4 Web StrategiesIN 45 MINUTES

WelcomeTom CasaleManaging Partner, Simplified Solutions

tom@simplifiedsolutions.biz

@iBestPractices

www.linkedin.com/in/tomcasale

Web www.SimplifiedSolutions.biz

www.WebMarketingCaseStudies.com

Thanks to:

Simplified Solutions

Is an online marketing and technology agency that offers smart, tailored solutions.

We deliver clicks!

Agenda

EMail

Mobile

Local Search

Content

EMail The critical cornerstone of your online marketing

What’s the value of a name in your email list?

pull response

6

Campaigns & Newsletters

What is acampaign?

push content

7

Campaigns & Newsletters

Different types of newsletters

Newsletters

Keep your audience in-the-know Card or announcement

WOW!

Custom code email

101001

Business letter

Press release

8

What you know that they don’t

What you have access to that they don’t

“Original” isn’t required… just be interesting and relevant

Email

What do I write about?

9

Email

How much is enough?

Focus.

Less is more.

?51%

November 2013

10

Email

A picture is worth...

Pictures get 47% more click-through activity than content without images, but…

…don’t over-rely on images!

Be sure to use text labels in case images aren’t displayed by the recipient’s mail program.

Don’t use images of your content.

Remember: your content is viewed on mobile devices…

A picture is worth...

11

Email

Repurpose & Reuse

12

Email

Look greatBrand consistency

Email

Subject lineWinning the battle of priorities

SECONDS WORDS TODAY

14

Email

Winning the battle of priorities

Tomorrow: Need 3 Hammers –Can You Help?

Joe’s Pet Store Newsletter

ALERT: Help your dog beat the heat!

Children’s ClassesStill time! Openings available for children’s classes.

March Newsletter

15

67% don’t see images by default

Text links get more clicks than buttons

Place your logo left or center in email

Include company name in text

Email

Practical advice

16

Email + Social

Email & SocialYou have to use both

Drive traffic back to your list, email, etc...

Amplify your email

Local Search Be there when customers look for you online

• All searches are local, you must be found

• Google My Business drives clicks!

Local Search Be there when customers look for you online

When you get on Google, you make it easier for customers to find information about your business online, including hours, contact information and directions.

Local Search The importance of citation sites

There are over 1,600 ‘known’ citation sites. These are a powerful mix of general directories, local directories, niche directories & events sites which your business can be listed on.

Citations are an essential factor for improving your local ranking; that’s why your name, address and phone number need to be consistent.

Mobile The Web in your hand

• Nearly ½ of all search traffic comes from mobile• Mobile websites are favored by Google• More than ½ of all daily email is read on a mobile

device• 90% of text messages are opened within 90

seconds• The average person looks at their phone more

than 100 times daily

Text GOSMS to 95577 to check out the power of an automated mobile text campaign

Mobile Best practices for Websites

• Two types of mobile websites• Responsive sites fluidly change and respond to

the device• Adaptive websites will change to fit a

predetermined set of screen and device sizes• The winning equation (paid or organic) :

• Mobile search = mobile results• Click to call• Link to maps

Mobile Best practices for EMail

Stacked, not columned = mobile friendly

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Content Keyword-rich content generates great results

• Every word counts; text drives searches• Control the pipeline with great keyword-rich

article content• Combined with social it can drive clicks

A Custom Content Council study shows that 70 percent of users preferred to get their information from articles rather than from corporate advertisements.

In April 2015, 18 blog posts garnered 14,000 clicks from Facebook links.

Content Video

• 50% of all searches are video-related -Get found!

• Video is powerful visual demonstration and story telling too.l

• Showcase your products, services, or company in action.

• Use annotations and closed captions –keyword rich!

• Optimize with video-related keywords. Example:

http://realitycheckinc.com/

AHA YouTube Channel

Is the second most widely used Search Engine behind Google

Takeaways 4 Web Strategies in 45-Minutes

Claim your Google My Business listing

Regularly post blog content, post videos

Send mobile email templates

Build a mobile or responsive website

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