how to grow your profile & business on facebook€¦ · grow your profile & business on...
TRANSCRIPT
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Krissy Meads
HOW TO GROW YOUR PROFILE & BUSINESS ON FACEBOOK
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Education New Zealand's Social communities
Strategies we use to reach and engage with our communities
Examples of our best performing posts
Facebook changes
THE NEXT 30 MINUTES
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WHO WE’RE TALKING TO
944,225 20,394 75,315
19,486 34,603 4,724
Our social community
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ENZ SOCIAL FOCUS
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WHERE WE ARE NOW
Social Media overview
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HOW WE GOT HERE
Social timeline
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SOCIAL MEDIA STRATEGY
Where we play
DREAMInspire me
FacebookWeibo
InstagramYouTube
FacebookTwitter
WeChatYouTube
FB Messenger
FacebookTwitter
WeChatFB Messenger
DISCOVERShow me
DECIDEHelp me
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BEST PERFORMING POST 2017
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FUTURE PROOF YOURSELF
Integrated Global campaign
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”You can expect to see more from your friends, family and groups… you'll see less public content from
brands and media.” - Mark Zuckerberg, January 2018
FACEBOOK NEWSFEED
How to keep in front of your audience
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ENZ BRAND LAB
Over 1,000 Brand Images
Student and Alumni Videos
Posters, Brochures, Ad templates
Presentations
Case Studies
Website Assets
Brand Guidelines
thebrandlab.enz.govt.nz
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THANK YOU
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