7 strategies to grow your business on facebook
DESCRIPTION
Are you still not sure about Facebook Marketing? In this presentation we will cover: - The value of social media - The value of Facebook - Developing a social strategy - 7 Key Strategies to grow your business If you would like a copy of the step by step guide for these 7 strategies please contact me by email [email protected] or Tweet me @KattStearnsTRANSCRIPT
7 FACEBOOK Strategies To
Grow Your Business
+ = SUCCESS
WHAT WE WILL
COVER
The Value of Social MediaThe Value of FacebookCreating a Facebook StrategyPersonal vs Fan Page7 Facebook Strategies to Help Grow Your Business
A Little About Me...
Living The Dream
Helping Businesses Make Sense of Social
Certified Social Media Director
Certified HootSuite Professional
It is a social world...
What is Social Media?
Social Media is the new search.
There are 2 main reasons why
Social Media is so powerful.
1. Two-way Communication
2. Brand Advocates
CREATING YOUR SOCIAL
STRATEGY
1. Why do you want to be on social media?
2. Who is your ideal audience?
3. What does your audience care about?
4. Where are they hanging out online?
5. What are you going to talk about?
6. What are your goals and objectives?
7. Measure, adjust and repeat.
Social Strategy 101
THE LARGEST
SOCIAL PLATFOR
M
PERSONAL PROFILEVS FAN PAGESVS GROUPS
FACEBOOK PROFILE
FACEBOOK GROUPS
FACEBOOK PAGES
PEOPLE
BRANDS
PERSONAL PROFILE
FAN PAGES
7 FACEBOO
K STRATEGI
ES TO HELP
GROW YOUR
BUSINESS
WHAT IS THE BEST TYPE OF
CONTENT?
CONTENT IS KING BUT
CONTEXT IS QUEEN AND SHE RULES
THE ROOST!
LINK YOUR
PROFILE TO YOUR FAN PAGE
Tip #1
Start typing your Fan Page.
Max 120 characters in description.
OPTIMIZE YOUR
SHORT DESCRIPTI
ON
Tip #2
USE COVER
PHOTOS
Cover Photo Pic 851x315 pixels
Tip #3
USE IMAGESTO TELL
YOUR STORY
Tip #4
IMAGE RESOURCEPIC MONKEY
CREATIVE COMMONS
BRINGYOUR FANS
BEHINDTHE
MAGIC
Tip #5
CLEARCALLS
TO ACTIONS
Tip #6
RUNFACEBOO
KCONTEST
S
Tip #7
Comment on a photo.
Answer a question.
Like a post.
Share a post.
Post on your page.
Tag you in a post.
Ideas for Facebook Contests:
POSTCONSISTEN
TLY
Bonus Tip
Source: Buddy Media
View in activity log
SCHEDULING
Focus on how do I make their life
better rather than trying to interrupt
them with your message.
Katt Stearns/KattStearns
@KattStearns
THANK YOU!
ENGAGE. ENTERTAIN. EMPOWERLEADS TO
BUILDING TRUST AND CONVERTING
ENGAGEFANS
Ask QuestionsFill in the Blank ____Ask OpinionsGuest PostsTag Other Fan PagesCaption This PhotoGive away tips and ideas.Theme Days
Tip #4
ADS$1 A DAY
Tip #9
