinavia in order to increase sales and brand awareness.
Se mer på www.securityuser.com
WWW.DETEKTOR.COM • THE GLOBAL SECURITY MAGAZINE • PRODUCED BY AR MEDIA INTERNATIONAL AB • NO 1 • FEB/MAR 2012
Editor´s Comment
There will be light
Security Tech Market
Video surveillance trends for 2012
Business News
Cooper starts 2012 with three acquisitions
Light Sensitivity
The art of perfect balance for camera manufacturers
The Interview
David Lambert, Sales Director, Raytec
Security Expo Review
• Intersec, Dubai
WW
W.D
ET
EK
TO
R.C
OM
• T
HE
GL
OB
AL
SE
CU
RIT
Y M
AG
AZ
INE
• P
RO
DU
CE
D B
Y A
R M
ED
IA IN
TE
RN
AT
ION
AL
AB
• N
O 1
• F
EB
/MA
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01
2
The GlobalSecurity Events 2012
SecurityUser.comisanewsportalfortheendusersofsecurityproductsandserviceswithintheSwedishandDanishmarkets.SecurityUser.comisalsoprintedasmagazines6timeseachyear,oneeditionforSwedenandoneeditionforDenmark.www.securityuser.se (Swedishedition) www.securityuser.dk (Danishedition)
Please, contact us for more info: Sweden+46 8 556 306 80, www.armedia.se
aR media international ab
Publication schedule 2012
IssuePublishing week* Adcopy Notice 1 8 27/1 2 13 2/3 3 17 2/4 Ifsec,14-17May, NECBirmingham 4 23 18/5 5 36 8/8 Skydd,18-21Sept, Sweden 6 41 14/9 Sectech,14-15Nov, Denmark 7 49 9/11
*Publishingweekmeansthatthemagazine’sdistributionstartsduringthatperiodoftime.Duetothedifferentgeographicalloca-tionofthesubscribers,thedeliverytimeforthemagazinemaydifferbyupto10days,dependinguponthespeedofthepostalservicewithineachcountry.
MAXPRO® NVR XE
3 clicks to IP video
Fire alarm systems • Automatic fireproof door closer systems • Intruder solutions • Integrated systems
Wireless solutions • Access control • Gate systems • Video-surveillance • Perimeter solutions and more...
One stop shop...
Sweden: +46 8 410 113 50 www.adiglobal.com/se Norway: +47 22 72 03 60 www.adiglobal.com/no
Denmark: +45 43 24 56 00 www.adiglobal.com/dk Finland: +358 207 780 756 www.adiglobal.com/fi
Introducing a complete HD video surveillance solution ideal for
small businesses. And it is just 3-clicks to live video!
MAXPRO® NVR XE and Performance Series IP cameras are perfect for
capturing sharp pictures of objects, people and activity leading to
more accurate ID and resolution of security issues.
What’s more, it is affordable and ready to use right out-of-the-box.
Set-up is simple. It is just 3-clicks to live video! And because it is built
on our proven MAXPRO® platform, operation is easy, so once you
learn one, you’ll know them all. It’s HD. It’s easy. And it’s affordable.
For more information visit
http://www.adiglobal.com/nordic/promotions
NOR__Detektor_Feb2012.indd 1
09-02-2012 09:19:46
• Nårskalala
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Posttidning B Avs. AR Media International AB, Västberga Allé 32, S-126 30 HägeRSten, Sweden
Fraside57
Fraside52
www.detektor.com • SÄKERHETSBRANSCHENS FACKTIDNING • NR 2 • 2012 • ÅRG 24 • UTGES AV AR MEDIA INTERNATIONAL AB • PRIS 98:-
Ledare
Swelarmoch
Sweguard
harframtidsl
ösningen
Företag & affärer
Räddningstjä
nstenfårbak
läxa
–nekasutför
alarmcentra
lstjänster
affärsutveckling i säkerhetsbranschen
Kinadriverti
llväxten
idenglobala
säkerhetsbra
nschen
Människan & Tekniken
Pånyckellösa
Storsjöskola
nstyrs
säkerheteng
enomgränss
nittet
Mässrapport
Intersec,Dub
ai
Temalarmko
mmunikation
:
Produkter och
tjänster för larmöverföring
aR media international ab Västberga Allé 32, 126 30 Hägersten, Sweden Tel: +46 8 556 306 80, Fax: +46 8 19 10 11 E-mail: [email protected] www.armedia.se, www.detektor.com
asia office: Asha Chang, phone: +886-922-116272 E-mail: [email protected] north america representative: Tom Curry, phone: +1 484 639 7245 E-mail: [email protected]
– Connecting Security Buyers and Suppliers –
SecurityUserExpoThesecurityindustry'ssuppliersofproductsandservicesgatherinDenmarkthe17th-19thofSeptember2013.www.SecurityUserExpo.com