leveraging online marketing strategies to grow your business
DESCRIPTION
This is a presentation that I put together for the Utah chapter of the National Association of Womens Business Owners that covers site optimization, content creation, and social promotion.TRANSCRIPT
Leveraging Online Marketing Strategies To Grow Your Business
About Us
• Founded in 2003 – Web Targeted– Dave Bascom
• Rebranded in 2007 – SEO.com– Mike Mann
• Enterprise Clients– Dell, Hotels.com, Etc.
• SMB Clients– Local mom & pop shop
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Site Optimization
Whole Site Optimization
• Every page needs to be unique and tied to a specific keyword theme
• Silo your content
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Keyword Themes
• Keyword Research
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Keyword Themes
• Keyword Grouping
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SEO CompanySEO CompaniesBest SEO CompanySEO Services Company
Keyword Themes
• Mapping
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SEO CompanySEO CompaniesBest SEO CompanySEO Services Company
http://www.URL.com/SEO-Company/
Title Tag Optimization
• 65-70 Characters• Use Most Important Keyword• Write Naturally
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Meta Description Optimization
• 160-175 Characters• Include Most Important Keyword• Write Naturally• Include Call To Action
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Content Optimization
• Sufficient Content For Every Page– 250-400 words per page
• Optimized around keyword themes
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Content Creation
The Goal
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To create content that attracts both promoters and customers that are ready to buy from you.
We can accomplish this through regular blogging!
Why You Should Blog
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Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
“Companies that blog have far better marketing results… The average company that blogs has 55% more traffic”
Content Development Process
• Buyer Persona Development• Topic Brainstorming• Post Creation & Optimization
– Properly structuring content• Social Promotion
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Buyer Persona Development
• Defining who your customer is and what they are interested in– Understanding customer
demographics– Understanding customer
psychographics
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Image source: hubspot.com
Brainstorming Topics
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Related Keywords
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Post Optimization
• Main keyword in post title• Sprinkle related keywords throughout content
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Structuring Posts
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Use headings to break up content
Structuring Posts
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Use bulleted lists to break up content
Structuring Posts
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Source: http://mashable.com/2011/09/12/website-usability-tips/
Help users scan content quickly by…
Structuring Posts
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Images & videos
Structuring Posts
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Social sharing buttons
Structuring Posts
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Include call(s) to action
Spread Content via Social Media
Three Components of Social Media
• Authenticity• Audience• Tight relationships
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Where Are Your Customers?
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Where Are Your Customers?
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Not Authentic
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WRONG!!!
Authentic
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RIGHT!!!
Audience
• # of Connections Means NOTHING!• How Do Connections Engage With Us?
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Relationships
• Promotion Outreach• “You scratch my back, I’ll scratch yours”
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Conclusion
• Site Optimization– Whole Site SEO– Title Tags, Meta Descriptions, Content
• Content Creation– Buyer Personas, Topic Brainstorming, Creation &
Optimization• Social Promotion
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Questions?
Thanks!!!
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Greg ShueyVP Client Services
Twitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03