why "local" is important: 5 strategies to grow your business
TRANSCRIPT
Why "Local" Is Important:5 Strategies To Grow Your Business
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Search Engine Optimization – Ensuring Your Page Ranking
Pay Per Click – Google AdWords… and Yahoo! & Bing
Social Media – Facebook, Twitter, YouTube…
Mobile Marketing – One of the Newest Forms of Mass Marketing
Strategy 1
Strategy 2
Strategy 5
Strategy 3
Strategy 4
Local Online Directories – Placing Your Business n Your Prospects Pockets
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Why It’s Getting Harder to Get New Clients
• Since 1990, large corporations have eliminated 4 million jobs
• Local businesses have added 8 million new jobs
• The number of local businesses has increased 49% since 1982
That’s nearly 12 million new businesses
all competing for the same customers!
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
What makes matters worse is statistics show that most local businesses are relying on traditional methods of getting clients and those methods have stopped working.
So, what is working?
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Search Engine Optimization – Ensuring Your Page Ranking
SEO makes your site more desirable to search engines.
The way to optimize a site is by
• Create great content
• Use specific keywords that people are searching for
• Interact with people who visit your site
• Links from other sites – Backlinking
• Links to other high-ranking authority websites
Strategy 1
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Pay Per Click – Google AdWords… and Yahoo! & Bing
PPC is advertising on Google by placing your ads in front of people who are actively searching for a “keyword” related to your business, product or service.
Strategy 2
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
7 Steps to Setting Up a Winning AdWords Campaign
1. Set your Goals• Do you want a set number of leads? Email signups? Sales from
your website?
2. Do Your Research• Research your competition. Research your audience
3. The Landing Page
4. Use Exact Match Keywords
5. Use Unique and Proven Ads
6. Track Your Results
7. Mine the Data
Strategy 2
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Local Online Directories – Placing Your Business in Your Prospects Pockets
Local directories are web properties that allow businesses to list their details at no cost.
Examples:
• CitySearch, Google+ Local, Yelp, etc.
50% of Local Searches on mobile devices are done using these apps.
Strategy 3
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Google+ Local
• The largest local directory on the internet
• You can show up on the first page in your industry by your city
• G+ Local is the way for any business to be online – even without a website… and they can still appear on Page 1!
• Over 340 million users
• Allows you to share coupons, announce products, host contests, publicize current promotions
Strategy 3
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Social Media – Facebook, Twitter, YouTube and More
Facebook and Twitter are the two biggest. FB has over 1 Billion users. Twitter has over 300 Million active users.
You can identify people and target them locally based on geographic information. On both of those people will tell you pretty much anything you want to know – without even asking.
Strategy 4
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Facebook is more social. You can advertise and put more variety into your messages.
Twitter is about marketing to the masses in small little bursts –tweets.
FB provides much more demographic information• Location
• Age
• Gender
• Interests
• Profession
Strategy 4
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
YouTube… is actually a social site (among other things)
• Videos are becoming more and more popular
• They can go into greater detail
• They can position you as the local expert
• Allows for video sharing
• Link to FB and Twitter
• Allows for customer feedback
• Great way for businesses to increase their visibility
Strategy 4
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Mobile Marketing – One of the Newest Forms of Mass Marketing
Why is it important?
• Where is your phone, right now?
Mobile uses GPS and geo-targets searchers
When someone does a mobile search, they usually make a purchase within 24 hours – it’s a week or longer when on a computer. For restaurants it’s usually within 60 minutesStrategy 5
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
A couple of ways to do mobile marketing
A mobile website – most new sites are “responsive.”
• A mobile site takes your most relevant information that people look for.
• Should have simple calls-to-action – Think: “tap to call”
SMS / Text Messaging
• “Text ‘Buy Something’ to 234334”Strategy 5
Copyright 2015
5 Strategies To Grow Your Business(LOCALLY)
Why is mobile marketing so important?
Only about 36% of emails get opened compared to 92% of text messages or mobile messages – usually within the first minute of being received.
You can also use a mobile app…• Build customer loyalty
• Send push notifications
• Promote special events
• Easy to track results
Strategy 5
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Copyright 2015