50 shades of social media
TRANSCRIPT
50 SHADES OF
SOCIAL MEDIAHOW TO DOMINATE & ENJOY IT
MAY 25, 2016 / PRESENTED BY EVA LOUIS
1
Topic Overview
How do you use social media?
Personal
Branding
Business
Events
Topics
1. How to avoid being tied down - time management
2. Tools, tools and more tools - what's the right mix of social media to
use?
3. What your target audience wants vs what you want - effective communication w to & efficient structure
2
What Does Social Media
Mean To You
Personal
Can you really separate business from personal?
What do you do socially that isn’t social media?
How do other friends or family members use social media?
Communication to stay connected
Politics, Religion, Other Taboo Subjects – Social Media
Time Wasters
Do you really have to be connected 24 x 7 (including breakfast, lunch
dinner, working out, sleeping, family/friend functions)
3
What Does Social Media
Mean To You
Branding
Are you a brand?
What is your brand?
Does it require gaining followers and fans?
Do you have a logo?
Do you have themes you use?
How do people recognize you?
Do you have a branded website?
4
What Does Social Media
Mean To You
Business
How do you get your business?
Do you have a website?
Where do you engage with your customers?
If you don’t use social media your business maybe dying.
Survival of the fittest
Where do you need to spend your time?
Trends and Future
5
What Does Social Media
Mean To You
Events
How are they organized?
Does social media help?
How to prepare a campaign
Important success factors for communicating to your audience
Can you ever advertise or market too much?
Does it really matter?
Do you make money from events?
6
How to avoid being tied down -
time management
You don’t have to post everything you do
A 24 x 7 social media life is not required to be successful
UNPLUG – HIGHLY RECOMMENDED
People talk to People – Have meaningful conversations
Set a schedule – allow time for play
80 / 20 Rule
7
Tools, tools and more tools
What’s the right mix of social media to use?
Main Platforms
For your communities
Depends on your product
Do you have a following
If your brand or business has pictures - REQUIRED
Heavily used for business connections / entertainment / celebrities
8
Tools, tools and more tools
Secondary Platforms
If you have a business, you should be on LinkedIn
International & Global
Google+
If you have a business, you should be on Google+
International & Global
Tumblr
Writing / Publications / Authors / Celebrities / Media / Video / GIFs
Sell items / generate revenue
9
Tools, tools and more tools
Management Tools
Hootsuite
Manage your accounts while you sleep so you don’t have to
Crowdfire (used to be www.justunfollow.com)
Manage your following so you can grow more
Repost
Develop and recognize your following – engagement / engagement
Social Media Schedulers
Facebook – Business Pages / Fan Pages – MUST USE
10
WHAT THEY WANT VS WHAT YOU
WANT??
This isn’t about you
Unless it’s personal ONLY, you must care about your audience
Be positive and encouraging – NO NEGATIVE – DON’T BE MEAN
Who is your target audience?
MOST IMPORTANT!!! DO YOUR HOMEWORK - DEMOGRAPHICS
Effective communication
Post relevant information about you, business, trends, upcoming changes, interesting facts, information that can impact and change a person
Efficient structure
Know your character limit, your audience attention span, what your keywords for searches are AND LINKS, HASHTAGS, TAGGING
11
QUESTIONS & ANSWERS
12
