5 ways to increase social engagement and followership
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5 Ways to Increase Social Engagement and FollowershipTRANSCRIPT
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By @ericjohnellis
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• To ensure • your content resonates
• you are providing content when it is most likely to be seen
• you know where your audience is seeing your content
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• Use Facebook insights
Who’s your social audience?
https://www.facebook.com/help/search/?q=insights
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• Uncover your:• Demographic• Content resonation• Optimal posting Days• Optimal posting Times• Optimal posting Type
• And• Where people see you• How people see you
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• Visual wins every time (FB and TW)• Leverage all media channels+social
• Do you have a marketing campaign going on? Leverage social media to help get the word out!
• Allow others to share your content: Story-generation, social shareable
Bring the user into your world
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• Find content that is relevant to your audience throughout the week
• Use Hootsuite to schedule out content in advance for the next week
• Use images to ensure your posts are engaging (iStock, Dreamstime, etc)• Mirror same posts in Twitter as in Facebook
If you only have 30 mins to an hour a week…
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• Creates a content hub
• Gives your company a personality
• SEO Value
Why Blog?
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• Through your social content exploration, did you find something that really hit you? Blog about it!
• Post often enough• Socially-Shareable
How to get started
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• Schedule messages on Twitter and FB• See newsfeed of multiple brands/people
FREE social scheduler
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• Create something fun
• Gather more fans
• Gather more emails
Ready for something fun??Social Applications
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No Budget? That’s ok! There’s Still Hope!
• Increases interaction on users timeline
• Interactions will change the FB algorithm to increase likelihood that post will show in users newsfeed going forward
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• Vary your posts: times, days, cadences• Vary your posting styles: Status, Links,
Photos• Measure, measure, measure
• Measure your content via Facebook Insights MONTHLY to find the type of content that is receiving interaction
Test and measure to see what resonates with your fan-base
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• Finding your cold house culprits!
• Cold weather, hot showers. Is your water heater ready for winter?
• 6 DIY ways to save on home heating
• How to winterize properly
• Twitter Chat Tuesday—How to prep for Winter with our resident expert
• Facebook Friday—Not all furnaces are created equal! Snap a pic of yours & you could win!
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• Close the crawl space vents around your foundation to keep cold air out.
• Check seals around doors and windows, add weather strip or caulk if needed.
• Install a programmable thermostat if you don't have one. It will save you money.
• Install insulation gaskets behind your electrical outlets to keep out cold air.
• Put your ceiling fan on reverse
• Install a humidifier
Are you ready for Are you ready for winter?winter?
Take our quiz to Take our quiz to find out! find out!
Which are true, and which are urban myths?
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• Research • Test
• Measure• Iterate
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• Have an email list? Use it!How social is your audience?
https://www.facebook.com/help/459892990722543/
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Boosted Posts Drives Reach
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News Feed Ads or Right Rail
http://on.fb.me/17zMU1p