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APPLE INC.

Byte into an apple

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Huzefa

DeeptiDinesh

Vinay

Harmanjeet

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April 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 19.3 Billion

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Hardware - Mac(personal computer series),Apple Remote Desktop

Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,

Logic pro, Cinema Display etc.

Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV

Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)

Retail stores - 183( 1st in Manhattan, New York)

Competitors - HP, IBM, DELL

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PRODUCTS

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VISION

Man is the creator of change in this world.

As such he should be above systems and

structures, and not subordinate to them.MISSION

Apple is committed to bringing the best personal computing

experience to students, educators, creative professionals and

consumers around the world through its innovative hardware,software and internet offerings.

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Apple Revenue Growth

0

2000

4000

6000

8000

10000

12000

14000

16000

1998 1999 2000 2001 2002 2003 2004 2005

NetSales

2002 Product Sales

Desktops

Notebooks

iPod

Peripherals

2005 Product Sales

Desktops

Notebooks

iPod

Peripherals

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ANALYSIS

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STRENGTHS

One of the oldest hardwaremanufacturers.

Control over the product.

High quality product.

Easy to carry products

Huge consumer base loyal toapple

Product diversification

WEAKNESSES

Focusing on internal engg.more than marketing

High price

Consumer faced problemswith faulty batteries

Had difficulties on some of

its products quality control

Not issued dividends

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OPPORTUNITIES

Less expensive new productlines with quality.

Product line is functional and

attractive.

Flexibility to its users.

ipods are able to communicate.

New car models with ipodconnectivity.

THREATS

Pressure from competitors.

Substitution effect

Technology changes at a rapidrate.

Forced to develop newproducts.

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Substitutes

Supplier

New Entrants

Customer

Existing

rivalry in the

industry

Threat of new entrants

Bargaining power of buyers

Substitute products & services

Bargaining power of the suppliers

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Windows OS and media player for playing music andvideo ( Microsoft)

Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP,Lenovo)

Small stylish MP3 players (Creative, Samsung)

Online music stores similar to itunes stores (Napster)

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Streaming audio and video with v-cast (Verizon)

On demand online services (similar to i-tunes)

New entrants with disruptive technology (The next

google)

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Suppliers of processors and computer memory

(Motorola, IBM, Intel)

Strategic alliance/supplier of Mac (Microsoft)

Supplier of tv and movies (Disney, ABC, Fox, Sony)

Sources of music (BMG, Sony, Warner, Universal)

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Customers share music using peer-to-peer networkswithout paying for music (Ares, Limewire)

Retailers may pressure for lower prices or better terms

(Distributors)

Consumers/Businesses may reduce spending oncomputers if they fear economic downturns (Consumer

Attitudes & Behaviors)

Consumer Refresh Cycles

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Satellite radio for music (XM, Sirius)

Entertainment media, media and music (XBOX, PS2)

Alternative means to acquire music (Music CDs,

DVDs)

Alternative sources for videos (Cable, Broadcast,

Theatres)

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FOR COMPANY:

Lowering the cost of products and maintaining the same qualitystandards

Can form jointventures

Knowledge Management

More number of retail stores for easy access

Continuous innovation to expand

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FOR OTHERS:

Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different

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