group 7 ppt on apple

8/11/2019 Group 7 Ppt on APPLE..

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APPLE INC

.

Group 7


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Mission Statement:Apple is committed to bringing the best personal

computing experience to students, educators,creative professionals and consumers around theworld through its innovative hardware, software

and Internet offerings.

Vision:Man is the creator of change in this world.

As such he should be above systems andstructures, and not subordinate to them.


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HISTORYOFAPPLE, INC.

1976 Apple Computer Company founded

.

1983 -1984 Enters Fortune 500.John Sculley becomes president and CEO.

Apple airs 1984 during Super Bowl.1985Jobs forced out of company1993 Sculley forced out.

1997 Steve Jobs returns to Apple.2007 Apple changes name to Apple, Inc.
http://www.youtube.com/watch?v=BxShzoUjiAQhttp://www.youtube.com/watch?v=BxShzoUjiAQ


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WHATDOESAPPLEDO?

Apple is an innovative company thatmanufactures, markets, and sells manykinds of consumer electronic devices.

Apple has developed a series of

computers, phones, portable mediaplayers, software, and many otherproducts that have advanced

technology from what it used to be, aswell as creating new needs from theconsumers.


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SWOT ANALYSISStrengths Weaknesses

Well recognized ,product differentiationunique design, easy to use products

4thlargest player in the global mobilephone market

Strong brand image, Brand stability ,High

brand loyalty

Robust financial performance

Focused R&D driving innovation Holds5% market share in mobile phone market

18.5% market share of global smartphonemarket

Complete hardware/software package

Patent infringement lawsuit mayaffect financial condition andoperating results

January 2010, Nokia filed law suitfor patent infringement with US

ITC

Product recalls, defects may harmreputation and as significantwarranty and other expenses

2010, antennae problems iniPhone 4- replacements free ofcharge


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Opportunities Threats

Strong growth in smartphone and tablet marketsto boost Apples revenues

Robust outlook for mobile advertising marketprovides growth opportunity

Shipment of smartphones expected to be 850million by the end of 2013

iPhone business continues to increases

Strongest player in mobile apps market(350,000 apps)

Mobile advertising market is forecast to reach

approximately $25 billion by 2015 Increasing demand of online music and otherlike cloud based services.

Rising popularity of GoogleAndroid may affect its marketshare

- 350,000 Android smartphonesare activated daily, 150,000iPhone activated daily

- Steve Jobs was innovative

and a visionary for Apple. Hisdeath may affect furtherdevelopments in Apple

Very reliant on specific suppliersand component providers

Intense competition Highly dependent on consumer

purchases


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Apple shipped 3754000 Macintosh computers,representing 7 percent unit downfall and 1percent revenue downfall over the ending 2013

3rd quarter.

Apple sold 31241000 iPhone during the quarter 3,

of 2013 representing 20 percent unit growth and15 percent revenue growth over the same quarter

of 2012.

[Corporate Release August 22nd, 2013]

PROFILE- APPLECORPORATIONIPHONEANDMACGROWTH


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PROFILE- APPLECORPORATIONFINANCIALRESULTSFOR3RDQTR13

2013: Revenue-$35,323 million & netquarterly profit of 1%.

2012: Revenue-$35,023 million.

Share Holders:As of September 6th 2013, there were 2037

shareholders and total shares held were563,873,553 amounting to$279,269,654,594.


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MARKETING

Apple Inc. marketing campaigns have focused on comparing PCs andMacs. They have tried to educate the consumer electronic populationabout Mac computers.

Their campaigns have been geared to a younger generation using popculture music and flashy visuals.

PC vs Mac commercials are really geared toward pointing out the flawsin PCs and have been a huge strength for Apples Marketing.


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PROFILE- APPLECORPORATIONMARKETS& DISTRIBUTION

Apple Consumers

Education:Throughout its history, the Company has focused on the use oftechnology in education and has been committed to delivering toolsto help educators teach and students learn.

Creative Professionals:Creative customers utilize a variety of activities including digitalvideo and film production and editing; special effects,compositing/titling; digital still photography; graphic design,publishing, print production; music creation/production; audioproduction/sound design; web design, development, andadministration.

Other Market Segments:

Apple also provides hardware & software product solutions for:Science, Business, Government, Information Technology.


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PROFILE- APPLECORPORATIONCOMPANYBUSINESSSTRATEGY

Proprietary Business Strategy

This strategy works as both its best friend and worst enemy The company is able to benefit from exceptional technological

leaps by keeping their knowledge and products proprietary andsecret from competition.

With this they are not only closing off themselves to open forumof ideas and criticisms they have caused a rift between

technological usability.

Because of this strategy Apple products can only use Applesoftware, thus creating the strong competition between Apple &PC.

Can both help and hinder growth and performance in the market.

Includes expanding its distribution network to effectively reachmore of its targeted customers and provide them with a high-quality sales and post-sales support experience.


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VALUECREATIONPROCESS

Focus On Education

eMac

Adding Value

iMac

Lifestyle Strategy

Digital Hub

Music Strategy (iTunes)

Video Strategy (iMovie)

Internet Strategy (iTools)

Conve

rgence

Apple I,II,IIIMac


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Products Competitors

PC IBM, Dell, Acer, HP, Lenovo

iPod series Samsung , SanDisk , Creative, Microsoft

Zune, Napster Amazon.com, Napster

iPhone series Samsung, Google, Motorola

iPad Amazons kindle, Dell,HP, Samsung

Operatingsystem

Microsoft windows, Android OS, Linux

Major Competitors


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History of Apple Products

1977 Apple II (first personal computer)

Cost $1,2981 MHz microprocessor and 4-48 KB of RAM.

1983-LisaCost $10,0005 MHz processor and 1 MB of RAM.

1984 Macintosh

Cost $2,4958 MHz processor and 128-512 KB of RAM.

*1985 Steve Jobs forced out

1987 Macintosh IICost $3,89816 MHz processor and 128-512 KB of RAM.

*1997 Steve Job Returns

Today


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CURRENTPRODUCTS:

Mac

1) MacBook Air

2) MacBook Pro

3) Mac Mini

4) iMac

5) MacPro

iPad

iPod

iPhone

Apple TV

Software


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Steve launched iCloudJune 2011

http://www.youtube.com/watch?v=DCjeSNomXrU

With iCloud users can

store photos, apps, doc,calendars and accesssongs on iTuneswithout having them tostore in the phones

memory.

You can create amazing

documents andpresentations on youriPhone, iPad, and iPodtouch. And now withiCloud, you can keep yourwork up to date across allyour iOS devices. You donthave to save your work ortransfer any files. And itsfree with iOS 5.

http://www.apple.com/iphone/icloud /

iCloud
http://www.youtube.com/watch?v=DCjeSNomXrUhttp://www.apple.com/iphone/icloud/http://www.apple.com/iphone/icloud/http://www.apple.com/iphone/icloud/http://www.apple.com/iphone/icloud/http://www.apple.com/iphone/icloud/http://www.youtube.com/watch?v=DCjeSNomXrU


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WORKINGCULTURE:

Freedom

You can create more than any other consumerelectronic company.

Relaxed AtmosphereFunny, brilliant, relaxed co-workers and modern,

spacious, beautiful offices filled with comfortablecouches and huge picture windows make work time a

pleasure.

Passion for the products"There's a passion for products and attention to themost minute details," posted a Mac specialist


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Apple employees truly feel they are changing theworld with what they are doing.

Apple is one of those companies where peoplework on an almost religious level of commitment.

Apple is also known for strictly enforcing

accountability. Each project has a "directlyresponsible individual," or "DRI" in Apple jargon.

A great working environment.


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MERGER & ACQUISITIONS

Till date Apple has done with 48 acquisitions .

The Latest Acquisition being the ALGOTRIM ( Sweden).

Most of Apples M&As were software companies .

The list of some important acquisition includes Coralsoftware , NEXT , Spruce Technologies , Nothing Real ,

LALA.COM , Intrinsity , Polar Rose , Embark etc.


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RECENTACQUISITIONS

On 20thDecember2011, acquired Anobitfor $390 million

August 1, 2011, Appleacquired C3Technologies US$267

February 23, 2012, acquiredChomp for US$50 million


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APPLELATESTNEWS

Apple Unveils Logic Pro X (16/07/2013)

Apple Unveils iOS 7 (10/06/2013)

Apples App Store Marks Historic 50 Billionth Download

(16/05/2013)

Apple Increases iPad with Retina Display to 128GB.

New iPhone with bigger display predicted to be a major successin China.

Apple's iOS grows mobile browsing share in US to dominant65%


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group 7 ppt on apple

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