50 shades of siebel mobile
TRANSCRIPT
1Customer Excellence Redefined.
50 shades of Siebel mobile
Markus Schneeweis
ec4u expert consulting AG
7Customer Excellence Redefined.
Agenda
Start
The disruption
What means mobile?
Siebel Mobile – clash of the generations?
Part 1
Part 2
Part 3
Our offerPart 4
8Customer Excellence Redefined.
Social Media Mobile CloudBig Data
Key Technology Trends
9Customer Excellence Redefined.
90% of
all data created in last 2 years
Key Technology Trends
64% of world population
Social Media Mobile CloudBig Data
1.28Bactive users
2015
2011
10Customer Excellence Redefined.
Technology is Changing Everything
St. Peter’s Square, Rome
Mobile, Digital, Social via the Cloud
11Customer Excellence Redefined.
33%In production by division
Active Research/On Radar
33%
Source: CIO Magazine Tech Poll/Tech
Piloting19%
23%
10% In production enterprise-wide
33%6% Upgrading
9% Not interested
Mobile Applications Investment
13Customer Excellence Redefined.
Current State of Mobility - Challenges
2/3 of the time spent on mobility
projects is connecting to, and securing back-end systems
Time spent
87% of enterprises are updating or
releasing mobile apps every 6 months or less
Source: 2014 Triangle Research Survey
93% of enterprises are concerned with data loss
and other security breaches related to mobile devices
Concerns with security breach
Updating or releasing Mobile
Apps
14Customer Excellence Redefined.
Oracle Mobile Strategy
MOBILE SECURITY
Build Your Own Apps
Oracle’s Mobile Apps
ORACLE MOBILE PLATFORM
APP
15Customer Excellence Redefined.
Let‘s talk about mobile – just a new component?
Mobile
16Customer Excellence Redefined.
What does „Mobile“ mean?
Part 2
17Customer Excellence Redefined.
Mobile Trends
Native apps still rule in the consumermarket as they offer great user experience
BYOD – Governance and Compliance, Mobile device management and Security
Hybrid mobile applications – combiningHTML5 with native capabilities
Bring your own devices making HTML5 web apps – a favourite among enterprise platforms
18Customer Excellence Redefined.
Mobile Applications
19Customer Excellence Redefined.
Native Apps - Characteristics
Technology:
Java, Objective-C, Visual C++,
Visual C#, Java
Strength:
Performance, Responsiveness, native
functions, best support for offline
(Data Storage, Push-Notification)
Weakness:
Development and developer work
platform specific, Malware, no
standards in server architecture,
Deployment (App Store)
Hybrid
Web App
20Customer Excellence Redefined.
Hybrid Apps - Characteristics
Technology:
Java, HTML5, CSS3, JavaScript
Strength:
Access to some native functions,
platform independent, common
technology, short ramp-up
Weakness:
Cross-domain browser issues, Java
Script is single-threaded,
Responsiveness, Deployment, Access
to device features through JavaScript
not efficient
Web App
Native
21Customer Excellence Redefined.
Mobile Web Apps – Characteristics
Technology:
JavaEE, PHP, .NET, HTML, CSS, other
frameworks
Strength:
Zero deployment, updates, available
for all mobile devices, standard
server architecture, reusable
Weakness:
No access to device functions or
limited access with HTML5, Web
Browser, offline access rather hard
to implement, rendering may vary
due to browser, performance
Native Hybrid
22Customer Excellence Redefined.
What is different - Reduction
Complexity,
Data Volume,
Bandwidth,
User Interactions,
Resource Consumption,
Display Size,
Layout & Design,
User Training
23Customer Excellence Redefined.
What is different - Increase
User Experience,
Handling,
Responsiveness,
Usability,
Robustness, Testing
24Customer Excellence Redefined.
Business processes are complex
What is most important
if you design a mobile
business process?
25Customer Excellence Redefined.
Reduce complexity
Usability
Only certain parts of the complete process
Divide and conquer: split the process into tasks
Reduce input and output information
(e.g. only mandatory fields)
Aggregation (Data, functions, UI)
Focus (e.g.. Simple/Advanced Mode)
Use helping hands (e.g. Auto Completion)
De-couple any dependencies (if possible)
26Customer Excellence Redefined.
Security & Compliance
Security is the key
Protect:
Availability
Data integrity
Correctness of data
Legal requirements
Who did it?
Do not mix up: encryption, authentication,
authorization
Compliance is quite important some companies
27Customer Excellence Redefined.
People
People doing projects
Leverage stakeholders and talk to them
Requirements engineering
Build your team (Siebel: Newbies can be excellent
in new technologies)
Differentiate between native/hybrid/web app
developers
Plan and steer projects as usual (?!?)
28Customer Excellence Redefined.
Siebel and mobile – clash of the generations?
Part 3
29Customer Excellence Redefined.
Solutions for Siebel CRM
Mobile Application Framework (MAF)- iOS and Android- Full hybrid
Classic Open UI Application with Responsive Web Design
Connected and Disconnected Open UI - WebApp- Offline-sync
Siebel Remote
CRM Desktop- Outlook- Offline-sync
PIM Integration- Contacts
Mobile Application Framework (MAF)
Open UI Existing solutions
30Customer Excellence Redefined.
Roadmap – Mobile Open UI
Siebel Mobile Introduced
Sales and Service applications delivered
Industry Applications
Life Sciences
Consumer Goods
Templates to create yourown UX quickly
Leverage existing Siebel Views
Look and Feel, native device features
Siebel Disconnected Mobile
Support on iOS, Android
Configurable andExtendable
Online/Offline Support
Disconnectedextensibility API
Device Recognition
Siebel Enhanced Mobile Applications
Responsive UI extended toTablets
Role based Persona DrivenUI
Hybrid Applications
Incremental Sync andeDetailing
Industry Applications
Financial Services
Citizen Self-Serice
Industry Mobile Applications
New industry Mobile solutions
Task based Mobile applications
Disconnected Consumer Goods application
31Customer Excellence Redefined.
Classic Open UI Application with Responsive Web Design
DEMO
32Customer Excellence Redefined.
CRM Desktop
33Customer Excellence Redefined.
CRM Desktop
CRM Sales functionality is available Microsoft Outlook (Siebel 8.1, R19, Fusion V)
CRM Data: Customer, Opportunity, available in Outlook
PIM Data: Calendar, contact and consolidated in Outlook
Users control how information is sync´ed to the CRM system
Interaction Tracking makes it easy to track, analyze email interaction with customers
Offline Access: Sales reps can access sales data while disconnected from network
34Customer Excellence Redefined.
35Customer Excellence Redefined.
36Customer Excellence Redefined.
Remote Client
37Customer Excellence Redefined.
Siebel Remote
Windows based desktops/laptops only
Fully functional Siebel
Primarily meant for offline usage
Local database of all user visible data
Requires periodic user extracts when schema is extended
“Heavy” use of device processor
Trickle sync – can be set for network detection on set interval
Siebel Remote and Siebel Mobile Disconnected
Siebel Server
Server Database
Local Database
38Customer Excellence Redefined.
Runs in the cloud
Zero-scripting
Declarative
Deployment
Oracle Mobile Cloud Service
39Customer Excellence Redefined.
Oracle Mobile Cloud Services
Click your app
Supports Alta UI
Part of Oracle‘s
Cloud family
Supports
deployment
Integration with
WebServices
40Customer Excellence Redefined.
Based on Siebel standard
Disconnected version
Vertical solutions available
Siebel Open UI Mobile
41Customer Excellence Redefined.
Customer experience
Run WLAN or disconnected
Adjusts to suit the capabilities of
modern tablets and smartphones
Leverages device capabilities such
as location service, email, camera
and signature capture
Supports sales and service
business processes, as well as
industry specific process flows
Leverage Siebel views and
configuration (existing, new, or
hybrid)
42Customer Excellence Redefined.
Siebel Mobile
Same look and for connected or
disconnected application
Mobile Application on Mobile devices only
Native Device Intergration
GPS – Location Based Services
One touch dialing
Signature Capture
Multi touch gesturing
Portrait/Landscape Configuration
Icons Instead of Labels
Swipe on Lists
HTML5/CSS level 3/JQM
UI Extensibility
Symbolic URL Integration
43Customer Excellence Redefined.
Enables developers to build hybrid mobile apps
Build once, deploy it onto multiple devices
Leverage existing Java and Web skill sets
Mobile Application
Framework (MAF)
44Customer Excellence Redefined.
„ A guiding principle for MAF is to reduce the entry
barrier to mobile development for enterprise
programmers, making them productive as early as
possible!“
Mobile Application Development
45Customer Excellence Redefined.
Architecture Overview
MAF provides a complete development framework that leverage Java, JavaScript and HTML 5
46Customer Excellence Redefined.
Open UI
How to choose the right architecture?
Effort + User experience
MAF with
Remote URL
MAF with
AMX
Customized view for
mobile apps
Integration with device
services like camera
Data Visualisation – charts,
graphs etc.
Declarative – future proof
for extensibility support
Incorporate mobile-friendly
remote web content
Integrate web applications to
leverage device services Works immediately after
installation
Extend existing Siebel
applications to mobile devices
47Customer Excellence Redefined.
Benefits
Productivity Boosting Framework
Build once, run on multiple-platform
Access to native device features
Modular, reusable components
Alta UI: Modern extensible UI
Navigating a Complex Landscape
Java for business logic
Disconnected: SQLite
with encryption
Integrated security
48Customer Excellence Redefined.
Alta UI - A new design system for modern & clean apps
Contemporary native iOS and Android look & feel
Design for mobile with native components
Keep layouts simple and uncluttered
Provide a clear information hierarchy
Engage users with more visual content
49Customer Excellence Redefined.
Demo
DEMO
Open UI Mobile with MAF Container
MAF Application with Alta UI
50Customer Excellence Redefined.
Offer to customers
51Customer Excellence Redefined.
Siebel Mobile Assessment(5-8 days)
Analysis
•Understanding and file the requirements
•Deliverable: Scope document
Process
•Understanding the business process
•Breakthrough workshop
Architecture
•Analyze interfaces and infrastructure
•Understanding architectural constraints
•Security
Report
•Prepare and finalize the report
•Present and discuss the finale report
•Deliverable: Assessment document
• Management Stakeholder• Project manager
• IT / Infrastructure
• All
• Business Manager• Business stakeholder
52Customer Excellence Redefined.
The end