7 digital marketing strategies to grow your business
TRANSCRIPT
1. Know Your Numbers & Set Realistic Goals
Know Your Numbers & Set Realistic Goals
❖ How many new clients/customers are you acquiring every month?!
❖ What is your monthly revenue?!❖ What is the Lifetime Value of
your clients/customers? !❖ What is your CPA per
advertising source?!❖ What kind of growth do you
want to see in 6 months, 12 months?
How Much Should You Invest in Advertising?
2. Create an Effective Social Media Strategy
Social Media Strategy
!
❖ Everything marketing channel needs a strategy. !
❖ Choose the right platforms for your business. !
❖ Implement the right processes and be consistent.
What Brands/Businesses Do You Love?
❖ How are you different?!
❖ What value are you providing?!
❖ What kind of customer experience are you creating?!
❖ Are you creating and sharing content that people will miss if you stop posting?
❖ Local gas station saw an opportunity to promote a hard to find, but popular product!
Facebook ❖ 1.39 billion monthly active Facebook users.!
❖ 29% of users are between 25 and 34.!
❖ Highest traffic occurs mid-week between 1 to 3 pm. !
❖ On Thursdays and Fridays, engagement is 18% higher. !
❖ 16 million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012.!
❖ 7.5 million promoted posts have been made from June 2012 to May 2013.
Source: zephoria.com
How Can You Use Facebook to Market Your Business?
❖ Pay to Play!
❖ Extremely cost-effective !
❖ Target very specific audiences
Facebook Advertising
❖ Facebook ads !
❖ Boosted Posts!
❖ Sweepstakes !
❖ Facebook offers !
❖ Custom Audiences !
❖ Retargeting!
❖ Events
❖ Offer something awesome!!
❖ Friends see when someone takes an offer. !
❖ Opportunity to share.
Facebook Offers
–Evan Weber
“You don’t have a social media strategy !without a Sweepstakes ”
❖ Need an awesome prize. !
❖ Use a Sweepstakes App (woobox.com). !
❖ Promote it everywhere.
❖ 332 million users (107M in US).!
❖ 40% of users check LinkedIn daily.!
❖ On average CEOs have 930 connections.!
❖ Average time a user spends on LinkedIn is 17 minutes per month
Source: Digital Marketing Ramblings
How Can You Use LinkedIn to Grow Your Business?
❖ Update your profile. !
❖ Create a company page. !
❖ Add status updates. !
❖ Build connections daily. !
❖ Join and/or start a LinkedIn Group.!
❖ Create content and publish on LinkedIn. !
❖ Endorse your connections. !
❖ LinkedIn Advertising.
Source: Digital Marketing Ramblings
Social Tools
❖ hootsuite.com !
❖ canva.com !
❖ Edit Flow (wordpress plug-in)
3. Invest in Local Search Marketing
Google It! ❖ 59% of consumers use Google
every month to find a reputable, local business.!
❖ 61% of local searches result in a purchase. !
❖ 50% of mobile users visit a store within a day after conducting a local search.!
❖ 68% of consumers on smartphones used the get directions or call button on a smartphone local listing.
Source: BusinesstoCommunity.com
Get Reviews from Clients & Customers
!
❖ Optimize your local directory listings. !
❖ Leverage local directory review tools and share via social media. !
❖ yext.com
4. Email Marketing
Yes, Email Marketing Still Works ❖ Email marketing delivers the highest
ROI (about $44 per dollar spent, on average) of any digital marketing tactic. (SEO is second, and banner ads have the lowest ROI.)!
❖ 66% of consumers have made a purchase online as a result of an e-mail marketing message. Over 70% of mobile purchasing decisions are influenced by promotional e-mails. !
❖ 64% of people say they open an e-mail because of the subject line. !
❖ 51% of emails are open on mobile devices.
Source: Mark the Marketer
Email Marketing Tips ❖ Frequency. !
❖ Optimize email for mobile. !
❖ Create compelling subject line. Stay short. Get personal. !
❖ Amazing offer and value. !
❖ Strong call to action. !
❖ Always be building your list. !
❖ Marketing Automation
5. Retargeting
Did You Know…
❖ Website visitors who are retargeted with display ads are 70% more likely to come back to your website. !
❖ The average click-through rate for display ads is .07%. The average click-through for retargeting ads is 10x that, at about 0.7%.!
❖ With retargeting, the percentage of users who return to complete the check-out process increases to 26%.
Source: Digital Information World
Why You Should Be Retargeting ❖ Extremely cost-effective.!
❖ Squeeze more out of your website. !
❖ Use AdRoll.com. !
❖ Retargeting through Facebook. !
❖ Create the right ads and test.
6. Track & Adjust
How to Track Your Marketing Efforts
❖ Tracking/Promotional codes. !
❖ Dedicated telephone numbers. (Call Source) !
❖ Asking people how they heard about you.
7. Become More Productive ❖ Plan your work, work your plan. Create lists. !
❖ Don’t “do lunch” with everyone. !
❖ Set goals each week for number of new prospects, calls, follow up emails, etc. !
❖ Leverage online networking. Get your team involved.!
❖ Have more effective meetings. !
❖ Use data.com to find good connections.
Sign Up for Free Marketing Tips❖ 16 Ways to Leverage LinkedIn to Build Business!
❖ 5 Steps to Launching an Exciting Sweepstakes on Your Website!!
❖ How Retargeting Can Help You Get Back the Business You Are Losing!
❖ 4 Tips for Effective Email Marketing!
❖ Today's Hottest Strategies in Digital Marketing and Social Media
