the marketing plan for selling your property · 2017 nar profile of home buyers and sellers 93% of...

THE MARKETING PLAN FOR

Selling Your Property

Our vision is to provide the highest quality, most innovative technology, unsurpassed

local expertise and unparalleled real estate service anywhere in the Puget Sound.

Why Best Choice Realty?MISSION STATEMENT

(206) 886-3986| [email protected] | choicehomes4sale.com

EXPONENTIAL

GROWTH250+

AGENTS

GROSS SALES IN 2016

YEAR OVER YEAR GROWTH

100%

DEBT FREE

MILLION

4

OFFICES

FASTEST GROWING INDEPENDENT

BROKERAGE IN WA

2012

FOUNDED IN SEATTLE, WA

We have

$260

200%

#1

Why Best Choice Realty?ABOUT US


Direct: (206) 947-0811 | [email protected] | rachellewillhite.com

Rachelle Willhite epitomizes integrity, energy, hard work and creative service in every detail of business. Growing up in South King County, she started her real estate career by purchasing her first investment home in Burien as a teenager. Rachelle has since built a successful 15-year career in the Seattle area representing sellers, buyers, and investors in both residential and commercial endeavors.

A business and industry leader, Rachelle was the President Elect for South King County WCR in 2014, currently participates on the Data Use Task Force with the NWMLS, and is a NWIBA Board Member. Rachelle gets her initiative and zest for life from her grandma who is “feisty, yet hardworking." This same zeal drives Rachelle’s passion for achievement and inspires others.

Spending time in the outdoors, hiking the Cascades, or kayaking the Sound with her husband and children provides Rachelle continuing inspiration and balance.

Our Team of ProfessionalsMEET THE DESIGNATED BROKER


We are not just paid for our time, but for our

market expertise. If we expect to be paid well, we must provide the

highest level of service.

Our goal is to create a high demand for your

property among multiple qualified

buyers so they compete for your property.

We know how to market your property on the MLS and in our community in order to

stimulate immediate interest from other real estate agents

and qualified buyers.

2017 NAR PROFILE OF HOME BUYERS

AND SELLERS93% OF HOME BUYERS COME FROM THESE 3 SOURCES

Marketing StrategiesMAXIMIZE THE VALUE OF YOUR PROPERTY

2003 2005 2007 2009 2011 2013 2015 2017

Internet 11% 24% 29% 36% 40% 43% 44% 51%

Real Estate Agent 41 36 34 36 35 33 33 34

Yard Sign/Open House Sign 16 15 14 12 11 9 9 8

Friend, Relative or Neighbor 7 7 8 6 6 6 6 4

Home Builder or Their Agent 7 7 8 5 5 5 6 2

Directly From Sellers 4 3 3 2 2 2 2 1

Print Newspaper Advertisement 7 5 3 2 2 1 1 1

Home Book or Magazine 1 1 1 -- -- -- -- --

Other 6 -- -- -- -- 1 -- --


Online marketing must consist of broadcasting your property to key website portals to help

your property rank well on search engines.

Marketing StrategiesMAXIMIZE ONLINE EXPOSURE

Your listing is syndicated


Marketing StrategiesYOUR PROPERTY FEATURED ON ZILLOW

31MILLION UNIQUE ACTIVE HOMEBUYERS PER MONTH

PROMINENT PLACEMENT IN SEARCH RESULTS = 3-5X

MORE VIEWS.


1 Property enhancement checklist

Recommendations for minor repairs and improvements to help your property sell for the highest price possible

Access to a list of the most reliable and dependable home improvement workers in the local marketplace

2

3

Marketing StrategiesMAXIMIZE THE VALUE OF YOUR PROPERTY

(painters, roofers, landscapers, plumbers, electricians, etc.)


Photography and staging are dynamic ways to provide depth and perception to your property, allowing

buyers to imagine themselves living there.

1 High resolution photos to showcase your property in its best light

Time and energy spent on the property’s staging and attend the photographer’s photoshoot

Professional Ultimate Open House with directionals, 15’ flag, social media promotion, flyers, door hangers, and postcard invitations

2

3

Marketing StrategiesPHOTOGRAPHY & STAGING


We make it easy for viewers to spread the word about your property.

It is important with traditional marketing to include custom

signage to promote your property’s features and to

follow up on buyer inquiries.

Our buyer network reaches locally and abroad and we have a diverse team ready to assist with bilingual needs.

Marketing StrategiesBUYER NETWORKS


Prior to going live on the market, we will do a

comprehensive market analysis considering sales data

and local trends in your neighborhood. We will discuss our pricing strategy and what steps we will take in order to

work within your timeline.

Every property has the potential to sell quickly. Price is the main factor controlling this outcome.

Marketing StrategiesMARKET PRICING TO MAXIMIZE VALUE

ASKING PRICE

% OF QUALIFIED

BUYERSFAIR MARKET VALUE

+15%

-15%

10%

60%

90%


We take great pride in obtaining feedback from clients and agents throughout the process, and we will structure

our marketing and advertising plan around you.

Thank you!Thank you for your time and consideration. Let us know what questions you have and when we can get started

marketing your property!


the marketing plan for selling your property · 2017 nar profile of home buyers and sellers 93% of...

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